August 2010
Sizzling Summer Contest Winners!
Thanks to the efforts of contest winners Anna Vasquez and Eileen Huneycutt, the gang at Hometown News will "Party Hardy" at an end-of-summer bash to be held at the time and place of Anna's and Eileen's choosing. They won a cool $1,000 with which to throw the party. Congratulations, Anna, Eileen and Hometown News!
Are You Ready for 2011?
The Community Papers of Florida (CPF) and the Association of Free Community Papers (AFCP) are eyeing another historic event at their joint conference scheduled at the TradeWinds Grand Resort on St. Pete Beach May 5-7, 2011.The TradeWinds is a four-star rated resort on the Florida West Coast. The resort has 20 acres of beachfront property.Attendees at this conference will find a host of amenities... + Read More
Dan Clark to be Keynote Speaker in 2011
Dan Clark will be the keynote speaker to open the joint Community Papers of Florida (CPF) and Association of Free Community Papers (AFCP) conference scheduled for May 5-7, 2011, in St. Pete Beach.Clark has had an extraordinary list of accomplishments that puts him on top of the "Who's Who" list. Among his accomplishments: He is an internationally-recognized professional speaker,... + Read More
The President's Message: August 2010
The State of the AssociationThe Community Papers of Florida (CPF) Finance Committee recently met in Orlando to work on the 2011 budget.The bad news!Cuts in member benefits and the services the association provides will be recommended to the board of directors. Reduced areas of funding in the tentative budget include consulting services, the advertising budget, conference expenses and other items... + Read More
CPF's 2009 Combined Audit
You can use this data to sell CPF network ads.Circulation in the membership of the Community Papers of Florida (CPF) has dropped over 1.6 million in the past several years.In the latest audit report released by Circulation Verification Council (CVC), the audited circulation of the association is 4,618,837. In 2007 the audited circulation was 6,237,136.The publication audit report reveals that... + Read More
The Corcoran Report: August 2010
Campaign Season Florida's primary election set for August 24th is less than a week away and candidates are fully engaged in fundraising and campaigning. In addition to one U.S. Senate seat, Florida's statewide offices are up for election this year. Never before, since Florida's Constitutional change decreasing the size of Florida's Cabinet, have the members of Florida's... + Read More
Legal Update: August 2010
Questions from the Legal HotlineQ. Can you give me some guidance as to what is legal to leave in a voice mail message when calling somebody about their past due balance? Is there a difference whether we are leaving the message on an advertiser's cell phone versus business line and/or home phone? A. The Fair Debt Collection Practices Act (FDCPA) contains complicated regulations on the... + Read More
2011 Room Allocations
The Community Papers of Florida (CPF) board of directors has set the number of rooms that the association will pay for at the 2011 conference scheduled for May 5-7, 2011, at the TradeWinds Grand Resort on St. Pete Beach.The rooms are based on the circulation of member publications that participate in the CPF classified network.For up to 100K circulation, 3 rooms are allotted; 101-300K, 4 rooms;... + Read MoreMay 2010
CPF's New President: Charlie Delatorre
Charlie Delatorre was elected president of the Community Papers of Florida (CPF) at the recent annual conference held in Orlando.A graduate of the University of Florida, Delatorre is the president and publisher of Tower Publications in Gainesville.A longtime board member, he has served the association for a number of years. His company produces award-winning publications in the Gainesville area,... + Read More
Anna Vasquez Wins Hisken Award
Anna Vasquez of Hometown News was the recipient of the annual Terry Hisken Telemarketing Excellence award presented at the Community Papers of Florida (CPF) annual conference in Orlando.The award was established in Terry's memory to honor a telemarketing sales person that exhibits a great attitude in working with people and excels in the selling of network classified ads.Terry was a... + Read More
The 2010 "Best of the Best" Contest Winners
Anna Vasquez of Hometown News was at the top of the leader board in the Community Papers of Florida (CPF) "Best of the Best" network classified contest, which concluded May 1.Points earned for new advertisers and for each ad placed determined the winners.Vasquez took an early lead in the points contest and never was threatened. She was presented a check for $1,500.Second place honors... + Read More
2010 Awards for Excellence: Forum Led the Way!
Forum Publishing Group in Deerfield Beach led the way in the annual "Awards for Excellence" contest held at the annual Community Papers of Florida (CPF) conference in Orlando.Forum picked up 37 awards in the competition. Ten of those were first place plaques.Close behind was Hometown News of Fort Pierce, which picked up 34 total awards. Seven were first place honors.Tower Publications... + Read More
The President's Message: May 2010
Mission Accomplished!It was show time in Orlando for the annual Community Papers of Florida (CPF) conference and what can we say?The conference boasted great attendance, participation from members and, most importantly, some wonderful training seminars that were very well attended.The object of the conference was to train, entertain and send team members home happy, with lots of ideas, awards and... + Read More
CPF Treasurer's Report: May 2010
The Community Papers of Florida (CPF) remains in good financial shape.CPF Treasurer Vincent Grassia addressed the general membership at the recent annual conference in Orlando."That is the good news," he said."The bad news is that the CPF classified sales continue on a downward trend."For the first quarter of 2010, sales were $35,226 below our projected budget. This year we... + Read More
CPF 2010 Scholarship Recipient: Ashley Reed
Ashley N. Reed was named the recipient of the Community Papers of Florida (CPF) 2010 scholarship award.Reed is the daughter of Jon A. Riddell, an employee of The Pennysavers in Ormond Beach.In presenting the award, Scholarship Chair Joyce Sullivan said, "This year the award goes to a 2009 graduate of New Smyrna Beach High School, where she graduated with honors with a 3.8 GPA. In high school... + Read MoreApril 2010
"Print is Alive and Well!"
Print is Alive and Well" is the topic Cal Bosveld will address at 1:15 p.m. on Friday at the annual CPF conference. Bosveld is the managing director of Digital Classified, where he served a six-month period in a consulting role before accepting this position.In the past two years he has studied various online business models to get a clearer direction and understanding of where the natural... + Read More
The President's Message: April 2010
It's close to show time!The Community Papers of Florida (CPF) annual conference, scheduled at the Renaissance Airport Hotel in Orlando April 30 through May 1, is fast approaching. We thank the membership for a terrific turnout. The room allocation has been filled and we are looking forward to a great conference.Thanks to the conference committee and the CPF staff, we have set an agenda that... + Read More
The Renaissance Awaits!
The Renaissance Orlando (Airport) Hotel awaits your arrival for the annual Community Papers of Florida conference April 29 - May 1.This will be the eighth year that CPF has used this location. Great rates, outstanding service and food, and a great central Florida location have made the Renaissance a popular choice in the past. This recently-remodeled facility can be summed up in one word -... + Read More
Meet the Speakers: The Leadership Institute Instructors
The Association of Free Community Papers' (AFCP) The Leadership Institute (TLI) will present two seminars at the Community Papers of Florida (CPF) annual conference in Orlando.The sessions, "Prospect Your Way to Increased Sales" and "Answering Objections Through the Art of Questioning and Listening," are scheduled at 1:00 p.m. Saturday, and repeated at 2:45 p.m. Saturday.... + Read More
Meet the Speakers: Managers Panel
Laura Bender is a 21-year veteran of Harte-Hanks Shoppers. She is currently the regional sales manager for Broward County for TheFlyer.com in Miami, Fla.Bender started her advertising career with zero knowledge of print at a small newspaper in Zionsville, Ind., where she worked in display sales.Other advertising experience includes working with Indiana Newspapers as a regional sales manager.... + Read More
Meet the Speakers: Sales Rep Panel
Pat Alton of Hometown News will join the Sales Rep Forum scheduled at 10:45 a.m. Saturday.She was nominated for the panel by publisher Steve Erlanger for having an outstanding year in 2009 despite tough economic times.For the past five years Alton has been the senior advertising consultant for the East Fort Pierce territory, with one million plus in sales.Alton became interested in an... + Read More
Meet the Speakers: Friday Speakers You Don't Want to Miss!
The president of Circulation Verification Council (CVC), Tim Bingaman, will be on hand to update members on CVC audits at 4 p.m. Friday.The Community Papers of Florida (CPF) board of directors approved funds for CVC to conduct annual audits for members who participate in the association's classified network.Bingaman and his wife, Sue, founded CVC in 1992 when they audited 13 papers. CVC now... + Read More
Peter Webley Inducted into Hall of Fame
Honors Received from Miami Dade College for JournalismPeter Webley, publisher of the South Florida monthly newspaper Caribbean Today, will be inducted into the Miami Dade College (MDC) Alumni Hall of Fame in the field of journalism.Described as one of the pioneers in Caribbean media in South Florida, Webley founded the Caribbean Today newspaper in 1989. It is now in its 21st year.Webley said that... + Read MoreFebruary 2010
AFCP Names New Leader: Loren Colburn
A familiar face in the free paper industry has been named the Association of Free Community Papers (AFCP) executive director.Loren Colburn, the longtime publisher of The Scotsman Press in Syracuse, N.Y., was appointed by the AFCP board of directors at their recent board meeting conducted in St. Pete Beach, Fla.He replaces former AFCP Executive Director Craig McMullin, who was killed in a tragic... + Read More
The President's Message: February 2010
It's Conference Registration Time!It's time to make your reservations for the annual Community Papers of Florida (CPF) conference scheduled for April 30 to May 1 at the Renaissance Airport Hotel in Orlando.The lineup presented for this conference is a great opportunity for your team to take advantage of some outstanding training programs.On the agenda are several sessions on the Internet,... + Read More
Legal Update: Common Questions
Q. A gold buyer wants to run an ad for his business but the ad does not identify the buyer, the business, or the registration number. Is this required?A. Persons that buy used gold typically fall under the secondhand metals dealers regulations pursuant to Chapter 598 of the Florida Statutes. Secondhand metals dealer are usually required to be registered with the Department of Revenue and the... + Read More
The Corcoran Report: February 2010
With the first week of February coming to a close, the Florida Legislature has completed the third committee week of the year and the first of February. Two more committee weeks await, then legislators will spend the final week of the month in their district offices preparing to head to Tallahassee for the Regular Legislative Session, which kicks off on Tuesday, March 2nd. Late last week Governor... + Read MoreBlack Inkling: Hometown Paper Tips
Bullets Target the Value of Print AdsThanks and a tip of the hat to Jean Flanagan, managing editor, The Moorefield (WV) Examiner.I borrowed this from the Print Council of America. We used each of the bullets as a separate ad and then ran an ad with all five. We also include it in our media kit.• Print is Credible - Having words and images you can hold in your hand and show others provides a... + Read MoreDecember 2009
A Year of Changes
The Community Papers of Florida (CPF) has concluded the 2009 year with a number of changes - with one exception. The sales reps at Tower Publications in Gainesville continued to rack up the dollars in the CPF network "Best of the Best" contest.During the year Pam Slaven twice won $2,000 prizes. Ann Waite won $1,500 in one contest and $1,000 in another, which made their manager, Charlie... + Read More
The President's Message: December 2009
We have a lot of work to do!With the Community Papers of Florida (CPF) classified network sales going south in 2010, the board of directors did not approve the 2010 budget at its October meeting.It turned the budget over to the finance committee, headed by Justo Rey, to wait until the end of the year to set the budget. This action was taken to see if the revenue picture changed - which it... + Read MoreLegal Update: Copyrights
Basic principles of Copyright Law for Newspaper Advertisements & Independent Photographers/WritersNewspapers may run into the application of copyright laws in the following situations: running advertisements and publishing works by feature writers or independent photographers. These are discussed below. AdvertisementsLet's consider the following situation. A newspaper receives an ad from... + Read MoreThe Corcoran Report: Regional Transportation Funding
In early December, Governor Crist, Senate President Atwater and House Speaker Cretul announced a special session on Regional Transportation Funding. This special session was called to prepare the state of Florida to competitively seek federal stimulus funding for rail programs within the state. After several days of discussion and debate, the Florida House and Senate passed legislation paving the... + Read MoreNovember 2009
The President's Message: November 2009
Recap of the October Board MeetingWe made a number of decisions to protect the future of the Community Papers of Florida (CPF) association at the recently held board meeting.First, I want to express my deep sympathy to the family of Sheryl Laird and to her team members at TheFlyer.com in Tampa. Sheryl, a 17-year veteran of TheFlyer.com, and a person I was fortunate enough to know and work with,... + Read More
CPF's Annual Conference Returns to Familiar Site
The Community Papers of Florida (CPF) will return to a familiar site for its annual conference in 2010. The conference will be held April 30 - May 1 at the Renaissance Orlando (Airport) Hotel. CPF has used the Renaissance seven times in the past nine years.The board's decision was based on the Renaissance's great rates, outstanding Seville and food, and a central Florida location that is... + Read More
New Room Allocations
The Community Papers of Florida (CPF) board of directors has changed the allocation of the number of rooms that the association will pay for at the 2010 conference scheduled for April 30 - May 1, 2010, at the Renaissance Airport Hotel in Orlando.The rooms are based on the circulation of member publications that participate in the CPF classified network.For up to 100K circulation, 3 rooms are... + Read MorePaperChain: Free Paper Industry Has Reason to Cheer
Latest Audit Numbers Show Wide, Deep & Stable CirculationBefore the national circulation narrative turns to gloom and doom next week, there's plenty of reason to celebrate right now at the community level. Audit data for the first half of 2009 has just been crunched by Circulation Verification Council (CVC), and their Media Facts Release details continued circulation stability across the... + Read More
PaperChain is Promoting Free Paper Industry
PaperChain continues to work to bring positive awareness to the Community Paper Industry. We have forged a very productive relationship with D&G Communications, a public relations firm headed by Sharon Patterson. Sharon worked in our industry prior to starting her agency so she knows who we are and what we can provide to the advertising community. From the other side of the fence, the... + Read More
Board Approves Special Scholarship
The Community Papers of Florida (CPF) board of directors approved a special scholarship from its Disaster Fund for seven-year-old Kelly Laird, the daughter of Sheryl Lynn Laird.According to authorities, Laird, a 17-year veteran of TheFlyer.com in Tampa, was brutally murdered by her ex-husband, Robert. The couple was involved in a dispute over $17,880 in child support payments. She was asking for... + Read More
AFCP Seeks Executive Director
The Association of Free Community Papers (AFCP) is seeking a new Executive Director to run our association and manage multiple facets of our trade group. AFCP is a national not-for-profit trade association which handles and supports events and programs to provide profitable opportunities for our community paper members. We develop revenue opportunities, web and digital strategies, training... + Read More
Legal Update: Legality of Ads
Surrogates, Employment, Cigarettes, Roofing, Sweepstakes We have received several hotline calls and e-mails regarding the legality of a variety of advertisements, some of which are grouped together into the following topics: Surrogate Mother & Sperm Donor AdsA few members have reported receiving ad copy that solicits females to become surrogate mothers and males to become sperm donors.... + Read More
Legal Update: Newspaper Photos
Are you exposed to liability from sale of images?Q: A newspaper photographer goes to a public event and takes 10 photographs. The newspaper publishes one photo in the paper and another on the paper's website to report news of the event. Then, the newspaper posts all ten photos on its website and sells prints of the photos to the public. Is the newspaper exposed to liability from the people... + Read More
The Corcoran Report: November 2009
Florida's Fall Legislative Calendar is Filling UpAfter a summer filled with campaign announcements and fund-raising events, Florida's legislative calendar is rapidly filling. An October committee week presented the opportunity for executive agencies to brief legislators on the status of their current budgets and to begin laying the groundwork for the fiscal year 2010-2011 budget... + Read MoreAugust 2009
In Memorium: Craig McMullin
The free paper industry was stunned on August 6 when word spread of the death of Craig McMullin.The popular executive director of the Association of Free Community Papers (AFCP) was killed in a motorcycle accident while returning to his home in Idaho Springs, Colo., from a trip to the West Coast. He was 52.The crash occurred at about 2:00 p.m. on I-15 near St. George, Utah. Witnesses told... + Read More
In Memorium: Arline Hawken
Not many people can lay fame to being involved in the free paper industry as long as Arline Hawken, who recently died at the age of 93 in Stuart, Fla.Hawken was a pioneer in the industry. She devoted 56 years to the shopping guide business.She and her husband, Len, established The Broadcast in Vicksburg, Mich., on May 8, 1939. Len sold ads; Arline cut the stencils for display ads, typed... + Read MoreJuly 2009
New CPF Board Member: Jose Alou
Jose Alou has been appointed to the Community Papers of Florida (CPF) Board of Directors. When a vacancy occurs, the board of directors is empowered, according to the CPF by-laws, to fill that position. Alou will replace Jackie Cesaretti of the Florida Pennysaver, who recently resigned. Alou has been active in CPF for a number of years, as well as an active participant in the association... + Read More
New CPF Board Member: Kelli Hull
Kelli Hull has been appointed by the Community Papers of Florida (CPF) Board of Directors to fill a vacant seat on the board. She has been active in the association for many years, and a participant in the CPF conferences.Hull has been employed with the Daytona Pennysaver for 16 years. She has served as finance manager, sales manager, business manager and most recently as the assistant general... + Read More
The President's Message: July 2009
Changes Are Taking PlaceYour Community Papers of Florida (CPF) conference committee is already busy planning another exciting conference for next May. However, their task will be challenging because the CPF classified network continues to struggle.Revenue this year is down over 40% from the previous year. That is the bad news.The good news is during the days that revenue was pouring in, this... + Read More
2010 Conference
The site of the Community Papers of Florida (CPF) 2010 Annual Conference will be a familiar place for most of us.For the eighth time in the past ten years, the conference will be held at the Renaissance Airport Hotel in Orlando on the first weekend in May.Attractive rates and the great service we've experienced in the past led the board to the decision to return to the Renaissance.The... + Read More
Daytona Pennysaver Changes
Leonard Marsh has stepped down from his position as general manager of the Daytona Pennysaver in Daytona Beach, Fla., and opted for early retirement.Marsh served the Daytona Pennysaver group for a period of 30 years. Since 1989 he has been the general manager of the Daytona Pennysaver. Recently he was named general manager of the six Pennysavers owned by the Daytona group.Marsh was active in the... + Read More
Legal Update: July 2009
From the Legal HotlineHere are some questions received recently from various newspapers in calls to the legal hotline (877-NEWSLAW) and the answers. We encourage members to use this free service for any legal questions that arise in your day-to-day operations. If we don't know the answer, we have outside counsel with specific expertise who usually will know.Q. A senior former employee on a... + Read More
The Corcoran Report: July 2009
A Whirlwind of Political ActivityAs summer continues, Florida has begun to see incremental, positive indications from an economic perspective, most notably in revenue collections. The state's team of economists and economic forecasters establishes monthly revenue estimates for each month and presents that information periodically in the Revenue Estimating Conference. For the past several... + Read More2009 CPF Scholarship Recipient Named
Charles A. (Austin) Moisio was recently named the recipient of the Community Papers of Florida (CPF) annual scholarship.Moisio recently graduated from Seabreeze High School in Daytona Beach. Through his senior year he earned a GPA of over 4.2. He completed advanced placement courses in English Composition, English Literature, Psychology, European History, American Government, Microeconomics,... + Read MoreMay 2009
"Best of the Best" Winners
Pam Slaven was the top producer in the Community Papers of Florida (CPF) "Best of the Best" network classified ad contest that concluded May 1, 2009.Slaven is employed by Tower Publications in Gainesville, Fla. She was honored at the CPF conference recently in Orlando and received $2,000 as the winner. Her immediate manager, Charlie Delatorre, also received $2,000.Taking second place... + Read More
Annie Waite Wins Hiskin Award
Perpetual Plaque Remains at Tower for Another Year!Ann Waite was named the recipient of the annual Community Papers of Florida (CPF) Terry Hisken Telemarketing Excellence Award at the annual CPF conference held in Orlando.The award is presented to a telemarketing representative of a member publication who excels in selling CPF classified network ads. The award honors a rep that exhibits a great... + Read More
Awards for Excellence Winners
Hometown News based in Fort Pierce, the Osceola News Gazette in Kissimmee, and the Florida Pennysaver / LaPalma out of West Palm Beach were the top award winners in the annual Community Papers of Florida (CPF) Awards for Excellence contest featured at the recent CPF conference in Orlando.Hometown News went home with 35 honors, with the Osceola News Gazette right behind with 31 awards and Florida... + Read More
The President's Message: May 2009
We hit a home run!We hit a home run with the recent Community Papers of Florida (CPF) Annual Conference in Orlando.The conference was well attended. It featured first-class receptions and more importantly, some great training seminars that were well attended. This year we went back to a previous format for the Awards for Excellence program to honor graphic artists and editorial personnel. The... + Read More
State of the Association Address
In his State of the Association address at the recent Community Papers of Florida (CPF) annual conference, CPF President Jim Kendall said, "The classified network has taken a turn South this year and revenue for this association is down 42% over the previous year."That is the bad news."The good news is that for the past 10 years this association has been on a roll. Each year we... + Read More
CPF Members Take Home National Awards
Members of the Community Papers of Florida (CPF) struck gold in the Association of Free Community Papers (AFCP) annual graphics and editorial award contest presented recently in Myrtle Beach, S.C.Hometown News out of Fort Pierce was one of the top winners in the national competition. Hometown picked up 13 awards, including four first place honors.Tower Publications in Gainesville picked up five... + Read More
Looking for Distribution Points?
Are you looking for additional distribution points for your publications? Look no further!The Community Papers of Florida has been contacted by LabCorp, a medical testing facility with 146 patient services centers throughout the state of Florida, about partnering to provide your publications to their patient service centers. Each patient service center serves on average 50-100 patients per day,... + Read More
Legal Update: Selling Photos on the Web
Q: A newspaper photographer goes to a public event and takes 10 photographs. The newspaper publishes one photo in the paper and another on the paper's Web site to report news of the event. Then, the newspaper posts all ten photos on its Web site and sells prints of the photos to the public. Is the newspaper exposed to liability from the people who are in the photos that the paper is using to... + Read MoreApril 2009
The President's Message: April 2009
See You in Orlando!The expected turnout for the Community Papers of Florida (CPF) annual conference is overwhelming. During these tough economic times it is gratifying to see the members taking advantage of this benefit.The investment will be well worth it. The sessions are designed to help you in the sales field, give you some great ideas to take home and to provide bottom-line results.We start... + Read More
The Corcoran Report: April 2009
Annual Legislative Session Winds DownFlorida's annual Legislative Session is entering the final two weeks at the time of this writing. Due the continued economic conditions within Florida, the state budget remains under significant strain and remains the focus of the Legislature. While there are a few positive economic indicators in the last two months, such as increased sales of existing... + Read More
Morley is New CPF Attorney
The Community Papers of Florida (CPF) board of directors has agreed to terms with Samuel J. Morley to represent the association.Morley is the general counsel for the Florida Press Association (FPA). He handles legal affairs for the FPA as well as for the Florida Press Service.He has held the FPA general counsel position since 2004, and has represented the FPA before the state legislature and... + Read More
Directions to the Rosen Centre Hotel
From the Airport:Take Exit 528 West (Beachline). Take Exit #1 to International Drive. At the end of the exit ramp, bear right on International Drive. The hotel will be on your left before the Convention Center (about 1/4 mile).From South Florida on I-95:Take I-95 North to Ft. Pierce Exit #65. Take Florida Turnpike North to Orlando Exit #259. Take I-4 West to Sand Lake Road Exit #74A to... + Read MoreMarch 2009
Need a few improvements?
Want to survive in the print industry?Want to increase your earnings ratio?Want to improve your Internet skills?Want to increase your display sales staff's skills?Want to improve your classified department's skills?Want to help your graphics team improve?Want help in improving your papers' design?Want help in controlling circulation costs and delivery updates?Want to honor your... + Read More
The President's Message: February 2009
It's conference time again!The agenda for the Community Papers of Florida (CPF) annual conference in Orlando on May 1-2 is taking shape. We have put together a program that will benefit the entire staff.The core of the conference will be the seminars provided by AFCP's The Leadership Institute (TLI). The training programs are designed for management and sales.The sessions on the agenda... + Read More
Meet the Instructors: The Leadership Institute
The Association of Free Community Paper's (AFCP) The Leadership Institute (TLI) will provide five training seminars at the Community Papers of Florida (CPF) annual conference in Orlando May 1-2. The courses provided are:~ Prospecting, the Key to Success;~ Building Strong Relationships With Your More Demanding Customers;~ Creating Leadership for Managers, Supervisors and Team Leaders;~... + Read More
Meet the Presenters: The Distribution Panel
How to improve delivery of your publications, cut costs and plan for the future will be covered by a panel of leaders in the free paper industry at the Community Papers of Florida (CPF) annual conference May 1-2 in Orlando.The panel consists of a rack-delivery publisher, a direct-mail publisher and a home-delivery publisher.Seated on the panel as the home-delivery publisher is J.W. Owens, the... + Read More
Editorial Session: News Design – It's a Brainshop!
The editorial session will be led by Ed Henninger, the director of Henninger Consulting. An independent newspaper consultant since 1989, he has been involved in several startups, including business newspapers, trade newsletters and niche publications.The May 2nd morning session will zero in on news design basics: awakening the brain, balance, focus, contrast, proportion, unity, typography,... + Read More
Graphics Session: Adobe Certified Trainer on Hand
One of the top graphic experts in the country will be on hand to provide tips on improvements your artistic team members can put into practice.Douglas Mitchell is a national Adobe Certified Expert Photoshop, Illustrator and InDesign instructor for graphic arts and multimedia. He is a Kodak Digital Imaging Training Partner, authorized QuarkXPress trainer and Apple Solutions provider. He instructs... + Read More
Publishers & Senior Management Open Mic Session
Anything goes in the open mic session moderated by Peter Lamb at the Community Papers of Florida (CPF) annual conference in Orlando scheduled for May 1-2.The session for publishers and senior management is scheduled at 9:15 a.m. on Friday, May 1.A native of South Africa, Lamb started his publishing career at The Flyer in Miami where he served a vice president of sales and marketing, vice... + Read More
March of Dimes
PaperChain's CharityPaperChain continues to support the March of Dimes.Members of the Community Papers of Florida (CPF) recently received insertion orders to support the March for Babies campaign. If you did not receive this insertion order, please contact the CPF office at 877-373-3142.As a result of years of intensive bipartisan volunteer advocacy efforts led by March of Dimes chapters... + Read More
The Rosen Centre Hotel Beckons
The Rosen Centre Hotel is the site of the Community Papers of Florida (CPF) annual conference scheduled for May 1-3 in Orlando.The hotel features 1,334 beautiful guest rooms, including luxurious suites, Executive Club accommodations, high speed Internet access, in-room safes, data ports, hair dryers, coffee makers, irons and ironing boards.The facilities include seven restaurants and lounges,... + Read MoreFebruary 2009
2009 Scholarship Application Available
One of the benefits you receive as a member of the Community Papers of Florida (CPF) is the opportunity to apply for CPF's Scholarship Award. The $1,000 scholarship, which is awarded annually at the May meeting, is even renewable for up to four years! What a great help that can be to a student struggling with ever-increasing tuition and book costs, especially in today's tight economy.To... + Read MoreJanuary 2009
2008 Classified Contest Winners
Charlie Delatorre and Ann Waite were the big winners in the Community Papers of Florida (CPF) 2008 New Advertiser Contest.Waite earned the most points in the contest and walked away with a check for $2,500. Under the contest guidelines, the immediate managers of the top three winners received an equal amount of money. Delatorre also won $2,500.In second place and winning $1,500 each were Christy... + Read More
In Memorium: Charles Papy, Jr.
The attorney of record for the Community Papers of Florida (CPF), Charles Papy, Jr., died in Miami on January 2 following a massive heart attack. He represented CPF in Tallahassee often, where the association was successful in passing tax laws that benefit CPF members. He was successful in representing several members in tax audits and when cities were eyeing delivery ordinances.Papy was a... + Read More
The President's Message: January 2009
Let's Make It a Great New Year!
The members of the Community Papers of Florida (CPF) lost a good friend January 2nd when Charles Papy, Jr., the attorney of record for the association, died. I was very fortunate to have the privilege to know Charlie for over 27 years.As a representative of this association, he provided a service that was invaluable. We will miss him.For the first time in the past 15 years, this association had a... + Read More
The Corcoran Report: January 2009
As 2009 dawns, Governor Charlie Crist, the Legislature and local governments across Florida are focused singularly on the most basic of all issues, Florida's state budget. As you know, early in 2008 Florida's Legislature met prior to the regular Legislative Session to reduce the budget. Following the Legislative Session in 2008, more than $6 billion had been cut from the state budget.... + Read MoreOctober 2008
The President's Message: October 2008
Planning Meeting Report
After considerable discussion, the Community Papers of Florida board of directors followed the recommendation of the Conference Committee to stay with one annual conference per year.During these tough economic times and the challenges we face, having only one conference per year will permit the association to continue to pay for the room costs, training, food and beverages.The committee... + Read More
Tons of $ Left to Win
2008 New Advertiser Contest
The Community Papers of Florida (CPF) is dishing out a ton of money to the telemarketing sales reps that are selling the CPF network ads.During the first three months of the "2008 New Advertiser Contest," the association has paid 40 sales reps a total of $15,285. When the contest is concluded, a lot more money will be headed their way.With falling classified revenues, the association... + Read More
MIA Director #1: Carla Floyd
If you are looking for Carla Floyd, you might have a hard time finding her. She won't be at Sunbelt Newspapers in the Tampa area any more, as she has retired.Tracking her might be difficult. Rumor has it that she has turned into a "Snowbird" and might be traveling between her home on the Little Manatee River in Ruskin and her hideout in Tennessee.It also has been rumored that she... + Read More
MIA Director #2: Joyce Sullivan
If you are looking for Joyce Sullivan, don't bother looking at the Florida Pennysaver. The long-time board member and past president of the Community Papers of Florida (CPF) has retired.Sullivan has served the CPF board since 1998, and served terms as secretary and president. Now you might find Joyce working in her yard. A master gardener, her hobbies include gardening, specifically orchids.... + Read More
MIA Director #3: Gary Hawken
If you're looking for Gary Hawken, don't bother going to the Flashes Shopping Guide. Try looking around "The Swamp" where the Florida Gators are looking for another National Championship.The long-time Community Papers of Florida (CPF) board member and owner of Flashes has sold the publication to his nephew, Kevin Hawken. "We were happy to keep it in the family," Gary... + Read More
Jackie Cesaretti Named to CPF Board
Jacqueline (Jackie) Cesaretti has been appointed to the Community Papers of Florida (CPF) board of directors.Cesaretti is the director of new business development for The Palm Beach Post niche publications, newspapers, inserts, direct mail, Florida Pennysaver and La Palma weekly publications.Prior to being named to that position, she served as the senior display manager for the Florida Pennysaver... + Read More
CPF's Classified Advertising Network Training Program
This program will add to your bottom line!
Your sales help to support the association and the benefits that it provides, and 50% of the revenue from each network ad sold goes into your pocket!This regional training program is a two-hour sales seminar that CPF will bring to your location. It is normally scheduled from 10:00 a.m to noon, and is followed by a working lunch provided by CPF.The training session will be provided for both large... + Read More
March of Dimes, PaperChain's Charity
"In these tough economic and anxious times, I'd like the members of PaperChain across the county to know that they are making a tremendous contribution to the lives of babies, and the quality of life for families everywhere. It may not pay the mortgage, but perhaps it will fill their hearts a bit," said Suzanne Cale Young, national director of media promotions for the March of... + Read More
CPF Launches New Web Site
Have you visited the CPF Web site lately? If not, you're in for a big surprise!Not only does the Web site look a lot different than the old one, it has many new features. You can now download a pdf copy of the next week's ads from the home page with one click.Not sure if you have the most recent version of a CPF form? The most current forms are available 24/7 in our new "Members... + Read MoreAugust 2008
One Conference or Two?
Should the Community Papers of Florida (CPF) go back to having two conferences per year?That is the $64 question that will be discussed at the CPF board of directors planning session and board meeting in October, and the board has asked the general membership for input. On page 2 of the August newsletter was a full page questionnaire that we asked you to complete and fax back to the CPF office.... + Read More
Classified Contest Winners 2008: Part 1
Charlie Delatorre of Tower Publications in Gainesville was the big winner in the Community Papers of Florida (CPF) "Best of the Best" network classified contest held from January 1 to June 30. Delatorre is the publisher of Tower Publications in Gainesville.The two-phase contest included a regular contest based on points, and a new advertiser contest based on points. In the regular... + Read More
The President's Message: August 2008
These are Challenging Times
The economy has taken its toll on the publishing business and the free paper industry is no exception. We have a great deal of talented leaders in this industry and in the long run, we know we will work through these challenging times.Most of the free paper associations have felt the effect of the economic times. The classified network sales that fuel most associations are reported to be down.... + Read More
Employment Law Changes
The Community Papers of Florida (CPF) attorney of record, Charles Papy, Jr., has advised the association of several employment law changes.In a 7-1 decision, the United States Supreme Court ruled on June 10 in Mercham v. Knowles Atomic Power, 128 S. Ct. 2395, that the majority of the Court held that exemption from liability for disparate impact claim under ADA for employer actions based on... + Read More
Wendy Murray Appointed to Board of Directors
Wendy Murray has been appointed to the Community Papers of Florida board of directors. Murray will fill the seat held by Carla Floyd, who retired on July 31, 2008.Murray is the owner and publisher of Senior Life Magazine located in North Ft. Myers. Senior Life has a distribution of 10,000 and is in every over-55 community in Lee County. The senior demographic is the wealthiest, fastest-growing... + Read More
The Corcoran Report: August 2008
Two issues continue to remain of high concern to Florida business owners. These issues - Amendment Five and the effects of its potential passage, and the continuing decline in Florida's economic environment - are causing great concern to business and elected leaders throughout Florida. Amendment Five On the November 4th general election ballot, Amendment Five promises lower property taxes by... + Read More
Summer Internship Program: Lamar Robinson Joins FPG
Lamar Robinson, Jr., has been employed as one of the summer interns funded by the Community Papers of Florida (CPF) Internship Program.Robinson is working at the Forum Publishing Group in Deerfield Beach. His responsibilities include researching and developing the groups' 2009 Town Planner community calendars including school events, emergency local numbers, chamber events, and money-saving... + Read MoreMay 2008
The President's Meessage: May 2008
What an awesome conference!What can we say? It was show time in Orlando for the Community Papers of Florida (CPF) annual conference. This awesome conference boasted great attendance, delightful entertainment, and most importantly, some wonderful training seminars that were very well attended.We sent a lot of people home happy, with lots of cash in their pockets. For their winning entries, the... + Read More
Pam Slaven Honored With Hisken Award
Pam Slaven of Tower Publications in Gainesville was named the first recipient of the Terry Hisken Memorial Award.The award was established to honor a Community Papers of Florida (CPF) telemarketing rep who excels in selling CPF classified network ads, who exhibits a great attitude in working with people, and who greatly increased the number of ads sold over the previous year.Hisken was a... + Read More
2008 Kentucky Derby Reception
When Big Brown broke from the number 20 position in the Kentucky Derby he was off to a good start, moving over to the outside and running in the seventh position. When he headed around the final turn in the Kentucky Derby there was no doubt - he was in a class by himself and the winner of the 134th Derby.When Lynn Krueger of TheFlyer.com in Tampa headed for the Community Papers of Florida... + Read More
Jim Kendall Honored as 2008 AFCP Publisher of the Year
James (Jim) Kendall was named the recipient of the Association of Free Community Papers (AFCP) Publisher of the Year Award.Kendall is the chief executive officer of Hometown News, located on the Treasure Coast in Florida. He is the current AFCP president as well as the current Community Papers of Florida (CPF) president.The presentation was made by last year's recipient, Scott Patterson, at... + Read More
2008 Awards for Excellence Winners
The Florida Pennysaver led the way in the annual "Awards for Excellence" awards ceremony held at the Community Papers of Florida (CPF) conference in Orlando.The Florida Pennysaver picked up 24 awards including 12 first place awards. LaPalma, published by the Florida Pennysaver, added six awards including a first place honor.Breeze Newspapers in Southwest Florida was the Best of Show... + Read More
2008 State of the Association Address
Community Papers of Florida (CPF) President Jim Kendall informed members attending the annual CPF conference in Orlando that the association remains in great financial shape. "For a number of years the CPF telemarketing representatives who sell the association's network ads have led the free paper industry in the number of network ads sold. Therefore, I am happy to report to the... + Read More
CPF/RAK Systems 2008 Best Ball Scramble
The results are in! The winning team of Steve Erlanger, Charlie Hencye and Richard Kitzmann scored five birdies on the back nine to finish two under par in the CPF / RAK Systems Best Ball Scramble Sunday following the 2008 annual conference.Charlie Hencye picked up the prize for the logest drive, while the longest putt was sunk by Bob Ericson. Closest to the pin was Joe Craig.This year's... + Read More
CPF Members Win National Awards
Several members of the Community Papers of Florida (CPF) won national awards in the annual Association of Free Community Papers (AFCP) 2008 "Best of the Best" awards competition.Awards were won by Hometown News, Journal Community Publishing Group, TheFlyer.com, Tower Publications and the Forum Publishing Group.Hometown News won a total of 11 awards, including four first place... + Read More
Grassia Appointed to AFCP Board
Vincent Grassia was appointed by the Community Papers of Florida (CPF) to serve on the Association of Free Community Papers (AFCP) board of directors.An opening on the board was created when Carlos Guzman was named an At-Large director for AFCP.Grassia is the group publisher of the Journal Community Publishing Group (JCPG) publications. JCPG has publications in Orange Park, Jacksonville, Ponte... + Read More
2008 Scholarship Recipient Chosen
Christopher (Chris) Antonopoulos was named the 2008 Community Papers of Florida scholarship recipient.Antonopoulos attends Spruce Creek High School in Port Orange. His mother, Debra, has been employed by the Daytona Pennysaver in sales for the past 20 years.In making the announcement, Joyce Sullivan, general manager of the Florida Pennysaver, said, "For the past several years it has been my... + Read MoreApril 2008
It's Conference Time!
Are you planning to attend the Community Papers of Florida (CPF) annual conference scheduled at the Renaissance Airport Hotel in Orlando May 1-3, 2008?If you are, plan on a busy training schedule, great food and beverages, a golf outing, and the opportunity to win a lot of cash and prizes.To top it off, if you are a member of a publication that participates in the CPF classified network, the... + Read More
The President's Message: April 2008
Looking Towards May's Annual ConferenceFor the member publishers of the Community Papers of Florida (CPF), it was an easy decision to send team members to the CPF annual conference scheduled in Orlando May 1-3, 2008.Free food, beverages, hotel rooms and a great training program - how can you go wrong?What sessions should your team members attend?We are kicking off the conference early Friday... + Read More
Get Ready, Golfers!
The Community Papers of Florida (CPF) and RAK Systems Best Ball Scramble will take place following the annual conference.Golfers will tee off at 8:30 a.m. on Sunday, May 3, at the Grande Pines Golf Club located at 6351 International Golf Club Road in Orlando. The course is an easy drive from the location of the conference hotel, the Renaissance Airport Hotel.The Grande Pines Golf Club, a renowned... + Read More
The Corcoran Report: April 2008
Florida's Regular Legislative Session is Half OverFlorida's Regular Legislative Session is past the halfway mark and is scheduled to conclude on Friday, May 2, 2008. Florida's Legislature has encountered much new territory over the last several weeks, including the necessity of modifying the current year's state budget due to continued declining revenues and collections.... + Read More
Meet the 2008 Speakers: Tim Bingaman
The president of Circulation Verification Council (CVC), Tim Bingaman, will be on hand to update members on CVC audits.Last year the Community Papers of Florida (CPF) board of directors approved funds for CVC to conduct annual membership audits.Bingaman and his wife, Sue, founded CVC in 1992 when they audited just 13 papers. CVC now provides audits for over 1,200 papers with a combined... + Read More
Meet the 2008 Speakers: Jim Busch
Jim Busch attended the University of Pittsburgh, earning a bachelor of arts degree in English. After graduation in 1974, he worked at a number of sales and management positions in several industries. In 1983 Jim began his advertising career as a sales representative with Donnelley Directory, the yellow pages division of the Dun & Bradstreet Corporation. During his 12 year tenure with... + Read More
Meet the 2008 Speakers: Stavros Cosmopulos
What makes for a successful ad?This is what you will learn from Stavros Cosmopulos, our Saturday morning keynote speaker.A native of Dorchester, Maine, he has been a nationally and internationally recognized advertising creative director for more than three decades.He has created and produced award winning, humorous, provocative advertising and graphic designs for everything from television... + Read More
Meet the 2008 Speakers: Preston Gibson
Preston Gibson will lead a session on the Internet titled, "Seize Web Opportunities Now."As a Coast Guard officer, Gibson sailed icebreakers from one end of the earth to the other, traversing the world's most notorious waters.Recently he helped the Cape May County Herald in New Jersey navigate the stormy seas surrounding the newspaper industry. In a few years, the Herald has gone... + Read More
Meet the 2008 Speakers: Peter Jackson
Yes, Virginia, there really are newspapers making big bucks online!This will be the subject of Peter Jackson's eye-opening presentation at the Community Papers of Florida (CPF) annual conference in Orlando May 1-3, 2008.The Saturday morning presentation will show some of the success stories, underscore why community newspapers have to act faster to develop their online business, and provide a... + Read More
Meet the 2008 Speakers: Peter Lamb
Peter Lamb has been associated with the Community Papers of Florida (CPF) and PaperChain for a number of years. He also represents numerous firms as a consultant.His background includes serving as vice president of sales and marketing for The Flyer in Miami, vice president of marketing, and director of marketing. From 1982-85, Lamb was a marketing representative for IBM, South Africa.Following... + Read More
Meet the 2008 Speakers: Chris Dayton
Chris Dayton started his advertising career in 1996 as a display sales representative for TheFlyer.com in Tampa, Fla. (He was hired by The Leadership Institute Dean, Rob Zarrilli.) He has since worked his way up the ladder to the position of regional vice president of display sales in Pinellas, Pasco and Hernando Counties.Other experience in the publishing field includes being the co-publisher of... + Read More
Meet the 2008 Speakers: Rob Zarrilli
Rob Zarrilli was named Dean of Faculty of The Leadership Institute (TLI) at the start of this program.Following his graduation in 1979, Zarrilli started his publishing career with two major text book publishers. After a short entrepreneurial stint when he started his own business, he relocated to Florida in 1992 and joined The Flyer in Tampa as a commercial telemarketing manager. In 1996 he was... + Read More
PaperChain Update
On March 14th, 18 members of the PaperChain Committee met in Chicago, Ill., for a one-day strategic planning session with facilitator Andy Hoh. In January the chairmanship of PaperChain passed from Loren Colburn to Dan Holmes; and when the leadership transition occurs, we often schedule a strategic planning session to set the course for the next two years. Participants at this session made a... + Read MoreHow Do You Get a Media Buyer's Attention?
Your Sales or Media Kit is the single most important item your creative people can produce to catch the imagination of a potential media buyer. But what should you put in the kit? What size should it be? Should you put fancy die cuts or other items to make it stand out? This article by CVC gives you the answers to these questions. The result is that your media kit will end up in the right hands... + Read MoreFebruary 2008
The Flyer is Now TheFlyer.com
Harte-Hanks Shoppers, a division of Harte-Hanks, Inc. (NYSE: HHS), has announced the re-naming of its print publication the The Flyer, the largest direct mail shopper publication in Florida with nearly three million weekly circulation in the state, to TheFlyer.com, matching the name of its nationwide local advertising Web site portal. "Online or in the mail, TheFlyer.com brings local buyers... + Read More
The President's Message: February 2008
It's Almost Conference Time!As we get closer to our annual conference in May, it's important to know that due to overwhelming response, the number of rooms and people who can attend the conference will be limited this year.The CPF office has E-mailed each publisher to ask how many persons from their organization will attend. Not everyone has responded. We still have some rooms remaining,... + Read More
Jack Glarrow Named to CPF Board of Directors
The Community Papers of Florida (CPF) Board of Directors has agreed to appoint Jack Glarrow to a vacant spot on the board.Since 1999, Glarrow has been the president and publisher of the Breeze Newspapers in Southwest Florida. From 1990 to 1992 he was the advertising director of those publications.Between 1992 and 1999, he worked in six states including 5 1/2 years as a publisher in Martinsburg,... + Read More
Are You Ready for New Business?
Is your listing up to date on the Standard Rate & Data Service (SRDS)?For over 85 years, SRDS has been connecting media sellers with buyers through quality information services covering the world of advertising and marketing opportunities. Your publication's information is listed online with SRDS, where media buyers look to make advertising decisions.The SRDS information includes listing... + Read More
In Memorium: Bob Hillier
The Community Papers of Florida (CPF) has lost a friend in Panama City.Robert "Bob" Hillier died January 21. He had been fighting the effects of a stroke for over a year, then suffered a massive heart attack. He was 67. Bob was the co-founder and co-publisher of The Advertiser in Panama City, as well as a long-time supporter of CPF and the Southeastern Advertising Publishers... + Read More
WalkAmerica Has a New Name
WalkAmerica has a new name and a new logo.March for Babies.The Community Papers of Florida (CPF) Board of Directors has once again approved a budget for display advertising.Insertion orders for advertising supporting the "March for Babies" campaign will be sent to publishers that participate in the CPF classified network in early March. The size of the ad published is up to each... + Read More
What Will You Do for Free Paper Week?
To do with your readers. . .• Run a contest for the "oldest drawer or trunk liner" in the community. The winner must bring the paper to your office to claim the prize.• Run a trivia contest about your paper or community and give away prizes to the winners.• Print a photo layout of community sites that have since changed. Let the readers guess the sites and award prizes to... + Read MoreJanuary 2008
CPF's Annual Conference Returns to Orlando
The Community Papers of Florida (CPF) will return to the Renaissance Orlando (Airport) Hotel for its scheduled conference May 2-3, 2008.This will be the seventh year that CPF has used this location. Great rates, outstanding service and food, and a great central Florida location have made the Renaissance a popular choice in the past. This year CPF members will be treated to a newly-remodeled... + Read MoreThe Corcoran Report: Legislative Session Wrap-Up
The 2007 Legislative Session wrapped up on Friday, May 4th. State lawmakers were successful in conducting an efficient session which produced a lean state budget for the coming year, and legislation which moves Florida’s Presidential Preference Primary to the last Tuesday in January of a presidential election year. Also, legislators passed a bill allowing Citizens Insurance to be more... + Read MoreA New Team: Google and PennySaverUSA
PennySaverUSA.com, the Web site of the shopper publications of Harte-Hanks, Inc., has announced it is working with Google to provide coupons and other local business data collected by Harte-Hanks-owned shopper publications, The PennySaver and The Flyer, and from affiliate publishers of PennySaverUSA.com. These local business listings and offers will appear on Google Maps search results when a... + Read More2x2 Display Fill Ad Program Introduced
You Asked For It! At the annual conference in St. Pete Beach, the telemarketing reps asked for it - and now you have it.The board of directors has established a 2x2 display program for the reps that sell the Community Papers of Florida (CPF) classified network."Many times we have had that request from our clients," said Pat Snyder, telemarketing manager for Hometown News.Several of the... + Read MoreTanya Rey Wins 2007 Scholarship
Tanya Michelle Rey, 26, daughter of CPF director Justo Rey of Forum Publishing Group, was the winner of the 2007 CPF scholarship.A Cum Laude graduate of Cooper City High School in Broward County, Tanya received her Bachelors Degree in Psychology from Florida International University. She is currently pursuing her Masters Degree in Creative Writing at New York University.Tanya is employed with the... + Read MoreNews Archive
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