September 2012

Remembering Judy Mandt

Judith Marcum Mandt passed away Friday, August 24th. Born September 25th, 1940, in Lackey, Kentucky, Judy was the descendent of pioneer families in the state. Her family moved to Lexington during the Second World War while her father, Colonel Alfred L. Marcum (USA), served in the Pacific.A 1958 graduate of Lafayette High School, Judy went on to attend the University of Kentucky. In 1961 she... + Read More

The President's Message: September 2012

An Update on the State of the AssociationThanks to the visionary work of our conference committee and Dave Neuharth's negotiating prowess, we are looking forward to meeting in a great facility for the Community Papers of Florida (CPF) 2013 annual conference, which is scheduled at the beautiful Caribe Royale Resort near Disney World on May 4-5.The Caribe Royale is a true Orlando resort... + Read More

Susan Griffin Appointed to CPF Board

Susan Griffin has been appointed to the Community Papers of Florida (CPF) board of directors.Griffin is the publisher of the Ponte Vedra Recorder, which has served as the community paper of Ponte Vedra and the Beaches near Jacksonville, Fla., since 1969.She was named publisher of the Recorder in March of this year. Griffin was appointed interim publisher when the Recorder was purchased by OPC... + Read More

What do customers want?

More, Better, Faster, CheaperWe all know that sales people should sell benefits. We know that advertising should emphasize benefits. And we know that people buy benefits. What kinds of benefits do customers want? According to Don, who has been in the advertising business for many years, "It all comes down to: more, better, faster or cheaper. You can talk about other things; but if you... + Read More

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