The President's Message: February 2013
As we look ahead to 2013, the Community Papers of Florida (CPF) is moving ahead with changes to benefit the association and keep us up to date with the fast-moving environment of the publishing industry.

For the May conference in Orlando, the Conference Committee has put together an excellent "Sales Boot Camp" program that you won't want to miss. Elaine Buckley, senior vice president of sales for The Pennysaver in California, will be "on stage" all day Saturday in what promises to be an energy-charged day. Elaine's session is designed for sales personnel, sales rookies, sales managers and managers. We all depend on sales for our livelihood - don't miss this conference and learning session.

There is a conference agenda attached below; it is never too early to start planning what you will learn. Also, make sure to either complete the registration form below or online; and do it early.

The annual conference will once again feature the "Awards for Excellence" awards banquet. This event will honor our talented editorial and graphic personnel. The award entry forms were mailed to publishers early in January, but they are also available in the members-only section of the association's Website, www.communitypapersofflorida.com. Please note - and submit your work - by the strict deadline.

At the recent CPF phone conference board meeting, the board voted to have Wendy Murray serve as the association's treasurer. Wendy, the publisher of Senior Life Magazine in Fort Myers, is CPF's current vice president. We thank her for taking on this position, which will change when she assumes the position of president in May of 2014. She replaced Carlos Guzman who left the industry.

The board also approved Jim Kendall as CPF's voting member on the PaperChain Committee. He replaces Guzman in this capacity. This association continues to support PaperChain, which is responsible for the industry's working relationship with Standard Rate & Data Service (SRDS) that has proven to be a benefit to the free paper associations.

Early this year we also secured the services of the Bush-Ross law firm in Tampa to review and update the association's bylaws. Many changes have taken place since the bylaws were originally drafted in the ‘90s, and we just want to be assured that we are keeping up with the appropriate Florida statutes. We will ask the general membership to approve these recommendations at the General Membership meeting at the May conference.

The board also discussed the accounts receivable, which have been around the $300,000 level for a number of years. As our new president, and with the support of the board of directors, we have made reducing and controlling the AR balances a priority. As the revenue of our association has dropped in the past five years, working to reduce the amounts outstanding will help us maintain the financial liquidity CPF has enjoyed for many years and keep us going in the right direction. The priority is to continue to work and support those selling members and provide those opportunities to both sell and help the association reduce its exposure.

Also in this issue you will find an article that I have resigned my position as president of the Forum Publishing Group in Southeast Florida, and accepted a position as president of The Flyer in Miami.

It has been an absolute honor and privilege to work with the outstanding team at Forum Publishing Group and I will cherish my time there. Thank you! At the same time, I'm thrilled and honored to join forces with my mentor, Dick Mandt, who recently purchased TheFlyer.com in Miami and Tampa from Harte-Hanks Shoppers. My career started with Dick and The Flyer in Miami back in 1978, and The Flyer brand has meant a lot to my family. As a matter of fact, three generations of Justo Rey's have worked at The Flyer. I am excited about this opportunity to help Dick and his talented team continue to build this brand's legacy.

See you in Orlando!

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    1. See you still going strong, just thought I would say Hello.


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  1. See you still going strong, just thought I would say Hello.


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