All Things Conference!

Content Strategy Panel: What is content strategy and why do you need it?

Content Strategy is the development, planning, creation, delivery and management of useful, usable, meaningful, cohesive, engaging and sustainable content that attracts your target customers. In other words, Content Strategy is getting the right content to the right people at the right time. Friday's Content Strategy Panel will help you define your target audience and where to find it; generate editorial, advertorial and online content ideas; understand the best way to deliver your message and to measure its performance; and create a content calendar. You don't want to miss this session!

Multi-Media Panel: What works? What doesn't? Is anyone monetizing digital?

The changing media landscape will continue to shift, but there were some recognizable trends in 2018 the industry can capitalize on in 2019. For example, consumers love live video content and prefer it to reading a blog or social media post. Influencer marketing is evolving and companies are partnering with micro influencers to increase credibility. Chatbots are evolving and integrating with social media platforms. Go ahead and leverage user-generated content; it's one of the best ways to grow your business by doing less work. Not sure what chatbots or micro influencers are? Then you definitely want to attend Friday's Multi-Media Panel to learn about these and other strategies to grow your business!

Awards for Excellence Rules:

There is a limit of two entries per category, per publication. Only items published between June 1, 2018, and May 31, 2019, are eligible.

EDITORIAL Competition Rules:
BEFORE entering any items in the EDITORIAL competition, you must first enter one or more images in the GRAPHICS competition. There is a $50 entry fee to the 2019 Awards for Excellence competition, which will be charged to the first GRAPHICS entry submitted. All subsequent image uploads will be charged a $1.00 per image fee, no matter which competition the upload is entered into. All entries must have been written by bona fide employees of an FMA member publication.

Upload one or more images of your published article, then paste the entire text of the article in the "Notes" section. The program will accept 20,000 characters(about 3,000 words. Please note that entries will only be considered if the entire text is pasted in the "Notes" section.

GRAPHIC Competition Rules:
There is a $50 entry fee to the 2019 Awards for Excellence competition, which will be charged to the first GRAPHICS entry submitted. All subsequent image uploads will be charged a $1.00 per image fee, no matter which competition the upload is entered into. All entries must have been conceived, written and designed by bona fide employees of an FMA member publication. Upload one or more images of your entry. Each image uploaded will cost $1.00.

Do you want to promote your business?

Consider donating some promotional items to the Florida Media Association to be included in the conference attendees' goodie bags. Keep your name out there in front of your potential customers! Contact: cpfdisplayads@aol.com.

Downloads

2019 Conference Schedule
2019 Conference Registration Form
2019 Award Categories


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