The President's Message: September 2012

An Update on the State of the Association

Thanks to the visionary work of our conference committee and Dave Neuharth's negotiating prowess, we are looking forward to meeting in a great facility for the Community Papers of Florida (CPF) 2013 annual conference, which is scheduled at the beautiful Caribe Royale Resort near Disney World on May 4-5.

The Caribe Royale is a true Orlando resort destination with all-suite accommodations, making it one of the top resorts that CPF has had the privilege of attending. Enjoy other details on the Caribe Royale in this issue of the CPF newsletter.

And it gets better! Once again, the board has authorized CPF to pay for the costs of the 2013 conference. This includes rooms, meals, beverages, all the training sessions, and CPF's traditional Kentucky Derby Reception. As an attendee, you are only responsible for the cost of your transportation. The number of rooms each publication is entitled to depends on circulation.

What makes this possible? The continued success of the CPF classified network! While in the past three years our revenue streams have been challenged, experiencing significant drops, we are able to keep many of our CPF member benefits intact because of our well-funded "Rainy Day Fund" that the Association's Board had the vision to establish during better times.

But wait!!! I am happy to report that this year the classified network sales are 13% over the projected budget, and seven percent over last year's sales. SUPERB JOB BY ALL CPF SELLERS, especially a few shining papers like the sales team at TheFlyer.com, headed by Brenda Campbell, who has had an outstanding year in providing this association with the revenue we need. Tower Publications in Gainesville continues to be an excellent seller of network ads. Thank you, Charlie Delatorre. If you see Charlie at the conference, feel free to buy him a glass of wine; I hear he is partial to Zinfandel!!!

As good as our sellers' performance has been in the first half of 2012, there is still work ahead. With fewer funds to plan for the future, the past few years have forced us to make some tough financially-driven decisions.

In October the board of directors will have their annual planning session and board meeting. Once again we will be taking a hard look at the budget and what benefits we can continue to provide. We remain committed to providing member benefits that are above other associations. The board will meet in Orlando; and as always, we thank them for taking time out of their busy schedules to devote volunteer time to this association.

Board news.... Clarissa Williams, the general manager of The Pennysavers in Daytona, has resigned from the board and has accepted a position out of the state. We thank her for her service to CPF and wish her the best in her new endeavor.

Susan Griffin (see related article) has joined the CPF board of directors. The appointment was made at the last board meeting, and we look forward to working with Susan. She is the publisher for OPC News in the Jacksonville area. Welcome Susan!

If you have any ideas on how we can improve our organization's revenues, do not hesitate to reach out to Dave or myself.


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