October 2017

The Best of the Best

Are you willing to GAMBLE on your sales skill? Because with this Classified Ad Contest from CPF, how much of the pot you earn is up to you!There are still 3 ways to win, so jump in and earn some cool Chri$tma$ Ca$h:* Sell a NEW customer (one who hasn't run in at least 6 months), and receive instant gratification in the form of a $50 bonus mailed to you within 24 hours of the ad being placed.*... + Read More

The President's Message: Conference is 10 Days Away!

As you know, the annual Community Papers of Florida (CPF) conference scheduled for September 15-16 at the Hutchinson Island Marriott Beach Resort & Marina near Stuart was interrupted by Hurricane Irma.Times have been difficult for many of us in Florida for the past few weeks. I hope that you are all safe and sound and ready to set your sights on conference, which is now scheduled for October... + Read More

Meet the 2017 Conference Speakers

The Open Mike Publishers session will kick off the CPF conference at 2:00 p.m. Friday, moderated by CPF board member Justo Rey. This is your opportunity to share ideas while learning how to add to your bottom line. Everyone attending can participate and share their knowledge with fellow publishers who have taken the time to travel to Stuart.Rey is the president and CEO of The Flyer in Florida. He... + Read More

The "News Guru" Speaks: Selling Newspapers

"We need to find ways to give our staff the tools they need to get the job done. Training is necessary if we are going to have successful ad reps, editors and writers."While attending the Tennessee Press Association Convention recently, Jack Fishman, Morristown, said those words to me as we sat at the corner of a long table, waiting for a board meeting to begin.I'm pretty sure he... + Read More

PaperChain: Framing Your Sales Message

The writer and diarist, Anais Nin, was a keen observer of human behavior. Her understanding of how we interact with one another led her to write, "We do not see the world as it is, we see the world as we are." In recent years, psychological research has determined the accuracy of her observation.Psychologists and communication experts have dubbed this phenomenon, "framing." As... + Read More

Sales Training: Selling on a Scale from 1 to 10

Michael was talking to me about one of his favorite sales techniques. "Even though I've been selling ads for a lot of years," he said, "there's always something new to learn. A friend in the furniture industry shared a great idea on how to ask questions to get the right kind of information. I don't know if this technique was developed specifically for the furniture... + Read More

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