March 2016

Plan Now to Attend the CPF / SAPA / IFPA Joint Conference

The Community Papers of Florida (CPF) will return to the Caribe Royale Resort in Orlando for its 2016 conference scheduled September 29 through October 1.This year CPF will join the Independent Free Papers of America (IFPA) and the Southeastern Advertising Publishers Association (SAPA) for a huge conference. By joining together the associations can split the bill for speakers and the other... + Read More

The President's Message: Discover the Treasures of More Sales and New Friends!

Discover the Treasures of More Sales and New Friends by attending the joint CPF, SAPA and IFPA annual conference scheduled for September 28-October 1 at the Caribe Royale Resort in Orlando.If you attend you will improve your leadership skills, get ideas on social media marketing, and have the opportunity to be part of a publishers mini summit. You can attend a session on how to print money, learn... + Read More

Nominating Committee Recommendations

The Community Papers of Florida (CPF) Nominating Committee has recommended that Farris Robinson serve as president during the next two-year term.The CPF general membership must approve the recommendations at the General Business Meeting that will be held at the conference.Farris is the president of Hometown News, which publishes 15 publications on the East Coast of Florida from Daytona Beach to... + Read More

Trop Rock Junkies Return to Orlando!

The Trop Rock Junkies will again entertain conference attendees in Orlando. In 2014, when CPF, SAPA & IFPA last met for a joint conference, this band was an overwhelming hit.The band was formed several years ago by a former vendor of the associations, Steve Tolliver. He left his position with Newspaper Printing Company to follow his lifelong dream. He created Trop Rock Junkies and writes all... + Read More

Seeking Nominations for the Beckerman Award!

Milton and Bernice Beckerman, CPF associate members for more than 25 years, were newspaper brokers with big hearts. In 1993 they placed $15,000 in a fund with the intent that a CPF publisher (or a member of his or her staff) be recognized annually for oustanding community service. The CPF Board of Directors is delighted to bring back this prestigious award.If you have been involved in sponsoring... + Read More

PaperChain Update: Confronting Challenges When Reducting Circulation

While researching a subject for this month's Link and Learn, I received an e-mail from my good friend and Leadership Institute colleague, Tom Cuskey. Tom, who works for the Free Community Papers of New York, passed along the following question from a sales manager at one of the FCPNY member's papers: "To cut costs, our publisher has been forced to reduce our circulation in areas... + Read More

Postal Pieces: Rates to Rollback on April 10, 2016

The USPS has filed the notice it is required to file by the Postal Regulatory Commission (PRC) decision in the exigency case to announce that postal rates will "rollback" on April 10, 2016. Previous to this official filing, the USPS had released detailed rate information to all mailers about the "rollback rates" that will go into effect when the USPS has recovered all of the... + Read More

Sales Training: Strange Things I've Heard Around Ad Departments

In my years around newspapers, here are a few statements that made me say, "Huh?" 1. "Let's run the ad one time to see what happens." People who run an ad one time would get just as much for their investment by throwing it down a storm drain. This advertiser didn't realize - perhaps because no one had told her - the power of reach and frequency. How many people do you... + Read More

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