Meet the Presenters: The Distribution Panel
How to improve delivery of your publications, cut costs and plan for the future will be covered by a panel of leaders in the free paper industry at the Community Papers of Florida (CPF) annual conference May 1-2 in Orlando.

The panel consists of a rack-delivery publisher, a direct-mail publisher and a home-delivery publisher.

Seated on the panel as the home-delivery publisher is J.W. Owens, the publisher of the Savannah Pennysaver in Savannah, Ga.

Owens served on the CPF board of directors for a number years. He served as CPF's president, and is the 1997 recipient of the CPF Presidential Award.

He started his career as the founder and president of the Okeechobee Pennysaver and Pennysaver Weekender in Okeechobee. After building a highly successful publishing business, he sold the operation and accepted a position as publisher of Sunpress Publications in Pasco County, where he was in charge of the Pasco News, the Pasco Shopper and other specialty publications.

Owens is a graduate of the University of Kentucky.

Charlie Delatorre will be on hand to share his experience with rack delivery.

Delatorre started his career selling advertising for the Buyers' Guide in Gainesville. A year later, the publication owned by Add Inc. named him general manager.

A few years later, Delatorre and Add Inc. negotiated a deal for him to purchase the Buyers' Guide. He established Tower Publications and founded Senior Times Magazine, Our Town Family of Magazines, Buy-Rite Coupons of Gainesville and the National Classified Advertising group (NCA), which is one of the top selling groups of network classified ads in the county.

Since assuming ownership, he has turned the Buyers' Guide into a national and state award-winning publication.

In 2002 he was named to the CPF board of directors. He currently serves on the CPF board as the Vice President and President Elect. A member of the Association of Free Community Papers (AFCP), Delatorre is also on the faculty of The Leadership Institute.

Delatorre is a graduate of the University of Florida where he obtained a B.S. in political science with a minor in business administration. He and his wife, Bonita, have two children.

Seated on the panel to update you on what's going on in the postal delivery world is Carlos Guzman.

Guzman is the president of TheFlyer.com, Harte-Hanks Shopper publications that direct mail over two million publications each week in the Tampa Bay area and Southeast Florida.

He started his publishing career working in a telemarketing sales position for The Flyer in Miami in 1981. While working at The Flyer, he earned a bachelor's degree in business administration from the University of Miami in 1983, with magna cum laude honors. He subsequently earned a master's degree in business administration from Harvard Business School in 1988.

Guzman later became regional vice president of sales of the Pennysaver/Shopper/Westside Publications for Harte-Hanks' Southern California business unit, responsible for 165 sales employees and $37 million in annual sales.

In 1994, he returned to Miami as president of The Flyer. His accomplishments at The Flyer include expanding the circulation to a total of 1.3 million; setting record revenue income in four successive years; improving readership scores; and launching an online advertising site. For his work at The Flyer, he was named the AFCP Publisher of the Year in 2001.

He joined the CPF Board of Directors in 1995, and later served a two-year term as CPF's president.

In 1996 he received the prestigious CPF Milton & Bernice Beckerman Award for community service. He was honored for work that resulted in a federal mandate. The case involved the disappearance of nine-year-old Jimmy Ryce in the Miami area, which attracted national news media attention. Through Guzman's efforts, 82,000 signed petitions were received in a short time leading to an executive order by the President of the United States requiring all federal buildings to set aside space for posters about missing children. More than 80,000 locations were involved.

Guzman is a member of the Harte-Hanks Strategic Planning Executive Committee. He is the past president of Harvard Business School Alumni Club of South Florida; he serves on the University of Miami Citizen's Board and the Coconut Grove Playhouse Board; and he has served on the building committee of the St. Edward Catholic Church in Pembroke Pines.

An avid sports fan, Guzman and his wife have four children. He devotes time to his children and their sport activities. He speaks Spanish, and has a working knowledge of French.

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