Conference Update: Meet the Speakers
The lineup of speakers for the upcoming joint conference of the Community Papers of Florida (CPF), the Southeastern Advertising Publishers Association (SAPA) and the Independent Free Papers of America (IFPA) is loaded.

Included on the agenda is JAY BAER, a hype-free marketing strategist, speaker, and author and president of the social media and content marketing consultancy, Convince & Convert. A digital marketing pioneer, Baer has consulted with more than 700 companies since 1994, including Caterpillar, Nike, Visit California, Allstate, Petco, Columbia Sportswear, and 29 of the Fortune 500 companies.

He was named one of America's top three social media consultants by Fast Company magazine, and his Convince and Convert blog is ranked as the world's #1 content marketing resource. He's also co-host of the popular weekly Social Pros podcast.

Baer is the author of the best-selling book "Youtility: Why Smart Marketing is About Help not Hype," which debuted at #3 on the New York Times best seller list, and was a #1 Amazon best seller. He is the co-author of "The NOW Revolution," a best-selling book about social media's impact on businesses of all sizes and types.

KELLY WIRGES of ProMax Training & Consulting has assisted media companies in increasing sales and revenue in all facets of business. In her career she has enjoyed positions in sales, marketing and management and has been a partner at an advertising agency focusing on small business development.

She has authored 50 training programs, has customized programs for hundreds of companies, and has helped over 100,000 people increase their success.

Wirges is known for her ability to combine a dynamic presentation and lively interaction with the necessary information and tools to achieve the desired results.

She understands the challenges and opportunities that exist in today's competitive and complex environment. With this knowledge she prepares and shares practical techniques that can be put to work immediately for increased success.

Maintaining partnerships with leading organizations across the country, Wirges has received national acclaim for her program development, interactive and fun workshops and content-rich materials.

RYAN DOHRN is the founder of media sales consulting firm Brain Swell Media and the creator of the 360 Ad Sales System taught to over 3,000 ad sales reps in seven countries.

Dohrn has been a sales and marketing leader for The New York Times Company, Disney and Morris Communications. He is a business book author, has been featured in USA Today and on Forbes.com.

Dohrn currently works on a monthly basis with over 75 publishers and their related sales and management teams.

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