The President's Message: February 2012

A preview of CPF's upcoming annual conference

It's almost show time for the annual Community Papers of Florida (CPF) conference scheduled for May 4-5 at the Hutchinson Island Marriott Beach Resort & Marina near Stuart.

The conference will kick off at 2:30 p.m. on Friday with a panel discussion on restoring excellence in customer service in the face of challenging times. The 1 p.m. managers-only session will be conducted by Carlos Guzman. The topic is, "Work from Anywhere: How to establish and manage lead sales reps who are remote by capitalizing on technological innovation."

You'll also want to look forward to the presentation by Circulation Verification Council (CVC) President Tim Bingaman at 4 p.m. He will update members on the CVC audits and provide data on how to use the (CVC) audits to sell additional advertising.

Friday evening we will be treated to the best in entertainment. CPF will provide transportation to Stuart's famous Lyric Flagler Center for the welcome reception. In addition to food and beverages, we will present the "Awards for Excellence" awards video followed by live entertainment. This is a great opportunity to also visit the unique shops in the area, and to walk the famous Stuart Riverwalk.

You won't want to miss the full buffet breakfast on Saturday morning. At 9 a.m. we will have a general membership business meeting to vote on the Nominating Committee's recommendations for the 2012-2013 CPF officers and board members, as well as several changes to the association's bylaws. We will take the time to introduce CPF's associate members and give them a few minutes to speak about their products. We appreciate the attendance of these businesses who have supported the free paper industry and CPF for a number of years.

After introducing the vendors I, as this association's president, will have the opportunity to present the state of the association address. Then I will have the honor of passing the gavel of the president - from one Cuban to another - to Justo Rey, president of the Forum Publishing Group located in the Fort Lauderdale area. The leadership of CPF will be in good hands.

From 9:30 to noon on Saturday CPF is pleased to present a classified network training session. You will want to have your classified sales reps attend this session to find the secret to adding to your bottom line by helping the association. A top producer in network sales will be on hand to lead the seminars:  Pat Snyder from Hometown News in Fort Pierce.

For our other attendees, we have scheduled a simultaneous breakout session on co-op advertising that will be conducted by Tammy Ramp of MultiAd.

Because the "Awards for Excellence" awards video was presented during the Friday evening reception, we will utilize 30 minutes on Saturday - from 1 p.m to 1:30 p.m - to present the winning members with their plaques and for a photo op.

The training session at 1:30 p.m. will feature the popular The Leadership Institute (TLI). The dean of the institute, Rob Zarrilli, will present a seminar on "Customer Retention Strategies That Work." We thank the Association of Free Community Papers (AFCP) for providing this outstanding training program.

Remember the past three-minute idea fairs? Former board member Gary Hawken led these sessions for a number of years. Guess what? Gary is back! At 3:30 p.m. you will have the opportunity to share with your colleagues your ideas on how to increase revenue while winning a little pocket money for yourself.

The conference will end with the famous CPF tradition, the Kentucky Derby Reception. Plan on winning some money betting on your favorite horse, and taking home some wonderful memories.

We look forward to seeing you in Stuart!


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