The State of the Association – 2016
Outgoing President Wendy Murray delivered the State of the Association address to the Community Papers of Florida (CPF) general membership at the recent conference in Orlando.

Murray said, "Since 2009, the financial state of the association has not been good. Each year the classified network revenue continues to go south.

"The board of directors has tried numerous changes, including lowering classified rates, breaking up the network into zone buys and offering numerous commissions to the reps who sell the ads.

"The reality is that classified revenue in the print business is not now, and probably never will be, what it used to be.

"Back in the good old days this association was on a roll with income as high as $29,000 per week. Now we are down to less then $3,000 and only a few of our members continue to sell classified ads. On top of the list of sellers, we thank The Flyer and Tower Publications.

"In recent years the board of directors has made dramatic cuts in its budget. The board has cut payroll, conference costs, scholarship awards, legal fees and travel. It has cut CVC audits from annually to biannually.

"The good news is that during the times of great revenue, the association made investments that continue to carry the financial needs of the association. Despite spending hundreds of thousands of dollars on membership benefits the past eight years, we still have a net worth of over $350,000 dollars. That amount will decrease when we pay this year's conferences costs.

"Speaking of conferences, CPF may be the only conference in the world that pays the majority of the costs for members to attend. We are the only free paper association that continues to pick up most of the cost to attend. While you pay $59.50 per night for two nights to attend, CPF picks up the rest of the room and food costs to the tune of $739 for two persons to attend. Where else do you get a deal like that?

"The board will determine what happens in the future. Obviously, without increased revenue, CPF cannot continue to provide the benefits our members are accustomed to.

"The answer is more classified revenue. And that depends on you - the membership.

"Thank you for attending."


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