Conference Speaker Lineup
David Crawford will lead a media panel during the Community Papers of Florida (CPF) annual conference in Orlando May 3-4.

Crawford has made print media his career. He is currently a regional account manager at Standard Rate & Data Service (SRDS).

SRDS is considered the Bible of the advertising agencies, which cite the company as their number one resource in the industry. Through the efforts of PaperChain, the free paper industry data is now listed along with the daily newspapers on their Website.

Crawford has enjoyed over ten years as a print media buyer and planner. The account roster he helped manage is a who's who of national companies including Home Depot, Bed Bath & Beyond, and JCPenney. He also worked on national campaigns for the likes of Coca Cola and Turtle Wax. He has worked day to day with the young media buyers and planners that we talk about on a daily basis, managing a staff of 15 with the average age of 24 during his agency days.

He understands what it takes to get a planner's attention and what information motivates them to look deeper within a market. His experiences buying and managing staffs of advertising decision makers have made David an asset to his media partners.

Crawford currently lives in suburban Atlanta with his wife, Juli, and two daughters: Lily and Miranda.

He is on the conference agenda at 2:30 p.m. Friday.

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The Three Minute Idea Fair will kick off the Community Papers of Florida (CPF) conference scheduled for May 3-4 at the Caribe Royal Resort in Orlando.

Gary Hawken returns to moderate this session at 1:00 p.m. Friday. Hawken, the former owner and publisher of Flashes Shopping Guide in Stuart, was a member of the Community Papers of Florida CPF)) for over 30 years. He has held every office in the association, including that of president, and he served on the board of directors for close to 20 years.

For over 10 years he chaired the conference idea fairs. He was the recipient of the CPF Presidential Award in 1996 for his service to the association.

A graduate of the University of Florida, he is a huge supporter of the "Gator Nation."

First prize will be $300; second place, $200; and third place, $100.

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The President of Circulation Verification Council (CVC), Tim Bingaman, will update members on CVC audits and its activities at 4:00 p.m. Friday at the CPF conference in Orlando.

The CPF board has approved funding for CVC to conduct annual audits for members that participate in the association's classified network.

Bingaman and his wife, Sue, founded CVC in 1992 when they audited 13 papers. CVC now provides audits for over 1,200 papers with a circulation of over 60 million. CVC also maintains a database of over 22,000 ad agencies.

Prior to starting CVC, Bingaman worked on several Gannet publications before joining Ralph Ingersoll's team where he was involved with the startup of the St. Louis Sun.

He has received several honors from the free paper industry, including the AFCP Distinguished Service Award.


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