December 2014

The President's Message: December 2014

Changes at CPFAs we end the year and look forward to 2015, a special thanks is in order for the Community Papers of Florida (CPF) board of directors who have spent considerable time on next year's budget.Gone are the days in which the association had an abundance of funds to spend on member benefits and conferences.But if you go back 20 years, CPF had limited funds for all of its activities... + Read More

Meet Farris Robinson

CPF's Newest Board MemberFarris Robinson has been appointed to the Community Papers of Florida (CPF) Board of Directors.He will replace Jim Kendall, who has left the free paper industry.Farris is the president of Hometown News, which publishes 15 publications on the East Coast of Florida from Daytona Beach to the Treasure Coast. The company distributes its 15 community newspapers to 200,000... + Read More

Four Great Sales Questions

As the old saying goes, "Knowledge is power." In a sales context, the more you know about your prospects, the better you will be able to tailor your product - in this case, advertising - to their needs. The best way to get information is to ask the right questions. Open-ended questions (which invite longer responses) are better than closed-ended questions (which invite yes/no or short... + Read More

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