The President's Message: November 2010

A look back & a look ahead

Well done, CPF office! The 50th Anniversary book that was recently mailed to members brought back a lot of memories.

What stood out?

$4,871,264.

That is the total amount listed on pages 7-17 that this association has spent on member benefits since 1995 - most of it in the past 10 years. Each of those pages listed an amount at the top and the benefits it provided, such as cash for classified network contest winners, conferences, display advertising for member publications, CVC audits, legal and lobbyist services, PaperChain, the FACT committee, disaster relief during the hurricanes and annual scholarships.

If you did not receive a copy of the 50th Anniversary book or would like additional copies, contact the CPF office.

Classified revenue for the association continues to slide, but the board is committed to dipping into its reserves to make 2011 another great year.

We are looking forward to a huge conference on the white sandy beaches of St. Pete Beach, where we will once again combine forces with the Association of Free Community Papers (AFCP) for our third super meeting with that association.

In 2002 we joined with AFCP for a conference at Daytona Beach. We had 450 persons attend - a record for the free paper associations. In 2006 we met again at Doral County Club in Miami and we shattered the attendance record set at Daytona.

Those were the prosperous days for our industry. Now classified networks are flat, and many papers have downsized or ceased publication. We expect that the attendance at St. Pete Beach will be down, but we are in the process of planning another great conference.

The agenda will include Dan Clark, Diane Ciotta, publishers tracks and 48 sessions conducted by The Leadership Institute.

We have scheduled a variety of entertainment including a welcome reception, Club AFCP, a beach party featuring a look-alike Jimmy Buffet band, and CPF's traditional Kentucky Derby Reception, along with tennis, golf and fishing for those who are interested.

We will continue to pay the conference room costs for members that participate in the classified network. We limit the number of paid rooms per publication depending on circulation. Check the registration form in this newsletter for room allocation information. Fill out the registration form on page 11 and make your plans to attend.

To help us provide the revenue to continue CPF's success, we are asking publishers to make sure classified network ads are publishing and to get involved in selling these ads. Your sales will help support CPF and you will retain 50% of the revenue.

A two-hour training session is available to teach your telemarketing reps how to sell network ads. To schedule a training program, call 352-347-3384.


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