The President's Message: Looking Ahead to 2018
During the "State of the Association" address at the recent conference in Stuart, I noted that network classified revenue for the association has continued to take a dramatic fall this year.

For years the CPF classified network supplied the funding the association needs in order to provide numerous benefits to its members. Now we have fallen on hard times.

Not only has revenue continued to fall, so has the circulation of the classified network. Over the past few years members have cut circulation or pulled out of the network, and some have gone out of business. This has been a sign of the times in the print industry.

The board had a recent face-to-face board meeting to take a hard look at the future of the association.

The board agreed to move ahead and schedule a conference in 2018. The board is taking a look at other revenue ideas and, as in the past few years, it made cuts to the 2018 budget.

Due to the declining circulation, the classified network ad price will be lowered. Information on the new rates is attached below. Also attached is an update on the current membership and circulation of the classified network. (Updated forms for 2018 can be downloaded from the "Members Only" area of the CPF website.)

One of the cuts made during the board's session was to the rewards given to classified reps who sell network ads. It was noted that CPF was losing money on the contest prizes and commissions. Since at this point we are in a position where the survival of CPF is on top of the list, the budget was cut from $10,000 to $2,000.

On the positive side, the 2018 budget includes continuing the CVC audits and continuing to pay a good portion of the costs for members attending the annual conference.

We have a difficult task ahead. Other free paper associations are facing the same problems and have tried numerous revenue ideas, but attempts to replace the classified revenue have not been successful.

As we go into the New Year, let's work on keeping this association afloat. Ask your reps to get involved in the classified network and sell a few ads.

We wish you a Merry Christmas and a successful New Year.



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