December 2017

The President's Message: Looking Ahead to 2018

During the "State of the Association" address at the recent conference in Stuart, I noted that network classified revenue for the association has continued to take a dramatic fall this year.For years the CPF classified network supplied the funding the association needs in order to provide numerous benefits to its members. Now we have fallen on hard times.Not only has revenue continued... + Read More

PaperChain Update: Free Community Paper Industry Branding

Promoting and branding our free community papers is near and dear to all whose livelihood is based in this industry. While some of us have been at this for years, our industry is still very much in its infancy.Unlike no other time in our history has the opportunity to assert our brand been as promising as it is today with daily newspapers experiencing dramatic losses in paid circulation and... + Read More

PaperChain Link & Learn: Taking the Pulse of Your Market

Over the years, I've seen a lot of sales trainers give classes. One of the best trainers I've encountered is Joe Bonura. Joe has a way of expressing complex and important ideas using simple, easily understood words. I once heard Joe say, "You can sell the hard way, or you can sell the easy way!" The "hard" way is to keep presenting ideas and products in the hope that... + Read More

Postal Pieces: PRC 10-Year Rate Review

What Does it Mean for Mailers? On December 1, 2017 Robert Taub, Chairman of the Postal Regulatory Commission (PRC) held a press conference to announce the long awaited decision of the PRC in its ten-year rate review of the rate-making system that has been in place under the Postal Accountability and Enhancement Act (PAEA) since 2006. Although the Commission declined to eliminate the CPI... + Read More

The "News Guru" Speaks: Teaching an Old(ish) Dog

I remember the first time I spoke in Chattanooga, Tennessee. It was 1994 and I had just developed a new way to create and transmit newspaper ads.Preparing to speak from the stage at the Chattanooga Choo-Choo Hotel, I looked over the audience of 150 or so publishers before hearing a voice from the front row. It was Joe Stagner. We became quick friends.Joe's health took a bit of a turn for the... + Read More

Sales Training: A few words about buying signals

In my senior year of high school, I met the new girl in town on the first day of school. Louisville, Kentucky seemed like a world away from Greensboro, North Carolina, where I had spent all of my life to that point. And I was intrigued by the girl whose family had just moved from that exotic place. We chatted several times between classes. Although her favorite topic was her boyfriend in... + Read More
November 2017

The Laker / Lutz News Honored With "Best of Show" Award

The Flyer, without editorial and photo content, picked up the lion's share of the awards in the annual "Awards for Excellence" competition held recently at the Community Papers of Florida (CPF) annual conference in Hutchinson Island.The Flyer picked up 20 awards, including seven first place honors.The Flyer barely beat out Hometown News which received 19 awards, also including seven... + Read More

In Memoriam: Remembering Our Friend and Associate, Tom Adams

Tommy "Tom" Roger Adams passed away on October 21 at the hospital in Boca Raton, Florida. A native of Kentucky, he was born on February 29, 1948.A resident of Boynton Beach, Adams is a former member of the Community Papers of Florida (CPF) board of directors.He recently served as director of sales of the Forum Publishing Group in Southeast Florida. In his last position he was... + Read More
October 2017

The President's Message: You Missed a Great Conference in 2017!

Rack up another successful conference for the Community Papers of Florida (CPF).What made this conference great was the overall participation of the attendees in the training sessions. Publishers, managers and sales reps stepped up to the table and shared their knowledge, which was helpful for those attending.Former CPF consultant Peter Lamb returned to moderate several well-received sessions.... + Read More

2017 State of the Association

For years, the Community Papers of Florida's flush finances were the result of its booming classified network. However, this revenue has decreased dramatically each year since 2009.Prior to 2009, the association was on a roll with income as high as $29,000 per week. Now we are down to less than $2,000 and only a few of our members continue to sell classified ads. On top of the list of... + Read More

PaperChain Update: The Fine Art of Putting On a "Dog and Pony" Show

Like many people in our industry, I loved the HBO series, "Mad Men." Though selling advertising for a community paper and a shopper in Pittsburgh was not quite as glamorous as being a high level agency executive in 1960's Manhattan, I loved watching Don Draper use his creativity and communication skills to win clients for his firm. In my favorite episode, Don and his team pitched... + Read More

The "News Guru" Speaks: Keeping Up With Styles

At the 21st session of the Newspaper Institute last week, Ed Henninger and I did something we've never done before. We taught a class together. It must have been a good idea because it was the most attended of the 26 classes offered.Titled, "What You Need to Know About Paragraph Styles," we took the group through a very fast paced 90-minute session, covering everything from simple... + Read More

Postal Pieces: 2018 Price Changes Announced

No Promotions for NowOn October 6, 2017, the Postal Service filed its Notice of Postal Rate Adjustments for Market Dominant and Competitive Products, to be effective January 21, 2018. As previously explained to mailers and industry stakeholders in earlier meetings and announcements, the annual promotions that the Postal Service has included with price changes were not included in the price... + Read More

Sales Training: Tailored for Selling

Have you fallen into an order-taking rut? Are you passively relying on your accounts to tell you what and when to advertise? Are you following their creative directions like a police artist ("Make the hair longer, make the ears bigger.")? Are you keeping up with events in their industries? Do you know which products are selling? Do you know what offers have worked in the past? What... + Read More

The President's Message: October 2017

Conference is 10 Days Away!As you know, the annual Community Papers of Florida (CPF) conference scheduled for September 15-16 at the Hutchinson Island Marriott Beach Resort & Marina near Stuart was interrupted by Hurricane Irma.Times have been difficult for many of us in Florida for the past few weeks. I hope that you are all safe and sound and ready to set your sights on conference, which is... + Read More

Meet the 2017 Conference Speakers

The Open Mike Publishers session will kick off the CPF conference at 2:00 p.m. Friday, moderated by CPF board member Justo Rey. This is your opportunity to share ideas while learning how to add to your bottom line. Everyone attending can participate and share their knowledge with fellow publishers who have taken the time to travel to Stuart.Rey is the president and CEO of The Flyer in Florida. He... + Read More

The "News Guru" Speaks: Selling Newspapers

"We need to find ways to give our staff the tools they need to get the job done. Training is necessary if we are going to have successful ad reps, editors and writers."While attending the Tennessee Press Association Convention recently, Jack Fishman, Morristown, said those words to me as we sat at the corner of a long table, waiting for a board meeting to begin.I'm pretty sure he... + Read More

PaperChain: Framing Your Sales Message

The writer and diarist, Anais Nin, was a keen observer of human behavior. Her understanding of how we interact with one another led her to write, "We do not see the world as it is, we see the world as we are." In recent years, psychological research has determined the accuracy of her observation.Psychologists and communication experts have dubbed this phenomenon, "framing." As... + Read More

Sales Training: Selling on a Scale from 1 to 10

Michael was talking to me about one of his favorite sales techniques. "Even though I've been selling ads for a lot of years," he said, "there's always something new to learn. A friend in the furniture industry shared a great idea on how to ask questions to get the right kind of information. I don't know if this technique was developed specifically for the furniture... + Read More
September 2017

2017 Conference: Second Attempt!

If you haven't already registered for CPF's rescheduled annual conference October 20-21, you'll want to do so right away. Some folks had to cancel due to the Hurricane Irma-forced postponment, so we have a room or two available. Just click on the link below to download a registration form, complete it and fax it back now! (Yeah, we know. We'd rather register online too, but our... + Read More
May 2017

The Awards for Excellence competition enters the Digital Age!

You've been requesting it for years, and it's finally happened: CPF's annual "Awards for Excellence" competition has gone digital!Yes, you read that right. No more paper entries! No more poster boards and glue sticks! No more overnight fees!The competition is now open to start uploading your entries. There is a $50 entry fee, and a $1 fee for each uploaded graphic file.An... + Read More

It's not too early to start planning for Free Paper Month!

What are YOU going to do to celebrate Free Paper Month in July?It's not too early to start planning activities that will both involve and inform your readers. While those of us in the Free Paper Industry recognize the valuable service free papers offer to our advertisers and readers, the only way to ensure that they recognize our value is to toot our own horn. Some great ideas to start... + Read More

The President's Message: May 2017

We are looking ahead to the annual Community Papers of Florida (CPF) conference scheduled September 15-16 at the Hutchinson Island Marriott Resort & Marina near Stuart.The conference committee is working on the agenda, but we can tell you the goal is to make it worthwhile for you and your team members to attend.The conference focus is going to be classified sales. If we listen to some of the... + Read More

CPF Members Win Big at AFCP Conference!

Tower Publications in Gainesville picked up the most awards in the annual Association of Free Community Papers (AFCP) "Best of the Best" awards competition at the recent conference in Louisville, Kentucky.Tower picked up a total of 18 awards in the national competition, including seven first place honors.Hometown News brought home six awards; the Florida Mariner picked up four awards,... + Read More

Seeking Nominations for the Beckerman Award

Milton and Bernice Beckerman, CPF associate members for more than 25 years, were newspaper brokers with big hearts. In 1993 they placed $15,000 in a fund with the intent that a CPF publisher (or a member of his or her staff) be recognized annually for oustanding community service. The CPF Board of Directors is delighted to bring back this prestigious award.If you have been involved in sponsoring... + Read More

PaperChain Update: Selling Against Marriage Mail

Recently, I had a call from a publisher asking for my thoughts on selling against a "Marriage Mail" competitor. These mailing companies provide advertisers with a low-cost alternative to doing their own mailings.Marriage mail is very popular with both national and local advertisers. These companies are a serious competitor for free and community papers. As the national advertisers cut... + Read More

The News Guru Speaks: Kevin takes a look at favorite apps for journalists.

In April, I was asked to speak on the topic, "New Tools for Newspapers" at an industry-related conference in Des Moines, Iowa. Taking the easy way out, I quickly went online and asked newspaper professionals to share their favorite apps, programs and devices.I quickly learned editors, designers, photographers, ad reps and other folks at newspapers have definite favorites to help with... + Read More

Postal Pieces: Ask PRC to Keep the Cap

The Postal Regulatory Commission (PRC) is conducting a ten year review of the rate setting process established by the Postal Accountability and Enhancement Act (PAEA). On March 20, 2017, comments from all interested parties were due. The Saturation Mailers Coalition, the Small Business Legislative Council, and AFCP, IFPA, MFCP, SAPA, MACPA, CPNE, and the state associations for Florida, New York,... + Read More

Sales Training: Transactional vs. Relational Sales

I was talking to Nick, a long-time ad manager, about the nature of selling. "I agree with the theory that there are two types, transactional and relational," he said. "As consumers, we have become increasingly transactional. We go to the store, pick out a product, take it to the register, pay for it and take it home - even if the clerk at the register doesn't bother to say... + Read More
February 2017

It's Time for a Change!

After three years in Orlando, the Community Papers of Florida (CPF) is returning to a beach location for its 2017 annual conference.The association is returning to a site where several previous CPF conferences were held - the Marriott Hutchinson Island Resort and Marina.This resort features a 24-hour fitness center, three heated swimming pools, two outdoor whirlpools, and there is an on-site... + Read More

The President's Message: February 2017

What are the plans for the 2017 Community Papers of Florida (CPF) annual conference?In short, we are returning to a familiar location where we will enjoy some great food and beverages, have another great program for training, embrace the opportunity to rub elbows with peers in the free paper business, thrill at the chance to win some money, and take home some awards in the annual "Awards for... + Read More

Rick Robinson Named GM of Forum Publishing Group

Richard "Rick" Robinson has been named the general manager of the Forum Publishing Group (FPG) and the west office director of sales in Southeast Florida.In his new role, Rick will oversee the sales and operations of FPG and the west office local retail sales.Robinson, a 23-year veteran in advertising sales and business development, comes to the Sun Sentinel Media Group from... + Read More

PaperChain Link & Learn: Handling Objections

Part One: "An Ounce of Prevention"One of the biggest challenges in writing a monthly column like this for more than a decade is coming up with fresh subjects to cover. Therefore, when I am doing a conference or doing consulting work, I always ask salespeople what they want me to cover. Invariably, the first thing I hear is, "Objections, we need help handling... + Read More

Kevin Slimp, The News Guru: What I Learned in Ohio

Convention season is an interesting time in the life of a speaker. Most years, I'll travel directly from one convention to the next between late January and June. Some years, the travel doesn't slow until July or August.I've purposely cut my travel this year, to make time for a couple of new projects I've begun. That's a primary reason I'm enjoying convention appearances... + Read More

Sales Training: 9 Ways to Use Numbers in Headlines

Whether on a printed page, monitor or mobile device, the headline is the most important part of an ad. It tells the reader what the ad is about. With the blink of an eye, he or she decides whether it's worth the effort to keep reading.Numbers can help you create compelling headlines, as long as they are specific and relevant. Here are a few examples. Note that these numbers as expressed as... + Read More
October 2016

The President's Message: Autumn 2016

What can you say?If you attended the conference in Orlando, you know that the facility was outstanding, the training sessions were informative, the entertainment was toe-tapping, and we met with a great bunch of vendors who were a big part of the conference. A lot of congratulations are in order for those who are responsible for hammering out the details of the annual conference in Orlando.The... + Read More

2016-2018 Slate of Officers & Directors Confirmed

Farris Robinson was confirmed as president of the Community Papers of Florida (CPF) by the general membership at the recent business meeting in Orlando.Robinson is the president of Hometown News, which publishes 15 publications on the East Coast of Florida from Daytona Beach to Stuart. The company distributes close to 200,000 homes weekly.He started his publishing career with the Daytona News... + Read More

The State of the Association – 2016

Outgoing President Wendy Murray delivered the State of the Association address to the Community Papers of Florida (CPF) general membership at the recent conference in Orlando.Murray said, "Since 2009, the financial state of the association has not been good. Each year the classified network revenue continues to go south."The board of directors has tried numerous changes, including... + Read More

Justo Rey Honored With Presidential Award

Justo Rey was named the recipient of the Community Papers of Florida (CPF) Presidential Award at the recent conference in Orlando.Rey is the president of The Flyer and current CPF treasurer.In making the presentation, President Wendy Murray said, "As I conclude my term as president of the Community Papers of Florida, I am honored to be able to name a recipient of this association to receive... + Read More

Beckerman Award Goes to Sally Yoder

Sally Yoder of The Island Reporter was named the recipient of the Milton and Bernice Beckerman Award at the recent conference in Orlando.In making the presentation, CPF President Wendy Murray said, "We are honored to present the annual Milton and Bernice Beckerman Award to an individual who has devoted years of service to her community and to the free paper industry."The award was... + Read More

2016 Awards for Excellence Winners

The Observer News was the big winner in the annual Community Papers of Florida (CPF) "Awards for Excellence" editorial and graphic awards competition presented at the recent annual conference in Orlando.The weekly newspaper group headquartered in Ruskin picked up 27 awards including six first place trophies, one of which was a Judge's Choice Award.Breeze Newspapers in the Fort Myers... + Read More

PaperChain Update: Leaders Are Readers!

Recently I was invited to speak at the Wisconsin Newspaper Association.The event was held at a nature center in the Badger State's beautiful north woods. Theoretically I was there to impart my knowledge of advertising to the group; but, as always, I felt that I was the person who was doing most of the learning. The motivational speaker Charlie "Tremendous" Jones likes to say,... + Read More

The Most Popular Newspaper Training Topics in 2016

It's that time of year again. Depending on when you are reading this, I am either racing against time to prepare for the 20th session of the Newspaper Institute (newspaperinstitute.com), or I am catching my breath after its completion. The Institute takes place at The University of Tennessee and our attendees come from Arizona and Idaho to Florida and New York. In the past, we've had... + Read More

The Challenge of Client Engagement

These days, there's a lot of talk about employee engagement. According to Gallup research, approximately 30 percent of employees in the US and Canada are fully engaged in their jobs; their organizations have won their heads and their hearts, and they are passionate about their work. On the other hand, roughly 50 percent of employees are not engaged; they are essentially going through the... + Read More
September 2016

CPF's Office Has Moved!

The week of August 29th was a busy one for CPF as we moved our office into new digs. We had some technical issues with transferring phone lines and voicemail (we couldn't bring our old phone number with us), but everything's finally working just right. You can reach us at our new phone number: 352-237-3409.Our mailing address and email addresses remain the same.
June 2016

We're Gearing Up for Conference! Are You Registered Yet?

The Community Papers of Florida (CPF) is gearing up for its annual conference scheduled September 28-October 1 at the Caribe Royale Resort in Orlando.As the association did several years ago, we are again teaming up with the Independent Free Papers of America (IFPA) and the Southeastern Advertising Publishers Association (SAPA) for a joint conference so that we can bring you a more robust... + Read More

The President's Message: It's Time to Add *Conference* to Your Calendar!

Conference time is just around the corner and it's time to place September 28-October 1 on your agenda.Discover the Treasurers of More Sales and meet new friends by attending the annual joint CPF, SAPA and IFPA conference scheduled at the Caribe Royale Resort in Orlando.The conference committee members have placed "Leadership Skills" at the top of the list. When it comes to... + Read More

Announcements: The Latest News You Need to Know

AFCP Awards to CPF MembersTower Publications in Gainesville, Fla., was the overall winner in the annual Association of Free Community Papers (AFCP) "Best of the Best" awards competition presented at the recent annual conference in San Diego, Calif.Tower Publications picked up 22 awards including nine first place trophies. Tower was also the Best of Show winner for the most overall... + Read More

Awards for Excellence Entries Due August 3rd!

It's that time again - time to search through your archives and pull out your best work. Show us your hard-hitting editorials, and your eye-catching ads. Brag about what your paper did to serve your community, or what wonderful testimonial letters you've received from your advertisers. But plan to do it soon! Contest entries must be received by the CPF office no later than August 3rd!A... + Read More

Collect the Clues for a Chance to Win an iPad!

Play our eight-week email Scavenger Hunt game, answer the clues on your postcard (if you didn't receive one in the snail mail, a copy is attached below), and bring the completed postcard to conference for a chance to win an iPad!The first email that went out last week was:Attending the joint IFPA/SAPA/CPF Conference in Orlando, FL September 29 - October 1, 2016 you can expect to arrive back... + Read More

Celebrate Free Community Paper Month in July!

Free Paper Industry insiders know and recognize the valuable service community papers provide to readers and advertisers, but all too often in the hustle and bustle of today's fast-paced world we become so wrapped up in publishing that those important facts get overlooked.For the benefit of publishers of this valuable service, and for future generations of community paper publishers who will... + Read More

PaperChain Update: Finding the Right People for the Job

One of my favorite things about attending the annual AFCP conferences is the opportunity to see and meet the "Rising Stars." The Rising Stars are a group of young people from all the professional disciplines (sales, journalism, graphics etc.) in our industry. These people are the best of the best, nominated by their publishers for their skill, dedication and demonstrated leadership... + Read More

Newspaper Growth Finally Gets Noticed

What took them so long?A few months back, I had breakfast with the publisher of a very successful community newspaper in Minnesota. As we walked around the restaurant, I was introduced to local residents enjoying their muffins and eggs. At one table, a customer asked what I was doing in their city.When I explained I was working with the local newspaper, a gentleman spoke up. "Whatever you... + Read More

Postal Pieces: 2017 Proposed Promotions

The USPS has filed with the PRC its official request to get approval for 2017 promotions. Three of the promotions for Standard Mail largely follow the parameters of prior promotions and it is anticipated that they will be approved. This early filing was done by the USPS to respond to industry comments that development of promotion technology where applicable, and sale and communication about the... + Read More

Sales Training: An Advertising Lesson in Tombstone, Arizona

One of the most memorable ads I've seen was a billboard on Highway 80 north of Tombstone.I was in southern Arizona on business and had some free time to make a side trip to the town where the Earp brothers and Doc Holliday had their famous gunfight in 1881 with the group known as the "Cowboys" at the OK Corral. The billboard promoted the Tombstone Motel with the simple line,... + Read More
March 2016

Plan Now to Attend the CPF / SAPA / IFPA Joint Conference

The Community Papers of Florida (CPF) will return to the Caribe Royale Resort in Orlando for its 2016 conference scheduled September 29 through October 1.This year CPF will join the Independent Free Papers of America (IFPA) and the Southeastern Advertising Publishers Association (SAPA) for a huge conference. By joining together the associations can split the bill for speakers and the other... + Read More

The President's Message: Discover the Treasures of More Sales and New Friends!

Discover the Treasures of More Sales and New Friends by attending the joint CPF, SAPA and IFPA annual conference scheduled for September 28-October 1 at the Caribe Royale Resort in Orlando.If you attend you will improve your leadership skills, get ideas on social media marketing, and have the opportunity to be part of a publishers mini summit. You can attend a session on how to print money, learn... + Read More

Nominating Committee Recommendations

The Community Papers of Florida (CPF) Nominating Committee has recommended that Farris Robinson serve as president during the next two-year term.The CPF general membership must approve the recommendations at the General Business Meeting that will be held at the conference.Farris is the president of Hometown News, which publishes 15 publications on the East Coast of Florida from Daytona Beach to... + Read More

Trop Rock Junkies Return to Orlando!

The Trop Rock Junkies will again entertain conference attendees in Orlando. In 2014, when CPF, SAPA & IFPA last met for a joint conference, this band was an overwhelming hit.The band was formed several years ago by a former vendor of the associations, Steve Tolliver. He left his position with Newspaper Printing Company to follow his lifelong dream. He created Trop Rock Junkies and writes all... + Read More

Seeking Nominations for the Beckerman Award!

Milton and Bernice Beckerman, CPF associate members for more than 25 years, were newspaper brokers with big hearts. In 1993 they placed $15,000 in a fund with the intent that a CPF publisher (or a member of his or her staff) be recognized annually for oustanding community service. The CPF Board of Directors is delighted to bring back this prestigious award.If you have been involved in sponsoring... + Read More

PaperChain Update: Confronting Challenges When Reducting Circulation

While researching a subject for this month's Link and Learn, I received an e-mail from my good friend and Leadership Institute colleague, Tom Cuskey. Tom, who works for the Free Community Papers of New York, passed along the following question from a sales manager at one of the FCPNY member's papers: "To cut costs, our publisher has been forced to reduce our circulation in areas... + Read More

Postal Pieces: Rates to Rollback on April 10, 2016

The USPS has filed the notice it is required to file by the Postal Regulatory Commission (PRC) decision in the exigency case to announce that postal rates will "rollback" on April 10, 2016. Previous to this official filing, the USPS had released detailed rate information to all mailers about the "rollback rates" that will go into effect when the USPS has recovered all of the... + Read More

Sales Training: Strange Things I've Heard Around Ad Departments

In my years around newspapers, here are a few statements that made me say, "Huh?" 1. "Let's run the ad one time to see what happens." People who run an ad one time would get just as much for their investment by throwing it down a storm drain. This advertiser didn't realize - perhaps because no one had told her - the power of reach and frequency. How many people do you... + Read More
December 2015

Welcome, Highlands Sun!

A hearty "welcome" shout out goes to CPF's newest member, the Highlands Sun in Sebring! This 12,500-circulation weekly community newspaper covers the cities of Avon Park, Sebring and Lake Placid in Highlands County. We're happy to have you as a CPF member!

The President's Message: Winter 2015

The Community Publishers of Florida (CPF) has set its sights on another huge conference in the New Year.As we did several years ago, we will once again join with the Independent Free Papers of America (IFPA) and the Southeastern Advertising Publishers Association (SAPA) for our annual conference September 28 to October 1 in Orlando.And as we have the past several years, we will return to the... + Read More

2016 Joint Conference: CPF, SAPA & IFPA at the Caribe Royale!

The Community Papers of Florida is returning to the Caribe Royale Resort in Orlando for another joint conference with IFPA and SAPA in 2016.The resort offers transportation to nearby Disney World, top recreation facilities and great meeting rooms. In the past it has provided good service and food as well as suites for each member who attended. Dining options include a restaurant, a coffee... + Read More

Changes to the Classified Network for 2016!

The board of directors authorized some changes to the CPF Classified Network that will give the reps some options.The selling reps have the option of maintaining the present promotion of selling three weeks for $395 each and giving the client the fourth week free. The four-week effective net rate is $296.25 per week. (with $197.50/week due to CPF).The new options available to reps include:•... + Read More

PaperChain Update: Overcoming the Toughest Objections

The Man of La Mancha is one of my favorite plays. I think Don Quixote is a good role model for sales people. He ignores everyone who tells him he is crazy, he goes out alone to do battle against great odds, and he never gives up hope. While we may not have to joust with spinning windmills or scuffle with bands of ruffians, the "dragons" we have to slay come in the form of customer... + Read More

The News Guru Speaks: I Visited a Lot of Successful Papers

Who gets it right? In 2015, I visited a lot of Successful Papers.I've been training and advising newspapers for 21 years, every since Larry Smith asked me to come look over his operation in LaFollette, Tennessee back in 1994. I worked with more than 100 papers in my travels this year, not counting the thousands of papers that attended conferences and training events I led. That's a lot of... + Read More

Sales Training: Getting Traction

Traction is a key element in any business. Even the business of football. Many fans remember when the Green Bay Packers hosted the Dallas Cowboys in the 1967 NFL Championship game. The winner would go on to play the AFL's Oakland Raiders in the second Super Bowl. This was the famous "ice bowl," in which the temperature was minus 13 degrees Fahrenheit (minus 25 Celsius) at kickoff.... + Read More

Postal Pieces: Papers Partner with USPS

When Dan Alexander, publisher and owner of Denton Publications, Inc., and the publisher of Sun Community News and Printing, got up early to attend a postal roundtable at the AFCP annual conference in 2015, he was looking for the latest information on postal service rates, service changes, and promotions. He is always on the lookout for ideas that can help his paper, his customers, and... + Read More
September 2015

Charlie Delatorre Honored With Presidential Award

Charlie Delatorre was named the recipient of the CPF Presidential Award at the recent conference in Orlando.The current CPF president has the opportunity to name a member who has volunteered his time for the good of this association.In making the presentation, CPF President Wendy Murray said, "The recipient of this award today not only has volunteered his time to serve as president, vice... + Read More

Heizer Media Group Wins Beckerman Award

The Boca Raton Tribune and Publisher Doug Heizer were recipients of the CPF Milton & Bernice Beckerman Award.The presentation was made by CPF President Wendy Murray at the association's annual conference held recently in Orlando.The award is presented to a member paper for community service that benefited a community charity, a fund raising event for a charity, or an employee who provided... + Read More

Tom Germond Wins Beckerman Award

Tom Germond was also named a recipient of the CPF Milton & Bernice Beckerman award.The editor of Tampa Bay Newspapers received the award at the CPF annual conference in Orlando.In making the presentation, CPF President Wendy Murray said, "For the individual we are going to honor, think about this: 88 gallons of blood plus hundreds of platelets."Since 1983 this employee of the Tampa... + Read More

2015 "Awards for Excellence" Winners

The Observer News publications in the Ruskin area took home the most editorial and graphic awards in the Community Publishers of Florida (CPF) "Awards for Excellence" contest.The awards were presented at the awards banquet at the Caribe Royale Resort in Orlando during the annual CPF conference.The Best of Show award went to the Tampa Bay Newspapers for its "Pub Crawl" section.... + Read More

The President's Message: A Quick Conference Recap

If you attended the annual Community Papers of Florida (CPF) conference in Florida, we are sure that you took home some ideas to help add to the bottom line of your papers.We thank you for taking the time to attend and for sharing your knowledge with your peers.You will note that in the opening paragraph, I referred to the Community Papers of Florida. At the conference the general membership... + Read More

CPF Has a New Name!

The general membership of the Community Papers of Florida (CPF) approved the recommendation of the Board of Directors to change the name of the association. The name of the association has been changed to: the Community Publishers of Florida (CPF).The board opted for the change due to declining circulation and revenue over the past six years. During this period, the CPF circulation has dropped... + Read More

2014 CVC Audit of CPF Publications is Revealing

The 2014 Circulation Verification Council (CVC) audits of the Community Papers of Florida (CPF) reveals that the circulation of the association continues to fall.The average net circulation of print editions is 4,033,922.Direct mail accounts for the lion's share of distribution. Direct mailed numbers are 2,370,424. Carrier delivery numbers are 771,258. Bulk delivery is 566,962.On a positive... + Read More

Motivating and Compensating Your Sales Team

Some years ago, I had a sales person who simply quit selling. After years of being one of the leaders in my sales group, she suddenly fell to the bottom of the ranking. She still came to work every day and she seemed to be working, but she made fewer and fewer calls and no longer tried to respond to customer objections. I sat down with her to talk about what was wrong. We talked for a while and... + Read More

Newspaper Pet Peeves

Readers Weigh in on What Ticks Them OffWhile preparing to lead a webinar for a newspaper association up north last week, I took a survey of newspaper subscribers and nonsubscribers to find out what their biggest pet peeves are about newspapers. After looking over the results, I realized that most of the information is just as valid for free papers as it is for our paid brethren.So last week, just... + Read More

Postal Pieces: Service Performance, Household Diary, Value of the Mail, Promotion Reviews

In August, the USPS held one of its quarterly Mailers Technical Advisory Council (MTAC) meetings with the mailing industry and posted a number of reports of interest to mailers and free papers that use the Postal Service for distribution. This column is a summary of some of the news of interest, MTAC announcements, and postings in the last month.SERVICE PERFORMANCE REPORTOne of the regulatory... + Read More

Sales Training: You're Replacing Someone. Now What?

I was talking to Angela about her early days at her newspaper. "When I moved into this sales job, a lot of clients asked about the person I replaced. Most of them asked innocent questions about how that person was doing. But some of them were nosy and persistent. I figured the best strategy was to stay upbeat." It's a big challenge to step into a new position, whether it's a... + Read More

Your Last Minute Conference Questions Answered!

Conference is just a week away! Sure, you have questions so you've come to the right place for answers.Where are we staying?We are once again at the welcoming Caribe Royale All-Suite Resort and Convention Center located at 8101 World Center Drive in Orlando. Click here for directions to the hotel.What are we doing?There will be plenty of training, opportunities to win cash and prizes, and... + Read More
July 2015

July Conference Update!

The 2015 CPF Conference Agenda is Set!If you haven't already done so, it's time to mark your calendar for September 18-19. We will once again meet at the familiar and welcoming Caribe Royale Resort in Orlando for networking, learning and fun. Click on the "Conference Update" file below for an updated Agenda. It's Time to Register!Take a moment to register for conference now... + Read More
June 2015

We are gearing up for Conference!

The Community Papers of Florida (CPF) annual conference is scheduled for September 18-19, 2015 at the Caribe Royale Resort in Orlando.The highlight of the conference will be the annual "Awards for Excellence" awards luncheon, which will take place at noon on Saturday.What does that mean? It means that it's that time again! Time to search through your archives and pull out your best... + Read More

The President's Message: It's time to get excited about our annual CPF conference!

The annual Community Papers of Florida (CPF) conference is fast approaching and it's time for members to register for the September 18-19 event at the Caribe Royale Resort in Orlando.What can you expect?You will have the opportunity to rub elbows with peers in the association; be exposed to training programs that will help your sales; win some awards during the Awards for Excellence... + Read More

Awards for Excellence: It's Time to Gather Your Entries!

Contest RulesEligibility: All entries must have been conceived, written and designed by staff members. Entries must be produced solely by bona fide employees of a CPF member publication, and all entries are subject to verification. Ready-Made Ads: The Awards for Excellence is a contest to recognize the creativity of employees of CPF member publications. The creative element should be stressed,... + Read More

Conference Update: Seeking Nominations for the Beckerman Award!

Milton and Bernice Beckerman, CPF associate members for more than 25 years, were newspaper brokers with big hearts.In 1993 they placed $15,000 in a fund with the intent that a CPF publisher (or a member of his or her staff) be recognized annually for oustanding community service. The CPF Board of Directors is delighted to bring back this prestigious award.If you have been involved in sponsoring a... + Read More

Conference Update: Meet the 2015 Speakers

Dan Autrey will open the Community Papers of Florida (CPF) conference on Friday by moderating the popular Publishers & Senior Management Roundtable.Autrey is the president of Tampa Bay Newspapers. Prior to that he was the publisher of the Osceola News Gazette, the Osceola Shopper and the South Orange Shopping News in Kissimmee.Autrey has served on the CPF board of directors and is a past... + Read More

Five Steps to Creativity

Two of my passions in life are my love of books and my love of advertising. Many years ago, when I got into the industry, I combined these two interests and started collecting old advertising books. Surprisingly, though some of the books in my collection date back to the 1920's, much of the information is still relevant and useful. The technology changes (I have some books that talk about... + Read More

Selling Ads in a World of Bright Shiny Objects

Meet Erica, a veteran of many years of sales presentations. "There's a lot of talk these days about people who are drawn to Bright Shiny Objects," she told me. "In most cases, that's a reference to consumers rushing to purchase the newest technical gadget, even if their older version works just fine. But in reality, Bright Shiny Objects can refer to anything new and... + Read More
March 2015

FCPAN Dissolved

The Board of Directors of the Free Community Paper Advertising Network (FCPAN) voted at their January meeting to dissolve the corporation.The network was established as a "For Profit" corporation to allow outside sales reps for the Community Papers of Florida (CPF) to sell display ads or inserts into other member publications.The association had some early success selling advertising... + Read More

The President's Message: Spring 2015

Tidbits on the Upcoming ConferenceThe conference committee has been busy planning the annual Community Papers of Florida (CPF) conference scheduled at the Caribe Royale Resort in Orlando September 18-19.In the planning stages are roundtable, panel and group discussions that will involve attendees. In following the suggestions made in a recent member survey, The Leadership Institute (TLI) will be... + Read More

Farris Robinson Appointed to AFCP Board of Directors

Farris Robinson has been appointed by the Community Papers of Florida (CPF) to fill a seat on the Association of Free Community Papers (AFCP) Board of Directors.Robinson is a current member of the CPF Board of Directors and the president of Hometown News, which publishes 15 publications on the East Coast of Florida from Daytona Beach to the Treasure Coast. The company distributes its 15 community... + Read More

Third Time's the Charm: We're Back to the Caribe!

The Community Papers of Florida (CPF) board of directors has agreed to return to the Caribe Royale Resort in Orlando for the 2015 conference.The resort offers transportation to nearby Disney World, top recreation facilities and great meeting rooms. In the past it has provided good service and food as well as suites for each member who attended. Dining options include a restaurant, a coffee... + Read More

Ask and Ye Shall Receive ... the Sale!

There are a number of things that set exceptional sales people apart from their less successful peers. Generally they have a stronger work ethic, they take full responsibility for their own success or failure and they are constantly trying to improve their personal selling skills. Top sales performers also ask a lot of questions. They are very inquisitive and are always absorbing and analyzing... + Read More

The 3-Minute Idea Fair is Back

Come prepared to share an idea that you have tried and successfully implemented, one that you feel the conference attendees can take home with them and enjoy the same success with it as you have had.For instance, bring ideas for:• Special Sections• Community Awareness• Self-Promotions• Making Money• Specialty Products• Saving Money• Directories• Progress... + Read More

CVC: Easy Ways to Become "The Path of Least Resistance" for Media Buyers

Your publication does not need to have a large promotion budget to impress media buyers. By making these easy changes you can ensure your publication will stand out from the crowd.Does your media kit and rate card contain the information national media buyers really want?To help you answer this question, CVC's Board of Advisors, made up of regional and national advertisers, reviewed media... + Read More

Postal Pieces: USPS Files for Rate Changes

On January 15, 2015, the Postal Service announced, and sent to the Postal Regulatory Commission (PRC) for review, a price change filing for a CPI increase in its market dominant products. In a filing that exceeded 350 pages, the Postal Service included tables showing the rates that would go into effect on April 26, 2015, combining a CPI rate cap increase averaging 1.966% on top of the existing... + Read More

By the Numbers: How are newspapers doing right now?

In some parts of the world, people can tell spring is near by the longer days and signs of life. In my world, you can tell by the trips through airports and hours spent preparing and giving speeches.There's no doubt that it is convention season. The crowds have been large and enthusiastic. In just a few weeks I've been from Nashville, Tennessee to Bloomington, Minnesota and Columbus, Ohio... + Read More

Sales Training: A Simple Formula for (sales) meetings

Sherry works in the production department of a large paper. She told me about the special formula they frequently use in meetings that are intended to evaluate procedures. The meetings are based on three simple questions: (1) What should we start doing? (2) What should we stop doing? And (3) What should we continue? "I don't know the origin of the formula," Sherry said,... + Read More
December 2014

The President's Message: December 2014

Changes at CPFAs we end the year and look forward to 2015, a special thanks is in order for the Community Papers of Florida (CPF) board of directors who have spent considerable time on next year's budget.Gone are the days in which the association had an abundance of funds to spend on member benefits and conferences.But if you go back 20 years, CPF had limited funds for all of its activities... + Read More

Meet Farris Robinson

CPF's Newest Board MemberFarris Robinson has been appointed to the Community Papers of Florida (CPF) Board of Directors.He will replace Jim Kendall, who has left the free paper industry.Farris is the president of Hometown News, which publishes 15 publications on the East Coast of Florida from Daytona Beach to the Treasure Coast. The company distributes its 15 community newspapers to 200,000... + Read More

Four Great Sales Questions

As the old saying goes, "Knowledge is power." In a sales context, the more you know about your prospects, the better you will be able to tailor your product - in this case, advertising - to their needs. The best way to get information is to ask the right questions. Open-ended questions (which invite longer responses) are better than closed-ended questions (which invite yes/no or short... + Read More
October 2014

The President's Message: October 2014

A special thanks goes out to the persons responsible for planning a great conference in Orlando.For those who were not able to attend, you missed some inspiring speakers, great receptions, mingling with a large number of vendors, and knowledgeable speakers for the various training classes. For those who attended the sessions by Jay Baer, I am sure you will agree he was worth the investment of... + Read More

A Quick Conference Recap

Publishers and their team members showed up from Canada, California and all around the United States for the joint conference put on by the Community Papers of Florida (CPF), the Southeastern Advertising Publishers Association (SAPA) and the Independent Free Papers of America (IFPA) at the Caribe Royale Resort in Orlando.Conference attendees were treated to great entertainment, excellent training... + Read More

CPF's New Leaders

Wendy Murray, publisher and owner of Senior Life Magazine in North Fort Myers, was elected president of the Community Papers of Florida (CPF) at the annual conference in Orlando.The General Membership of CPF approved the recommendation of the nominating committee of persons to serve as officers and directors. According to the by-laws, they will serve a two-year term effective immediately.Elected... + Read More

Getting to Know Wendy Murray

Wendy Murray assumed the role of president of the Community Papers of Florida (CPF) at the recent conference in Orlando.The CPF General Membership voted to approve the recommendations of the nominating committee at the meeting on September 20.Murray is the owner and publisher of Senior Life Magazine in North Fort Myers, Fla. The magazine is distributed to the over-55 communities in Lee County.She... + Read More

The State of the Association

In his State of the Assocation address, outgoing President Justo Rey told the general members that, "During the past year, CPF has continued to be challenged with financial matters and your board of directors continues to find creative ways to thrive and maintain benefits. The good news is that for the first time in five years, sales in the classified network have shown an increase - our... + Read More

CPF Publications Hold Their Own!

Many Bring Home Awards in National CompetitionThe award entries came from Canada, California and all across the country in the tough editorial and graphic awards competition held recently in Orlando.The Community Papers of Florida (CPF) joined with the Independent Free Papers of America (IFPA) and the Southeastern Advertising Publishers Association (SAPA) to make it a national event.In this... + Read More
September 2014

It's Conference Time!

We've got a great lineup planned for the upcoming joint conference with IFPA and SAPA, and we can't wait to see you in Orlando. We'll have a nice pocket-sized handout for you at the conference listing the agenda, the speakers, and a layout showing the rooms each seminar will be held in. If you just can't wait to see the agenda until you come to conference,  click on the link... + Read More
July 2014

The President's Message: July 2014

Make Your Plans to Attend Conference Now!The time is almost here and we hope you are finalizing your plans to attend the Community Papers of Florida (CPF) Fall Conference scheduled September 18-20 at the Caribe Royale Resort in Orlando, Fla. This conference promises to be rewarding, educational and fun as CPF will be joined by members of the Independent Free Papers of America (IFPA) and the... + Read More

Changes at The Flyer!

Justo Rey has assumed of the role of president and CEO of The Flyer in Florida. He joined The Flyer in 2013 as the president of The Flyer in Miami.Rey previously was the president of the Forum Publishing Group in Southeast Florida. He started his advertising career in sales with Dick Mandt at The Flyer in Miami.A long time supporter of the free paper industry, Rey is the current president of the... + Read More

Gone Fishing!

Jim Kendall has resigned as the president of The Flyer in Tampa. He will hang out around The Flyer, as needed, to help with several ongoing projects. You can bet that more fishing will be on his agenda. Kendall has served on the Community Papers of Florida (CPF) board of directors for a number of years. He also served a two-year term as president of CPF. He also served as the first Chair of... + Read More
February 2014

2014 Conference Overview

The Community Papers of Florida (CPF) has set its sights on a joint conference with the Independent Free Papers of America (IFPA) and the Southeastern Advertising Publishers Association (SAPA) September 18-20 at the Caribe Royale Resort in Orlando.Planning is underway with an agenda that features some top industry speakers in the social media world and in print advertising. (See the conference... + Read More

The President's Message: February 2014

When the going gets tough, the CPF Tough get going!!!This has never been truer of CPF and our member publications. While 2014 promises to continue challenging our industry, members of the Community Papers of Florida (CPF) continue to innovate, make operational adjustments to cope, and even thrive in this environment facing publishers today.Across the state members are launching new products,... + Read More

In Memoriam: Brenda Knowles

Brenda Joy Birn Knowles, 66, of Apollo Beach, Fla., passed away at home on January 6, 2014 after a brief struggle with cancer.Knowles was the publisher and editor of the Observer News in Ruskin, the Riverview Current and the Sun City Center Observer News. She was a longtime member and supporter of the Community Papers of Florida.She was born in Eustis, Fla., on June 30, 1947. She graduated from... + Read More

Introducing a New Concept for the Awards for Excellence Competition

This year the award entries for CPF's annual "Awards for Excellence" contest are combined with IFPA and SAPA. That means that member publications have the opportunity to win on a national basis!In the past, each year we conducted an advertising and editorial contest where the best ads and content were selected by independent judges and the winning entries were honored with 1st, 2nd,... + Read More

Conference Update: Meet the Speakers

The lineup of speakers for the upcoming joint conference of the Community Papers of Florida (CPF), the Southeastern Advertising Publishers Association (SAPA) and the Independent Free Papers of America (IFPA) is loaded.Included on the agenda is JAY BAER, a hype-free marketing strategist, speaker, and author and president of the social media and content marketing consultancy, Convince &... + Read More

Plan to Rock Out with the Trop Rock Junkies!

For the Friday night (September 19th) entertainment, the Trop Rock Junkies have been booked to perform near the pool side of the Caribe Royal for the annual conference.You can expect a little bit of paradise performed by a past friend of the association. Several years ago Steve Tolliver, an associate member of the associations, left his position with Newspaper Printing Company in Tampa to follow... + Read More

2014 Conference Update: Rooms

$49.00 per ROOM, per NIGHT,will buy your room nights (Thursday, Friday  & Saturday) at the Caribe Royale Resort in Orlando for the annual conference* and *lunch & dinner (for all persons in the room);training sessions by top industry speakers;and outstanding entertainment.Register Early!Publications that SELL classified ads will have first choice in booking rooms through July 24,... + Read More

Promotions Announced at The Flyer

Promotions announced recently at The Flyer in Tampa include Lee Smith, who has been promoted to Vice President of Operations.When making the announcement, Chairman Richard D. Mandt said, "Smith has provided significant and crucial leadership during our restaging. He has built an impressive team. He is the point person in our joint venture with VCI."Gwen Sparer has been promoted to Vice... + Read More

A Message from the PaperChain Chair

WOW! They say time flies when you are having fun - I must be having a BLAST!! The past two years as PaperChain chairman just flew by and I wanted to take this opportunity to thank some folks for their help with PaperChain.I want to thank the members of the Community Papers of Florida. Free paper publishers are the best, always willing to lend a hand when needed and support PaperChain and their... + Read More
October 2013

Conference Changes Coming!

The Board of directors has approved changing the 2014 conference dates from May to September.CPF President Justo Rey (left) and IFPA Executive Director Gary Rudy (right), with the help of George Washington, made the announcement that the 2014 conference will be held in Orlando with IFPA and SAPA. Rey and Rudy posed with George at the National Press Club in Washington D.C.The annual conference... + Read More

The President's Message: October 2013

Whether you blame it on the Internet, craigslist, a fragmented media market or a variety of other reasons, decreased classified revenue is altering the operations and future of the Community Papers of Florida (CPF) and other free paper associations.One of the changes the board of directors has approved is moving the annual CPF conference from May to September of 2014. After looking at many... + Read More

Back to the Caribe Royale!

The Caribe Royale All-Suite Hotel & Convention Center is a family-friendly resort located in Orlando's Downtown Disney® area / Lake Buena Vista neighborhood, close to Lake Buena Vista Factory Stores, DisneyQuest®, and Disney's Typhoon Lagoon Water Park. Additional points of interest include Downtown Disney® area and Lake Bryan.The resort's dining options include a... + Read More

Hello to Our New Members!

Gannett Publishing Services3903 Rollingsford CircleLakeland, FL 33810Contact Person: Randy RolfePhone: 863-393-8009Email: randy.rolfe@ymail.com Kantar Media SRDS1451 Millmoore TerraceDacula, GA 30019Contact Person: David CrawfordPhone: 770-375-6591Email: david.crawford@kantarmedia.comWeb: srds.com

Tom Kirk is New GM at The Pennysavers

Tom Kirk has assumed the General Manager's position at The Pennysavers group headquartered in Ormond Beach, Fla.Kirk recently served as publisher of the News Gazette in Kissimmee. He built his career managing advertiser teams for both small and large papers in Massachusetts and Florida. He was employed at the Naples Daily News and for Media News Group.He grew up in the publishing business and... + Read More

Print Classifieds Still Work!

A recent Pulse of America survey shows that print classifieds still work! Here's the data:Classified Print Opportunity:Read Classifieds 84%Placed Classified Ads 15%Bought Print Ad Last 30 Days:Real Estate 2.5%New/Used Vehicle 11%Home Contractor 3%Job change ads 12%Classified Print Results:Sold what they advertised 38%Sold or had many calls 73%Craigslist:Visited Last 30 Days 38%Placed Ad on... + Read More
May 2013

Awards for Excellence!

Forum Publishing Group led the way in the annual Community Papers of Florida (CPF) "Awards for Excellence" graphic and editorial awards competition conducted at the annual conference in Orlando. Forum picked up 31 awards including 10 first place awards.Tampa Bay Newspapers received 17 awards including seven for first place. The Ponte Vedra Recorder, The Flyer and Sun Publications each... + Read More

Pam Sapp Honored With Terry Hisken Award

Pam Sapp of Tower Publications in Gainesville was named the recipient of the annual Terry Hisken Telemarketing Excellence Award presented at the annual conference in Orlando.Sapp excelled in Community Papers of Florida (CPF) classified network sales and was the top point winner during 2012. She is a repeat winner of the award, also having received the initial award in 2008.In making the... + Read More

The President's Message: May 2013

It's "Thumbs Up" for Another Great Conference!Rack up a "Thumps Up" for the Community Papers of Florida (CPF) 2013 annual conference held recently at the Caribe Royale Resort in Orlando.The Three Minute Idea Fair kicked us off with a roar as more than 10 ideas hit the creative floor. (Congratulations to the Winners!) A special thanks to Gary Hawken for being the moderator... + Read More

State of the Association

Past years have been difficultIn his Community Papers of Florida (CPF) State of the Association address at the annual conference in Orlando, President Justo Rey said, "The past few years have been a difficult period for the CPF board of directors as the classified revenue that pays the association's bills has declined to a fraction of what it was five years ago. To continue to provide... + Read More

New CPF Bylaws Ratified

The Community Papers of Florida (CPF) members ratified the new proposed Bylaws at the member business meeting held at the annual conference May 4 at the Caribe Royale Resort in Orlando.Copies of the proposed Bylaws were recently emailed and mailed to each publication. Copies of the Bylaws were available during the business session and are also available by contacting the CPF office.The CPF board... + Read More
April 2013

The Exciting Caribe Royale!

The Caribe Royale All-Suite Hotel & Convention Center is a family-friendly resort located in Orlando's Downtown Disney® area / Lake Buena Vista neighborhood, close to Lake Buena Vista Factory Stores, DisneyQuest®, and Disney's Typhoon Lagoon Water Park. Additional points of interest include Downtown Disney® area and Lake Bryan.The resort's dining options include a... + Read More

CPF Business Meeting

The Community Papers of Florida (CPF) annual business meeting is scheduled at 9 a.m. on Saturday.On the agenda will be new proposed bylaws for the association. Copies of the proposed bylaws were emailed to each publication recently. Copies of the bylaws will also be available at the business session.The CPF board of directors authorized the funds to secure the firm of Bush-Ross in Tampa to review... + Read More

The President's Message: April 2013

It's almost conference time for the Community Papers of Florida (CPF) and we hope to see you May 3-4 at the Caribe Royale Resort in Orlando.What can you expect?Look forward to the opportunity to rub elbows with peers in the free paper industry; to be exposed to some training programs designed to help your sales; to win some Awards for Excellence in the annual competition; the chance to win... + Read More

2013 "Best of the Best" First Quarter Winners

The Hometown News classified team located on Florida's Treasure Coast took home a large amount of cash in the first quarter Community Papers of Florida (CPF) "Best of the Best" classified contest.Hometown's Anna Vasquez was the top award winner, taking home the first place $800 prize. Teammate Heather Donaldson won $200 and teammate Carol Deprey, $100. This added up to $1,100... + Read More

Meet Clarice Touhey: CPF's Newest Board Member

Clarice Touhey, Sun Sentinel director of classified and advertising operations, has been named president of Forum Publishing Group (FPG). In her new role Touhey will oversee FPG's operations and strategic direction, including sales, editorial and production/distribution.Over the past 30 years, Touhey has played an integral leadership role at Tribune Company and Times-Mirror Company, with... + Read More

Meet the "Sales Boot Camp" Speakers

Want to improve your overall sales skills?Whether you are an experienced sales person, a rookie, a front line sales manager, a general manager or a publisher, the Community Papers of Florida (CPF) annual conference scheduled May 3-4 at the Caribe Royale Resort in Orlando is designed just for you.Elaine Buckley: Sales Boot CampThe Sales Boot Camp sessions will feature Elaine Buckley, considered... + Read More

What to Bring? What to Wear?

What to Bring?• Ideas to share with all your colleagues.• Questions for the open mic session.• Copies of your publications to share with your colleagues.• Business cards for drawings.• Casual business attire for the conference sessions.• Formal business attire for the awards banquet.What to Wear?• Conference Sessions: Casual business attire is appropriate.•... + Read More

Directions to the Caribe Royale Resort

FROM ORLANDO AIRPORTTake 417 South (Central Florida Greenway) to exit #6. Follow to World Center Drive (do NOT turn right onto International Drive). After the light, the Caribe Royale is the first hotel on the right. Tolls will total $2.50I-4 WESTBOUND (FROM DAYTONA BEACH, DOWNTOWN ORLANDO, COLONIAL DRIVE)Take exit #68 and turn left onto S.R. 535 (Apopka/Vineland Road). Go to the third light and... + Read More
February 2013

Buckley to Lead Sales Boot Camp

Want to improve your overall sales skills? Whether you are an experienced sales person, a rookie, a front line sales manager, a general manager or a publisher, the Community Papers of Florida (CPF) annual conference scheduled for May 3-4 at the Caribe Royale Resort in Orlando, is designed to do just that.The Sales Boot Camp sessions will feature Elaine Buckley, considered to be one of the most... + Read More

The President's Message: February 2013

As we look ahead to 2013, the Community Papers of Florida (CPF) is moving ahead with changes to benefit the association and keep us up to date with the fast-moving environment of the publishing industry.For the May conference in Orlando, the Conference Committee has put together an excellent "Sales Boot Camp" program that you won't want to miss. Elaine Buckley, senior vice president... + Read More

Justo Rey Returns to His Roots

Justo Rey has returned to his roots in the publishing business by accepting the role of president of The Flyer in Miami, Fla.Rey started his career with The Flyer in Miami with Dick Mandt who founded the publication. Last month it was announced that Mandt led a team that purchased TheFlyer.com in Tampa and Miami from Harte-Hanks Shoppers, who purchased the publications from Mandt.To accept the... + Read More

Conference Speaker Lineup

David Crawford will lead a media panel during the Community Papers of Florida (CPF) annual conference in Orlando May 3-4.Crawford has made print media his career. He is currently a regional account manager at Standard Rate & Data Service (SRDS).SRDS is considered the Bible of the advertising agencies, which cite the company as their number one resource in the industry. Through the efforts of... + Read More
January 2013

The President's Message: December 2012

Looking Back at 2012 and Forward to 2013The highlight of CPF's 2012 year ... our annual Community Papers of Florida (CPF) conference at the Hutchinson Island Marriott Beach Resort & Marina the first weekend in May.We crammed a lot of learning, fun and relationship building into three action-packed days. The beautiful ladies dazzled us with their Kentucky Derby hats; and we provided the... + Read More

Meet Jay Kemp:

The Pennsyavers' New PublisherJay Kemp has assumed the role of publisher of The Pennysavers group headquartered in Ormond Beach, Fla.Kemp replaces Clarissa Williams, who accepted a position as the publisher and advertising director of GateHouse Media's Delaware-based publications headquartered in Dover.In his new role, Kemp will manage the Daytona, New Smyrna, Putnam, St. Johns, West... + Read More

2013 Conference Venue Set:

Caribe Royale Resort in Orlando - May 3-4, 2013Members of the Community Papers of Florida (CPF) who attend the 2013 annual conference can look forward to being pampered in luxury. The board of directors has decided to conduct the conference at the Caribe Royale Resort in Orlando.The Caribe, nestled amid 53 tropical acres, features a 250,000-gallon free-form swimming pool complete with waterfalls... + Read More

2013 Goal: Increase Revenue

The Community Papers of Florida (CPF) will focus on ways to increase revenue in 2013.The association is dependent on classified network revenue to pay for its functions. Sales for the past few years have been declining and the CPF board of directors has used its rainy day funds to support the member benefits. This includes paying the conference costs (e.g., room costs for members who attend,... + Read More

Advertising By the Numbers

Let's take a look at four important numbers in advertising. One: The best ads make one point. The point can be made in several different ways, but the bottom line is that an ad should make only one point. A lot of advertisers think they can multiply their impact by putting numerous selling points in every ad. Unfortunately, that doesn't work. Years ago, I heard that one of the most... + Read More
September 2012

Remembering Judy Mandt

Judith Marcum Mandt passed away Friday, August 24th. Born September 25th, 1940, in Lackey, Kentucky, Judy was the descendent of pioneer families in the state. Her family moved to Lexington during the Second World War while her father, Colonel Alfred L. Marcum (USA), served in the Pacific.A 1958 graduate of Lafayette High School, Judy went on to attend the University of Kentucky. In 1961 she... + Read More

The President's Message: September 2012

An Update on the State of the AssociationThanks to the visionary work of our conference committee and Dave Neuharth's negotiating prowess, we are looking forward to meeting in a great facility for the Community Papers of Florida (CPF) 2013 annual conference, which is scheduled at the beautiful Caribe Royale Resort near Disney World on May 4-5.The Caribe Royale is a true Orlando resort... + Read More

Susan Griffin Appointed to CPF Board

Susan Griffin has been appointed to the Community Papers of Florida (CPF) board of directors.Griffin is the publisher of the Ponte Vedra Recorder, which has served as the community paper of Ponte Vedra and the Beaches near Jacksonville, Fla., since 1969.She was named publisher of the Recorder in March of this year. Griffin was appointed interim publisher when the Recorder was purchased by OPC... + Read More

What do customers want?

More, Better, Faster, CheaperWe all know that sales people should sell benefits. We know that advertising should emphasize benefits. And we know that people buy benefits. What kinds of benefits do customers want? According to Don, who has been in the advertising business for many years, "It all comes down to: more, better, faster or cheaper. You can talk about other things; but if you... + Read More
May 2012

Rey Adds New Twist to Outgoing President's Gift

In accepting the gavel from outgoing President Charlie Delatorre, incoming President Justo Rey added a new twist to the customary ceremony of providing the departing president with a gift.First he spent a few minutes telling the audience what it already knew about "the Star from Gainesville" - including his success in the business, as a member of the Association of Free Community Papers... + Read More

The President's Message: May 2012

The recent conference in Stuart was a hit.The key conference objective of the Community Papers of Florida (CPF) board of directors was to train, entertain and send the team members who attended the annual conference in Stuart home with revenue-making ideas, awards and maybe even some cash in their pockets.Mission accomplished.Accomplishing the goals of this year's conference in Stuart was a... + Read More

Justo Rey Assumes CPF Presidency

Justo Rey was installed as the president of the Community Papers of Florida (CPF) at the recent annual conference in Stuart.Rey was appointed to the CPF board of directors in 2004. Since then he has served on various committees as a member and a chair, and as the association's secretary and vice president.He is the president of the Forum Publishing Group in Southeast Florida, which publishes... + Read More

Pat Snyder Wins Terry Hisken Telemarketing Excellence Award

Pat Snyder, the director of classified sales at Hometown News, was named the recipient of the annual Terry Hisken Telemarketing Excellence Award at the recent conference in Stuart.In making the presentation, Charlie Delatorre said, "This year it is again my pleasure to present the fifth annual Terry Hisken Telemarketing Excellence Award to a member of the Community Papers of Florida who... + Read More

CPF's 2012 "Awards for Excellence" Competition

By a narrow margin, Forum Publishing Group and Sun Publications led the way in the annual Community Papers of Florida (CPF) "Awards for Excellence" graphic and editorial awards competition.Each received 18 plaques at the ceremony at the recent conference in Stuart. Forum picked up eight first place awards, while Sun Publications took home five.Next up was the Observer News in Ruskin... + Read More

CPF's Industry-Famous Kentucky Derby Reception

The Marriott Resort was rocking and rolling during the Kentucky Derby reception as "I'll Have Another" bolted into the lead in the back stretch at Churchill Downs on his way to making some CPF members flush with money.The Derby reception has been a tradition at the CPF conferences for over 30 years.The reception was well attended and those 16 folks who held the number 19 tickets... + Read More

State of the Association

In his State of the Association address, outgoing President Charlie Delatorre told the members of the Community Papers of Florida at the annual conference in Stuart that, "The past two years have been a difficult period for the CPF board of directors."Each year, the classified revenue that pays the association's bills has declined over 30% from the previous year. To continue to... + Read More

Treasurer's Report

The Community Papers of Florida (CPF) Treasurer Carlos Guzman updated the general membership on the financial shape of the association at the membership meeting at the recent conference in Stuart.Guzman said, "During the first quarter of 2012, CPF had classified revenue of $85,441. This is $7,191 over the budget and $27,995 over the previous year's collections. Total collections for the... + Read More
April 2012

Carlos Guzman Receives AFCP's DSA Award

Carlos Guzman was named the recipient of the annual Association of Free Community Papers (AFCP) Craig McMullin Distinguished Service Award.The presentation was made by last year's winner, Tim Bingaman, at the annual conference in Atlanta, Ga. In making the presentation, Bingaman said, "Last year I was honored to receive the Craig McMullin Distinguished Service Award. This year I am... + Read More

The President's Message: April 2012

See you in a few weeks! Here's what to expect:Congratulations, Carlos Guzman!Carlos was named the recipient of the prestigious Association of Free Community Papers (AFCP) Distinguished Service Award at the recent conference in Atlanta. (See related article.)Carlos has served the Community Papers of Florida (CPF) well for a number of years, but he hasn't stopped there. He has also served... + Read More

2012 Conference Venue & Directions

Hutchinson Island Marriott Beach Resort & MarinaThe 2012 Community Papers of Florida (CPF) annual conference will be held at the Hutchinson Island Marriott Beach Resort & Marina near Stuart. (Driving directions are attached below.)The Hutchinson Island Marriott is the gateway to exploring the Treasure Coast of Florida. Historic downtown Stuart features waterfront dining, antique shops and... + Read More

The Three Minute Idea Fair Returns!

It will be like old times at the Stuart conference when Gary Hawken returns to moderate the Three Minute Idea Fair.Hawken, the former owner and publisher of Flashes Shopping Guide in Stuart, was a member of the Community Papers of Florida (CPF) for over 30 years. He held every office, including that of president, and served on the board of directors for close to 20 years.For over 10 years he... + Read More

Friday's Welcome Reception

Great food, entertainment and a trip to downtown Stuart are in store for members of the Community Papers of Florida (CPF) who attend the annual conference May 4-5.The reception will be held on Stuart's famous "Riverwalk" at the Lyric's Flagler Center. The Lyric's three rooms are designed for film showings, off-Broadway shows, weddings, lectures, fashion shows and business... + Read More

Derby Hat Contest!

Show us your best Kentucky Derby hat creation and win some cold, hard cash! You just might be lucky enough to take home $50 for third place, $100 for second place, or $150 for your first place Derby hat creation. Just click on the electronic flip-page version of the newsletter (found on the home page) and flip to page 8 for some inspiring hats from last year's conference that will get your... + Read More

Rhonda Hillier Resigns from CPF Board of Directors

After serving on the Community Papers of Florida (CPF) board of directors for over 20 years, Rhonda Hillier submitted her letter of resignation in April.Hillier served as CPF's president in 1998 and 1999. During that time, CPF supported and was instrumental in getting the "10-20-Life" bill passed in the Florida legislature. The law provides that when a person commits a crime with a... + Read More

"Best of the Best" First Quarter Winners

Tower Publications in Gainesville won the lion's share of the $5,000 first quarter award money in the Community Papers of Florida (CPF) "Best of the Best" network classified contest.Tower's Pam Slaven led the points contest and received $1,000. Ann Waite was close behind. She took second place honors and $700. This made manager Charlie Delatorre the big winner with $1,700.Third... + Read More

In Memoriam: Bill Sharpe

Bill Sharpe was found dead in his office on State Street in Tampa on April 2, 2012.Sharpe owned Tampa Marketing Co., publisher of the South Tampa Community News, which distributed 25,000 on a monthly basis in that area. About a year ago he started Tampa Epoch, a monthly paper that was sold by the homeless on Tampa street corners. His goal was to help these individuals earn some extra income.He... + Read More

The Corcoran Report: April 2012

The 2012 Regular Legislative Session officially closed at midnight, March 9th. During the 60-day session, Florida's Legislature completed the state budget for the coming year, passed 292 of the 2,052 bills filed this session, and completed the once-a-decade task of redrawing district boundaries for State House, Senate and Congressional districts in Florida. The pace of the session was less... + Read More

CPF Welcomes a New Associate Member!

Mirabel Technologies, Inc.800 E. Broward Boulevard, Suite 510Fort Lauderdale, FL 33301Contact Person: Donna Tosip. 954-332-3203f. 206-237-2185e. dtosi@magazinemanager.comw. www.magazinemanager.com
February 2012

Are you registered yet?

It's getting close to crunch time for registering for the Community Papers of Florida (CPF) annual conference scheduled for May 4-5 at the Hutchinson Island Marriott Beach Resort & Marina near Stuart.You have until March 1 to reserve your rooms. After March 1, reservations will be accepted on a first-come, first-serve basis until the room allocation of 80 rooms for Friday and Saturday... + Read More

The President's Message: February 2012

A preview of CPF's upcoming annual conferenceIt's almost show time for the annual Community Papers of Florida (CPF) conference scheduled for May 4-5 at the Hutchinson Island Marriott Beach Resort & Marina near Stuart.The conference will kick off at 2:30 p.m. on Friday with a panel discussion on restoring excellence in customer service in the face of challenging times. The 1 p.m.... + Read More

Clarissa Williams Appointed to CPF Board

Clarissa Williams has been appointed to the Community Papers of Florida (CPF) board of directors.Williams is the group general manager of the Pennysaver group headquartered in Ormond Beach. Separate Pennysavers are distributed in Daytona Beach, St. Augustine, Flagler Beach, New Smyrna Beach, Deland and Palatka. Total circulation of the group is 222,867 with readership at 397,685. She is... + Read More

Is it YOUR TURN to win?

Is it your turn to take home one of the top awards in the CPF Awards for Excellence competition? You'll never know unless you ENTER!Changes you need to know about for this year's competition include:~ The following categories have been eliminated due to a lack of entries in previous years: • Out-of-Home Media; • Best In-House Ad to Promote CPF Classifieds; • Best... + Read More

Osceola Under New Leadership

Tom Kirk takes the helm as publisher & GM- Fallan Patterson, Osceola News-Gazette Staff WriterWith shoes to fill, but not high heels, Tom Kirk took over last month as publisher and general manager of the Osceola News-Gazette, replacing long-time publisher Paula Stark. Kirk built his career managing advertising sales teams for both small and large publications in Massachusetts and Florida,... + Read More

TheFlyer.com: Key Management Changes

Jennifer Ingram has resigned from her position as Statewide Regional Sales Manager for Inside Sales for TheFlyer.com to pursue career interests outside of Harte-Hanks Shoppers.She started her career in 1980 as a private party rep for the Polk Shopper in Lakeland. In 1984 she was hired by The Flyer, and within months moved up the ranks into management.Ingram and her team have always excelled in... + Read More

Hometown News Expands

Circulation Added in West Volusia CountyThe Hometown News, a group of 15 weekly community newspapers covering the East Coast of Florida, is heading west.Two new editions of the Hometown News will begin publishing in west Volusia County on Feb. 24, 2012. One edition will cover news and events in DeLand, DeLeon Springs, Lake Helen, Cassadaga, Pierson and Samsula. Another edition will cover Deltona,... + Read More

CPF Welcomes Its New Members!

Florida MarinerMariner PublicationsP.O. Box 8070North Port, FL 34290Michael Jones, Publisherp. 941-488-9307f. 941-488-9309e. mjones@floridamariner.comw. www.floridamariner.comThe Island ReporterElizabeth Judge, Inc.1117 Pinellas Bayway S. #105Tierra Verde, FL 33715Betsy Judge, Publisherp. 727-361-4730f. 727-864-6434e. theislandreporter@verizon.netw. www.theislandreporter.comSun Coast PressSun... + Read More
January 2012

Tower Was the Big Winner!

By the luck of the draw and points earned, Tower Publications in Gainesville was the big winner in the fourth quarter of the Community Papers of Florida (CPF) "Best of the Best" network contest.In first place for points earned was Ann Waite, who took home the $1,000 prize. Pam Slaven took second place honors of $700 and was the $1,000 winner in the drawing, giving her $1,700 to spend... + Read More

The President's Message: January 2012

It was another challenging year for the Community Papers of Florida (CPF), but that's behind us now. We are zeroing in on 2012 and making a commitment to shift classified network revenue back in the right direction.The finance committee (consisting of Jim Kendall, Justo Rey, Dave Neuharth and myself) has spent considerable time recently working on contests, rates and ways to stimulate... + Read More

In Memoriam: Cindy Yates

Cindy Yates, the founder and co-publisher of The Advertiser in Winter Haven, Fla., died suddenly of a stroke on December 4.Yates founded The Advertiser in 1986 after selling advertising in Winter Haven's daily newspaper, The News Chief. The Advertiser is a weekly free newspaper distributed to over 40,000 homes in Polk County.Yates was a longtime member of the Southeastern Advertising... + Read More

The Capitol Report: January 2012

Anticipating the 2012 Legislative SessionThe Legislative Session kicks off early this year, thanks to a constitutional amendment passed by voters during the 2010 elections. Passage of the amendment moved the start date for the sixty-day session for 2012 from March to January due to the redistricting.With just three weeks left until the gavel falls on the 2012 session, a few key issues stand out... + Read More
November 2011

Ingram Was the Big Winner

Jennifer Ingram was the big winner in the Community Papers of Florida (CPF) quarterly "Best of the Best" classified sales contest.Buy the luck of the draw Ingram, the head of TheFlyer.com telemarketers in Tampa, Fla., won $2,250.In all, $5,000 was awarded to the reps and their managers who finished in the top five in the points contest. An additional $5,000 is awarded by a drawing. Each... + Read More

The President's Message: November 2011

October Board Meeting RecapThe Community Papers of Florida (CPF) Board of Directors met recently in Stuart and set its goals for 2012.Amid falling income, the board looked at ways to increase the association's revenue. The board also made budget cuts, proposed changes to the bylaws, and made several officer appointments due to resignations.In the past 18 months the board has lost five of its... + Read More

Blonde Appointed to CPF Board

The Community Papers of Florida (CPF) board of directors has appointed Scott Blonde to serve on the board.Blonde is the publisher of Breeze Newspapers, which publishes 16 community papers with a combined circulation of over 261,000 and has a commercial printing plant in the Fort Myers area.Blonde is a native of Michigan. Following graduation from Central Michigan University, he moved to Southwest... + Read More

The Corcoran Report: November 2011

Redistricting and BudgetingFlorida's Legislative Session begins in January instead of March this year due to redistricting. As a result, Florida's legislative calendar has been very busy since the end of summer.Legislative committee meetings began in September and continued for three weeks in October. Committee weeks are also scheduled in November and December, before the holiday... + Read More
August 2011

Florida Mariner Under New Ownership

The assets of the Florida Mariner Magazine in North Port, Fla., have been purchased by Mariner Publications, LLC.Mariner Publications, LLC recently acquired the 27-year-old Florida Mariner from Journal Community Publishing Group, Inc., which is a division of Journal Communications, Inc., a Milwaukee-based, publicly-traded diversified media company.Journal Communications acquired the Florida... + Read More
July 2011

2nd Quarter Contest Winners

Tower Publications in Gainesville grabbed the lion's share of the money in the second quarter of the Community Papers of Florida (CPF) "Best of the Best" classified network contest.Pam Slaven won the points contest and was awarded $1,000. Second place honors and $700 were awarded to Anna Vasquez of Hometown News. Third place and $400 went to Ann Waite of Tower Publications. Laura... + Read More

The President's Message: August 2011

Congratulations to the telemarketing team members who took home their share of $10,000 during the recent second quarter "Best of the Best" classified network contest.Half of the money was distributed to the five top reps in the association (and their managers) who earned the most points for ads placed during the contest. We also awarded $5,000 by the luck of the draw. Each rep who... + Read More

2012 Conference Site Announced

The 2012 Community Papers of Florida (CPF) annual conference will be held at the Hutchinson Island Marriott Beach Resort & Marina near Stuart.The Hutchinson Island Marriott is the gateway to exploring the Treasure Coast of Florida. Snorkel, kayak or visit the scenic state parks a few minutes away in your free time.Historic downtown Stuart features waterfront dining, antique shops and art... + Read More

CPF Contributes to Austin Erlanger Memorial Scholarship

The Community Papers of Florida (CPF) Board of Directors has voted to place $5,000 from its disaster fund into the Austin Erlanger Memorial Scholarship fund.Austin, the son of longtime active CPF member Steve Erlanger, was killed early in the morning on July 5 in a motorcycle accident in their hometown of Vero Beach.The 16-year-old Austin was a popular young man at Vero Beach High School, where... + Read More

Glarrow Resigns from CPF Board

Jack Glarrow has resigned as secretary of the Community Papers of Florida (CPF), and has been transferred to Pennsylvania by Odgen Newspapers to manage a resort that the company owns there. The transfer to the resort, located near his childhood home, was effective immediately.The president and publisher of The Breeze Newspapers in Southwest Florida since 1999, Glarrow joined the CPF board of... + Read More

Pelican Press & Pelican Marketplace Change Hands

Observer Group, Inc., purchases sister papers from JCPGThe Observer Group, Inc., publisher of the Observer weekly newspapers and the Gulf Coast Business Review, has closed on the purchase of the Pelican Press and Pelican Press Marketplace.The Observer Group acquired the 40-year-old Pelican Press and its sister publication from Journal Community Publishing Group, Inc., the Milwaukee, Wis.-based... + Read More

Legal Update: August 2011

Blind Copy E-mails: New case highlights worrisome trendAre public official blind copy e-mails and distribution lists off-limits to the public under the Sunshine Law? A new case highlights a worrisome trend.A newspaper recently asked about whether their county commissioner could keep secret blind-copied e-mail addresses of e-mail recipients. In that case, after a county commissioner was... + Read More

The Corcoran Report: August 2011

Florida's Legislature hasn't slowed during the days of summer. Instead, leadership set an ambitious schedule of redistrict meetings to be held throughout the state over the summer months. And with session beginning in January, because this is a redistricting year, legislative committees will begin meeting earlier and more often in the Fall.RedistrictingEvery ten years, following... + Read More

Steve Tolliver Rocks!

If you have been attending the Community Papers of Florida (CPF) conferences for many years, you have run into Steve Tolliver.Steve has been a CPF associate member with Newspaper Printing Co. (NPC) in Tampa since forever, except now he is wearing two hats. For years Steve has been writing songs. Several years ago he put together a band called the Trop Rock Junkies, and now he has just taken... + Read More
May 2011

2011 Hisken Award Goes to Jennifer Ingram

The one most surprised by the selection of this year's Community Papers of Florida (CPF) Terry Hisken Award may have been the recipient.Jennifer Ingram of TheFlyer.com in Tampa was instrumental in establishing the award. She worked with Terry for a number of years and together they provided the funds that made CPF a success.In making the presentation, CPF President Charlie Delatorre said,... + Read More

The President's Message: May 2011

Memo to the Community Papers of Florida (CPF) staff:"I just want to say thank you for all you did last week to make our conference a great experience for all of our members!"As always, you came through in a big way. Thanks so much for your time and dedication! You guys Rock!"It was a terrific conference. The gang at the Association of Free Community Papers (AFCP) was great to work... + Read More

2011 "Best of the Best" Contest Q1 Winners Announced

The Community Papers of Florida (CPF) classified network sales telemarketers hauled in some serious cash during the first quarter of "The Best of the Best" contest.Leading the way was Tower Publications, where Ann Waite posted the highest point total to win $1,000. During the drawing she picked up another $700, which added to the total of the department's manager, Charlie Delatorre.... + Read More

2011 Awards for Excellence

Forum Publishing Group led the way in the Community Papers of Florida (CPF) annual "Awards for Excellence" awards contest.Forum picked up 31 awards in the annual competition. Forum was followed closely by Tampa Bay Newspapers with 30 awards, and the Observer News in Ruskin with 27 honors. Tampa Bay and the Observer News led with the most first place honors, picking up seven each. The... + Read More

Stephen Clark Receives CPF Scholarship

Stephen Clark was named the 2011 recipient of the annual Community Papers of Florida (CPF) scholarship award. Since 2005, the Community Papers of Florida has been pleased to award a scholarship to help someone involved with the association with college expenses. The recipient receives $1,000 per year for up to five years, providing they maintain a 2.5 grade point average and the GPA is verified... + Read More

Legal Update: May 2011

The Pitfalls of Reporting RumorsA recent case illustrates pitfalls of reporting rumors and third party statements.A recent Alabama appellate court (Little v. Consolidated Publishing Company) found that a newspaper reporter and publisher could be liable for maliciously publishing a false and defamatory rumor about a city councilman resulting from the newspaper's failure to thoroughly... + Read More

The Corcoran Report: May 2011

Legislative Session HighlightsFlorida's regular legislative session concluded in the early morning hours of Saturday, May 7th. During the 60-day session, Florida's Legislature passed less than 300 pieces of legislation, much of which fundamentally changes significant elements of Florida government. The changes include statewide Medicaid reform, economic development restructuring and... + Read More

Directions to the TradeWinds Island Grand Resort

The TradeWinds Island Grand Resort is located in the Tampa Bay Area of Florida's Central West Coast directly on the Gulf of Mexico beach. Nestled on the island of St. Pete Beach, the resort has a breezy, casual ambience, yet shares the diverse cultural events and active night life of the Tampa Bay metropolitan area. Both Tampa International Airport and St. Petersburg/Clearwater Airport are... + Read More
March 2011

The President's Message: March 2011

Looking Forward to a Great Conferenceby Charlie DelatorreRooms are going fast for the annual Community Papers of Florida (CPF) and the Association of Free Community Papers (AFCP) joint conference scheduled for May 5-7 at the TradeWinds Island Grand Resort in St. Pete Beach.In these difficult economic times, the associations agreed to keep the room commitment to a minimum. If we have an overflow,... + Read More

Legal Update: March 2011

A Question & Answer Session With SamQ. I have an older woman who wants to rent out a room in her house. It has always been my understanding that if somebody is renting a room in their own home, the fair housing laws as far as stating a gender preference do not apply. This customer wants to list a preference for a person "in their 70s." Is this allowable? A. Private landlords who... + Read More

The Corcoran Report: March 2011

The Upcoming Legislative Sessionby Michael CorcoranFlorida's regular legislative session begins on Tuesday, March 8th. With a projected budget shortfall of $3.5 billion, the state appropriations process will be front and center throughout the 60-day session.As is customary, Governor Rick Scott rolled out his budget recommendations at the beginning of February, before the start of the... + Read More

Room Allocations

The Community Papers of Florida (CPF) board of directors has set the number of rooms that the association will pay for at the 2011 conference scheduled for May 5-7, 2011, at the TradeWinds Grand Resort on St. Pete Beach.The rooms are based on the circulation of member publications that participate in the CPF classified network.For up to 100K circulation, 3 rooms are allotted; 101-300K, 4 rooms;... + Read More

Tentative Conference Schedule

Thursday, May 57:45 AM - 8:45 AM ~ Breakfast8:45 AM - 10:45 AM ~ Keynote Speaker: Dan Clark's "Chicken Soup for the Free Paper Industry"10:45 AM - 11:00 AM ~ Break11:00 AM - 12:00 PM ~ Keynote Speaker: Dan Clark's "Chicken Soup for the Free Paper Industry"12:00 PM - 1:30 PM ~ Lunch & Vendor Interaction1:30 PM - 2:30 PM ~ Breakout 12:40 PM - 3:30 PM ~ Breakout... + Read More
January 2011

2010 "Best of the Best" Contest Winners

The 2010 "Best of the Best" contest (Part 2) ran from May 1, 2010, to December 15, 2010. It was a points contest that awarded four points for each full run ad placed, three points for each ad placed minus Miami, and two points for each partial run ad placed. Both the WINNERS of the "Best of The Best" annual points contest and the WINNERS' MANAGERS received cash prizes in... + Read More
November 2010

Ahoy, Mates!

It seems like only yesterday that many of us gathered in Tucson for the AFCP 2010 annual conference. What a great experience! And many of us met a week later in Orlando for the CPF 2010 conference. Again, it was a top-level show.This year I am proud to tell you that AFCP and CPF will be combining forces to bring you yet another fantastic gathering of industry professionals at the beautiful... + Read More

The President's Message: November 2010

A look back & a look aheadWell done, CPF office! The 50th Anniversary book that was recently mailed to members brought back a lot of memories.What stood out?$4,871,264.That is the total amount listed on pages 7-17 that this association has spent on member benefits since 1995 - most of it in the past 10 years. Each of those pages listed an amount at the top and the benefits it provided, such... + Read More

The Corcoran Report: November 2010

Election Reflectionby Matthew BlairFlorida's elections are behind us and mirroring the national trend, Republicans enjoyed great success this election cycle. The net results in Florida are the addition of five Republican members to the Florida House, two Republican members to the Florida Senate, four Republicans to the Florida Congressional delegation and a sweep of the Florida Cabinet.... + Read More

Legal Update: USPS Enforcing Policy, Newspaper Racks on Post Office Property

The United States Postal Service in now enforcing an existing prohibition on vending of products like newspapers on postal property. Some newspapers around the country have already received notice that they must remove racks at post offices. There are exceptions to removal, particularly where the racks are in public areas such as sidewalks or paved areas that are adjacent to postal property... + Read More

Legal Update: New USPS Charges for "Droopy" Newspapers

As noted in the AP article below, under a U.S. Postal Service rule that took effect October 3, mailing costs will rise for certain deflection-failing (i.e., droopy) flat pieces of mail longer than 10 inches. Since this rule could affect those droopy newspapers that drop off newspapers at the post office, the entire rule can be found at this link: ... + Read More

Tentative 2011 Agenda

Thursday, May 5Keynote Speaker: Dan Clark's "Chicken Soup for the Free Paper Industry"Publisher's TracksGraphics Featuring Kevin SlimpCinco de Mayo ReceptionFriday, May 6Keynote Speaker: Diane Ciotta's "Industry Insights for Publishers"Publisher's TracksGraphics Featuring Kevin SlimpTLI SessionsAFCP Awards PresentationCPF Awards for Excellence... + Read More

Free Newspaper Circulation Rises Again, Audits Show

Iowa City, IA – October 29, 2010 – The combined circulation of free community newspapers grew 1.41% year over year, according to preliminary analysis by Circulation Verification Council. The independent, third-party reporting audit company's early data also shows an impressive yearly gain of 2.15% for free magazines, while shoppers remained stable, down less than a quarter of a... + Read More
August 2010

Sizzling Summer Contest Winners!

Thanks to the efforts of contest winners Anna Vasquez and Eileen Huneycutt, the gang at Hometown News will "Party Hardy" at an end-of-summer bash to be held at the time and place of Anna's and Eileen's choosing. They won a cool $1,000 with which to throw the party. Congratulations, Anna, Eileen and Hometown News!

Are You Ready for 2011?

The Community Papers of Florida (CPF) and the Association of Free Community Papers (AFCP) are eyeing another historic event at their joint conference scheduled at the TradeWinds Grand Resort on St. Pete Beach May 5-7, 2011.The TradeWinds is a four-star rated resort on the Florida West Coast. The resort has 20 acres of beachfront property.Attendees at this conference will find a host of amenities... + Read More

Dan Clark to be Keynote Speaker in 2011

Dan Clark will be the keynote speaker to open the joint Community Papers of Florida (CPF) and Association of Free Community Papers (AFCP) conference scheduled for May 5-7, 2011, in St. Pete Beach.Clark has had an extraordinary list of accomplishments that puts him on top of the "Who's Who" list. Among his accomplishments: He is an internationally-recognized professional speaker,... + Read More

The President's Message: August 2010

The State of the AssociationThe Community Papers of Florida (CPF) Finance Committee recently met in Orlando to work on the 2011 budget.The bad news!Cuts in member benefits and the services the association provides will be recommended to the board of directors. Reduced areas of funding in the tentative budget include consulting services, the advertising budget, conference expenses and other items... + Read More

CPF's 2009 Combined Audit

You can use this data to sell CPF network ads.Circulation in the membership of the Community Papers of Florida (CPF) has dropped over 1.6 million in the past several years.In the latest audit report released by Circulation Verification Council (CVC), the audited circulation of the association is 4,618,837. In 2007 the audited circulation was 6,237,136.The publication audit report reveals that... + Read More

The Corcoran Report: August 2010

Campaign Season Florida's primary election set for August 24th is less than a week away and candidates are fully engaged in fundraising and campaigning. In addition to one U.S. Senate seat, Florida's statewide offices are up for election this year. Never before, since Florida's Constitutional change decreasing the size of Florida's Cabinet, have the members of Florida's... + Read More

Legal Update: August 2010

Questions from the Legal HotlineQ. Can you give me some guidance as to what is legal to leave in a voice mail message when calling somebody about their past due balance? Is there a difference whether we are leaving the message on an advertiser's cell phone versus business line and/or home phone? A. The Fair Debt Collection Practices Act (FDCPA) contains complicated regulations on the... + Read More

2011 Room Allocations

The Community Papers of Florida (CPF) board of directors has set the number of rooms that the association will pay for at the 2011 conference scheduled for May 5-7, 2011, at the TradeWinds Grand Resort on St. Pete Beach.The rooms are based on the circulation of member publications that participate in the CPF classified network.For up to 100K circulation, 3 rooms are allotted; 101-300K, 4 rooms;... + Read More
May 2010

CPF's New President: Charlie Delatorre

Charlie Delatorre was elected president of the Community Papers of Florida (CPF) at the recent annual conference held in Orlando.A graduate of the University of Florida, Delatorre is the president and publisher of Tower Publications in Gainesville.A longtime board member, he has served the association for a number of years. His company produces award-winning publications in the Gainesville area,... + Read More

Anna Vasquez Wins Hisken Award

Anna Vasquez of Hometown News was the recipient of the annual Terry Hisken Telemarketing Excellence award presented at the Community Papers of Florida (CPF) annual conference in Orlando.The award was established in Terry's memory to honor a telemarketing sales person that exhibits a great attitude in working with people and excels in the selling of network classified ads.Terry was a... + Read More

The 2010 "Best of the Best" Contest Winners

Anna Vasquez of Hometown News was at the top of the leader board in the Community Papers of Florida (CPF) "Best of the Best" network classified contest, which concluded May 1.Points earned for new advertisers and for each ad placed determined the winners.Vasquez took an early lead in the points contest and never was threatened. She was presented a check for $1,500.Second place honors... + Read More

2010 Awards for Excellence: Forum Led the Way!

Forum Publishing Group in Deerfield Beach led the way in the annual "Awards for Excellence" contest held at the annual Community Papers of Florida (CPF) conference in Orlando.Forum picked up 37 awards in the competition. Ten of those were first place plaques.Close behind was Hometown News of Fort Pierce, which picked up 34 total awards. Seven were first place honors.Tower Publications... + Read More

The President's Message: May 2010

Mission Accomplished!It was show time in Orlando for the annual Community Papers of Florida (CPF) conference and what can we say?The conference boasted great attendance, participation from members and, most importantly, some wonderful training seminars that were very well attended.The object of the conference was to train, entertain and send team members home happy, with lots of ideas, awards and... + Read More

CPF Treasurer's Report: May 2010

The Community Papers of Florida (CPF) remains in good financial shape.CPF Treasurer Vincent Grassia addressed the general membership at the recent annual conference in Orlando."That is the good news," he said."The bad news is that the CPF classified sales continue on a downward trend."For the first quarter of 2010, sales were $35,226 below our projected budget. This year we... + Read More

CPF 2010 Scholarship Recipient: Ashley Reed

Ashley N. Reed was named the recipient of the Community Papers of Florida (CPF) 2010 scholarship award.Reed is the daughter of Jon A. Riddell, an employee of The Pennysavers in Ormond Beach.In presenting the award, Scholarship Chair Joyce Sullivan said, "This year the award goes to a 2009 graduate of New Smyrna Beach High School, where she graduated with honors with a 3.8 GPA. In high school... + Read More
April 2010

"Print is Alive and Well!"

Print is Alive and Well" is the topic Cal Bosveld will address at 1:15 p.m. on Friday at the annual CPF conference. Bosveld is the managing director of Digital Classified, where he served a six-month period in a consulting role before accepting this position.In the past two years he has studied various online business models to get a clearer direction and understanding of where the natural... + Read More

The President's Message: April 2010

It's close to show time!The Community Papers of Florida (CPF) annual conference, scheduled at the Renaissance Airport Hotel in Orlando April 30 through May 1, is fast approaching. We thank the membership for a terrific turnout. The room allocation has been filled and we are looking forward to a great conference.Thanks to the conference committee and the CPF staff, we have set an agenda that... + Read More

The Renaissance Awaits!

The Renaissance Orlando (Airport) Hotel awaits your arrival for the annual Community Papers of Florida conference April 29 - May 1.This will be the eighth year that CPF has used this location. Great rates, outstanding service and food, and a great central Florida location have made the Renaissance a popular choice in the past. This recently-remodeled facility can be summed up in one word -... + Read More

Meet the Speakers: The Leadership Institute Instructors

The Association of Free Community Papers' (AFCP) The Leadership Institute (TLI) will present two seminars at the Community Papers of Florida (CPF) annual conference in Orlando.The sessions, "Prospect Your Way to Increased Sales" and "Answering Objections Through the Art of Questioning and Listening," are scheduled at 1:00 p.m. Saturday, and repeated at 2:45 p.m. Saturday.... + Read More

Meet the Speakers: Managers Panel

Laura Bender is a 21-year veteran of Harte-Hanks Shoppers. She is currently the regional sales manager for Broward County for TheFlyer.com in Miami, Fla.Bender started her advertising career with zero knowledge of print at a small newspaper in Zionsville, Ind., where she worked in display sales.Other advertising experience includes working with Indiana Newspapers as a regional sales manager.... + Read More

Meet the Speakers: Sales Rep Panel

Pat Alton of Hometown News will join the Sales Rep Forum scheduled at 10:45 a.m. Saturday.She was nominated for the panel by publisher Steve Erlanger for having an outstanding year in 2009 despite tough economic times.For the past five years Alton has been the senior advertising consultant for the East Fort Pierce territory, with one million plus in sales.Alton became interested in an... + Read More

Meet the Speakers: Friday Speakers You Don't Want to Miss!

The president of Circulation Verification Council (CVC), Tim Bingaman, will be on hand to update members on CVC audits at 4 p.m. Friday.The Community Papers of Florida (CPF) board of directors approved funds for CVC to conduct annual audits for members who participate in the association's classified network.Bingaman and his wife, Sue, founded CVC in 1992 when they audited 13 papers. CVC now... + Read More

Peter Webley Inducted into Hall of Fame

Honors Received from Miami Dade College for JournalismPeter Webley, publisher of the South Florida monthly newspaper Caribbean Today, will be inducted into the Miami Dade College (MDC) Alumni Hall of Fame in the field of journalism.Described as one of the pioneers in Caribbean media in South Florida, Webley founded the Caribbean Today newspaper in 1989. It is now in its 21st year.Webley said that... + Read More
February 2010

AFCP Names New Leader: Loren Colburn

A familiar face in the free paper industry has been named the Association of Free Community Papers (AFCP) executive director.Loren Colburn, the longtime publisher of The Scotsman Press in Syracuse, N.Y., was appointed by the AFCP board of directors at their recent board meeting conducted in St. Pete Beach, Fla.He replaces former AFCP Executive Director Craig McMullin, who was killed in a tragic... + Read More

The President's Message: February 2010

It's Conference Registration Time!It's time to make your reservations for the annual Community Papers of Florida (CPF) conference scheduled for April 30 to May 1 at the Renaissance Airport Hotel in Orlando.The lineup presented for this conference is a great opportunity for your team to take advantage of some outstanding training programs.On the agenda are several sessions on the Internet,... + Read More

Legal Update: Common Questions

Q. A gold buyer wants to run an ad for his business but the ad does not identify the buyer, the business, or the registration number. Is this required?A. Persons that buy used gold typically fall under the secondhand metals dealers regulations pursuant to Chapter 598 of the Florida Statutes. Secondhand metals dealer are usually required to be registered with the Department of Revenue and the... + Read More

The Corcoran Report: February 2010

With the first week of February coming to a close, the Florida Legislature has completed the third committee week of the year and the first of February. Two more committee weeks await, then legislators will spend the final week of the month in their district offices preparing to head to Tallahassee for the Regular Legislative Session, which kicks off on Tuesday, March 2nd. Late last week Governor... + Read More

Black Inkling: Hometown Paper Tips

Bullets Target the Value of Print AdsThanks and a tip of the hat to Jean Flanagan, managing editor, The Moorefield (WV) Examiner.I borrowed this from the Print Council of America. We used each of the bullets as a separate ad and then ran an ad with all five. We also include it in our media kit.• Print is Credible - Having words and images you can hold in your hand and show others provides a... + Read More
December 2009

A Year of Changes

The Community Papers of Florida (CPF) has concluded the 2009 year with a number of changes - with one exception. The sales reps at Tower Publications in Gainesville continued to rack up the dollars in the CPF network "Best of the Best" contest.During the year Pam Slaven twice won $2,000 prizes. Ann Waite won $1,500 in one contest and $1,000 in another, which made their manager, Charlie... + Read More

The President's Message: December 2009

We have a lot of work to do!With the Community Papers of Florida (CPF) classified network sales going south in 2010, the board of directors did not approve the 2010 budget at its October meeting.It turned the budget over to the finance committee, headed by Justo Rey, to wait until the end of the year to set the budget. This action was taken to see if the revenue picture changed - which it... + Read More

Legal Update: Copyrights

Basic principles of Copyright Law for Newspaper Advertisements & Independent Photographers/WritersNewspapers may run into the application of copyright laws in the following situations: running advertisements and publishing works by feature writers or independent photographers. These are discussed below. AdvertisementsLet's consider the following situation. A newspaper receives an ad from... + Read More

The Corcoran Report: Regional Transportation Funding

In early December, Governor Crist, Senate President Atwater and House Speaker Cretul announced a special session on Regional Transportation Funding. This special session was called to prepare the state of Florida to competitively seek federal stimulus funding for rail programs within the state. After several days of discussion and debate, the Florida House and Senate passed legislation paving the... + Read More
November 2009

The President's Message: November 2009

Recap of the October Board MeetingWe made a number of decisions to protect the future of the Community Papers of Florida (CPF) association at the recently held board meeting.First, I want to express my deep sympathy to the family of Sheryl Laird and to her team members at TheFlyer.com in Tampa. Sheryl, a 17-year veteran of TheFlyer.com, and a person I was fortunate enough to know and work with,... + Read More

CPF's Annual Conference Returns to Familiar Site

The Community Papers of Florida (CPF) will return to a familiar site for its annual conference in 2010. The conference will be held April 30 - May 1 at the Renaissance Orlando (Airport) Hotel. CPF has used the Renaissance seven times in the past nine years.The board's decision was based on the Renaissance's great rates, outstanding Seville and food, and a central Florida location that is... + Read More

New Room Allocations

The Community Papers of Florida (CPF) board of directors has changed the allocation of the number of rooms that the association will pay for at the 2010 conference scheduled for April 30 - May 1, 2010, at the Renaissance Airport Hotel in Orlando.The rooms are based on the circulation of member publications that participate in the CPF classified network.For up to 100K circulation, 3 rooms are... + Read More

PaperChain: Free Paper Industry Has Reason to Cheer

Latest Audit Numbers Show Wide, Deep & Stable CirculationBefore the national circulation narrative turns to gloom and doom next week, there's plenty of reason to celebrate right now at the community level. Audit data for the first half of 2009 has just been crunched by Circulation Verification Council (CVC), and their Media Facts Release details continued circulation stability across the... + Read More

PaperChain is Promoting Free Paper Industry

PaperChain continues to work to bring positive awareness to the Community Paper Industry. We have forged a very productive relationship with D&G Communications, a public relations firm headed by Sharon Patterson. Sharon worked in our industry prior to starting her agency so she knows who we are and what we can provide to the advertising community. From the other side of the fence, the... + Read More

Board Approves Special Scholarship

The Community Papers of Florida (CPF) board of directors approved a special scholarship from its Disaster Fund for seven-year-old Kelly Laird, the daughter of Sheryl Lynn Laird.According to authorities, Laird, a 17-year veteran of TheFlyer.com in Tampa, was brutally murdered by her ex-husband, Robert. The couple was involved in a dispute over $17,880 in child support payments. She was asking for... + Read More

AFCP Seeks Executive Director

The Association of Free Community Papers (AFCP) is seeking a new Executive Director to run our association and manage multiple facets of our trade group. AFCP is a national not-for-profit trade association which handles and supports events and programs to provide profitable opportunities for our community paper members. We develop revenue opportunities, web and digital strategies, training... + Read More

Legal Update: Legality of Ads

Surrogates, Employment, Cigarettes, Roofing, Sweepstakes We have received several hotline calls and e-mails regarding the legality of a variety of advertisements, some of which are grouped together into the following topics: Surrogate Mother & Sperm Donor AdsA few members have reported receiving ad copy that solicits females to become surrogate mothers and males to become sperm donors.... + Read More

Legal Update: Newspaper Photos

Are you exposed to liability from sale of images?Q: A newspaper photographer goes to a public event and takes 10 photographs. The newspaper publishes one photo in the paper and another on the paper's website to report news of the event. Then, the newspaper posts all ten photos on its website and sells prints of the photos to the public. Is the newspaper exposed to liability from the people... + Read More

The Corcoran Report: November 2009

Florida's Fall Legislative Calendar is Filling UpAfter a summer filled with campaign announcements and fund-raising events, Florida's legislative calendar is rapidly filling. An October committee week presented the opportunity for executive agencies to brief legislators on the status of their current budgets and to begin laying the groundwork for the fiscal year 2010-2011 budget... + Read More
August 2009

In Memorium: Craig McMullin

The free paper industry was stunned on August 6 when word spread of the death of Craig McMullin.The popular executive director of the Association of Free Community Papers (AFCP) was killed in a motorcycle accident while returning to his home in Idaho Springs, Colo., from a trip to the West Coast. He was 52.The crash occurred at about 2:00 p.m. on I-15 near St. George, Utah. Witnesses told... + Read More

In Memorium: Arline Hawken

Not many people can lay fame to being involved in the free paper industry as long as Arline Hawken, who recently died at the age of 93 in Stuart, Fla.Hawken was a pioneer in the industry. She devoted 56 years to the shopping guide business.She and her husband, Len, established The Broadcast in Vicksburg, Mich., on May 8, 1939. Len sold ads; Arline cut the stencils for display ads, typed... + Read More
July 2009

New CPF Board Member: Jose Alou

Jose Alou has been appointed to the Community Papers of Florida (CPF) Board of Directors. When a vacancy occurs, the board of directors is empowered, according to the CPF by-laws, to fill that position. Alou will replace Jackie Cesaretti of the Florida Pennysaver, who recently resigned. Alou has been active in CPF for a number of years, as well as an active participant in the association... + Read More

New CPF Board Member: Kelli Hull

Kelli Hull has been appointed by the Community Papers of Florida (CPF) Board of Directors to fill a vacant seat on the board. She has been active in the association for many years, and a participant in the CPF conferences.Hull has been employed with the Daytona Pennysaver for 16 years. She has served as finance manager, sales manager, business manager and most recently as the assistant general... + Read More

The President's Message: July 2009

Changes Are Taking PlaceYour Community Papers of Florida (CPF) conference committee is already busy planning another exciting conference for next May. However, their task will be challenging because the CPF classified network continues to struggle.Revenue this year is down over 40% from the previous year. That is the bad news.The good news is during the days that revenue was pouring in, this... + Read More

2010 Conference

The site of the Community Papers of Florida (CPF) 2010 Annual Conference will be a familiar place for most of us.For the eighth time in the past ten years, the conference will be held at the Renaissance Airport Hotel in Orlando on the first weekend in May.Attractive rates and the great service we've experienced in the past led the board to the decision to return to the Renaissance.The... + Read More

Daytona Pennysaver Changes

Leonard Marsh has stepped down from his position as general manager of the Daytona Pennysaver in Daytona Beach, Fla., and opted for early retirement.Marsh served the Daytona Pennysaver group for a period of 30 years. Since 1989 he has been the general manager of the Daytona Pennysaver. Recently he was named general manager of the six Pennysavers owned by the Daytona group.Marsh was active in the... + Read More

Legal Update: July 2009

From the Legal HotlineHere are some questions received recently from various newspapers in calls to the legal hotline (877-NEWSLAW) and the answers. We encourage members to use this free service for any legal questions that arise in your day-to-day operations. If we don't know the answer, we have outside counsel with specific expertise who usually will know.Q. A senior former employee on a... + Read More

The Corcoran Report: July 2009

A Whirlwind of Political ActivityAs summer continues, Florida has begun to see incremental, positive indications from an economic perspective, most notably in revenue collections. The state's team of economists and economic forecasters establishes monthly revenue estimates for each month and presents that information periodically in the Revenue Estimating Conference. For the past several... + Read More

2009 CPF Scholarship Recipient Named

Charles A. (Austin) Moisio was recently named the recipient of the Community Papers of Florida (CPF) annual scholarship.Moisio recently graduated from Seabreeze High School in Daytona Beach. Through his senior year he earned a GPA of over 4.2. He completed advanced placement courses in English Composition, English Literature, Psychology, European History, American Government, Microeconomics,... + Read More
May 2009

"Best of the Best" Winners

Pam Slaven was the top producer in the Community Papers of Florida (CPF) "Best of the Best" network classified ad contest that concluded May 1, 2009.Slaven is employed by Tower Publications in Gainesville, Fla. She was honored at the CPF conference recently in Orlando and received $2,000 as the winner. Her immediate manager, Charlie Delatorre, also received $2,000.Taking second place... + Read More

Annie Waite Wins Hiskin Award

Perpetual Plaque Remains at Tower for Another Year!Ann Waite was named the recipient of the annual Community Papers of Florida (CPF) Terry Hisken Telemarketing Excellence Award at the annual CPF conference held in Orlando.The award is presented to a telemarketing representative of a member publication who excels in selling CPF classified network ads. The award honors a rep that exhibits a great... + Read More

Awards for Excellence Winners

Hometown News based in Fort Pierce, the Osceola News Gazette in Kissimmee, and the Florida Pennysaver / LaPalma out of West Palm Beach were the top award winners in the annual Community Papers of Florida (CPF) Awards for Excellence contest featured at the recent CPF conference in Orlando.Hometown News went home with 35 honors, with the Osceola News Gazette right behind with 31 awards and Florida... + Read More

The President's Message: May 2009

We hit a home run!We hit a home run with the recent Community Papers of Florida (CPF) Annual Conference in Orlando.The conference was well attended. It featured first-class receptions and more importantly, some great training seminars that were well attended. This year we went back to a previous format for the Awards for Excellence program to honor graphic artists and editorial personnel. The... + Read More

State of the Association Address

In his State of the Association address at the recent Community Papers of Florida (CPF) annual conference, CPF President Jim Kendall said, "The classified network has taken a turn South this year and revenue for this association is down 42% over the previous year."That is the bad news."The good news is that for the past 10 years this association has been on a roll. Each year we... + Read More

CPF Members Take Home National Awards

Members of the Community Papers of Florida (CPF) struck gold in the Association of Free Community Papers (AFCP) annual graphics and editorial award contest presented recently in Myrtle Beach, S.C.Hometown News out of Fort Pierce was one of the top winners in the national competition. Hometown picked up 13 awards, including four first place honors.Tower Publications in Gainesville picked up five... + Read More

Looking for Distribution Points?

Are you looking for additional distribution points for your publications? Look no further!The Community Papers of Florida has been contacted by LabCorp, a medical testing facility with 146 patient services centers throughout the state of Florida, about partnering to provide your publications to their patient service centers. Each patient service center serves on average 50-100 patients per day,... + Read More

Legal Update: Selling Photos on the Web

Q: A newspaper photographer goes to a public event and takes 10 photographs. The newspaper publishes one photo in the paper and another on the paper's Web site to report news of the event. Then, the newspaper posts all ten photos on its Web site and sells prints of the photos to the public. Is the newspaper exposed to liability from the people who are in the photos that the paper is using to... + Read More
April 2009

The President's Message: April 2009

See You in Orlando!The expected turnout for the Community Papers of Florida (CPF) annual conference is overwhelming. During these tough economic times it is gratifying to see the members taking advantage of this benefit.The investment will be well worth it. The sessions are designed to help you in the sales field, give you some great ideas to take home and to provide bottom-line results.We start... + Read More

The Corcoran Report: April 2009

Annual Legislative Session Winds DownFlorida's annual Legislative Session is entering the final two weeks at the time of this writing. Due the continued economic conditions within Florida, the state budget remains under significant strain and remains the focus of the Legislature. While there are a few positive economic indicators in the last two months, such as increased sales of existing... + Read More

Morley is New CPF Attorney

The Community Papers of Florida (CPF) board of directors has agreed to terms with Samuel J. Morley to represent the association.Morley is the general counsel for the Florida Press Association (FPA). He handles legal affairs for the FPA as well as for the Florida Press Service.He has held the FPA general counsel position since 2004, and has represented the FPA before the state legislature and... + Read More

Directions to the Rosen Centre Hotel

From the Airport:Take Exit 528 West (Beachline). Take Exit #1 to International Drive. At the end of the exit ramp, bear right on International Drive. The hotel will be on your left before the Convention Center (about 1/4 mile).From South Florida on I-95:Take I-95 North to Ft. Pierce Exit #65. Take Florida Turnpike North to Orlando Exit #259. Take I-4 West to Sand Lake Road Exit #74A to... + Read More
March 2009

Need a few improvements?

Want to survive in the print industry?Want to increase your earnings ratio?Want to improve your Internet skills?Want to increase your display sales staff's skills?Want to improve your classified department's skills?Want to help your graphics team improve?Want help in improving your papers' design?Want help in controlling circulation costs and delivery updates?Want to honor your... + Read More

The President's Message: February 2009

It's conference time again!The agenda for the Community Papers of Florida (CPF) annual conference in Orlando on May 1-2 is taking shape. We have put together a program that will benefit the entire staff.The core of the conference will be the seminars provided by AFCP's The Leadership Institute (TLI). The training programs are designed for management and sales.The sessions on the agenda... + Read More

Meet the Instructors: The Leadership Institute

The Association of Free Community Paper's (AFCP) The Leadership Institute (TLI) will provide five training seminars at the Community Papers of Florida (CPF) annual conference in Orlando May 1-2. The courses provided are:~ Prospecting, the Key to Success;~ Building Strong Relationships With Your More Demanding Customers;~ Creating Leadership for Managers, Supervisors and Team Leaders;~... + Read More

Meet the Presenters: The Distribution Panel

How to improve delivery of your publications, cut costs and plan for the future will be covered by a panel of leaders in the free paper industry at the Community Papers of Florida (CPF) annual conference May 1-2 in Orlando.The panel consists of a rack-delivery publisher, a direct-mail publisher and a home-delivery publisher.Seated on the panel as the home-delivery publisher is J.W. Owens, the... + Read More

Editorial Session: News Design – It's a Brainshop!

The editorial session will be led by Ed Henninger, the director of Henninger Consulting. An independent newspaper consultant since 1989, he has been involved in several startups, including business newspapers, trade newsletters and niche publications.The May 2nd morning session will zero in on news design basics: awakening the brain, balance, focus, contrast, proportion, unity, typography,... + Read More

Graphics Session: Adobe Certified Trainer on Hand

One of the top graphic experts in the country will be on hand to provide tips on improvements your artistic team members can put into practice.Douglas Mitchell is a national Adobe Certified Expert Photoshop, Illustrator and InDesign instructor for graphic arts and multimedia. He is a Kodak Digital Imaging Training Partner, authorized QuarkXPress trainer and Apple Solutions provider. He instructs... + Read More

Publishers & Senior Management Open Mic Session

Anything goes in the open mic session moderated by Peter Lamb at the Community Papers of Florida (CPF) annual conference in Orlando scheduled for May 1-2.The session for publishers and senior management is scheduled at 9:15 a.m. on Friday, May 1.A native of South Africa, Lamb started his publishing career at The Flyer in Miami where he served a vice president of sales and marketing, vice... + Read More

March of Dimes

PaperChain's CharityPaperChain continues to support the March of Dimes.Members of the Community Papers of Florida (CPF) recently received insertion orders to support the March for Babies campaign. If you did not receive this insertion order, please contact the CPF office at 877-373-3142.As a result of years of intensive bipartisan volunteer advocacy efforts led by March of Dimes chapters... + Read More

The Rosen Centre Hotel Beckons

The Rosen Centre Hotel is the site of the Community Papers of Florida (CPF) annual conference scheduled for May 1-3 in Orlando.The hotel features 1,334 beautiful guest rooms, including luxurious suites, Executive Club accommodations, high speed Internet access, in-room safes, data ports, hair dryers, coffee makers, irons and ironing boards.The facilities include seven restaurants and lounges,... + Read More
February 2009

2009 Scholarship Application Available

One of the benefits you receive as a member of the Community Papers of Florida (CPF) is the opportunity to apply for CPF's Scholarship Award. The $1,000 scholarship, which is awarded annually at the May meeting, is even renewable for up to four years! What a great help that can be to a student struggling with ever-increasing tuition and book costs, especially in today's tight economy.To... + Read More
January 2009

2008 Classified Contest Winners

Charlie Delatorre and Ann Waite were the big winners in the Community Papers of Florida (CPF) 2008 New Advertiser Contest.Waite earned the most points in the contest and walked away with a check for $2,500. Under the contest guidelines, the immediate managers of the top three winners received an equal amount of money. Delatorre also won $2,500.In second place and winning $1,500 each were Christy... + Read More

In Memorium: Charles Papy, Jr.

The attorney of record for the Community Papers of Florida (CPF), Charles Papy, Jr., died in Miami on January 2 following a massive heart attack. He represented CPF in Tallahassee often, where the association was successful in passing tax laws that benefit CPF members. He was successful in representing several members in tax audits and when cities were eyeing delivery ordinances.Papy was a... + Read More

The President's Message: January 2009

Let's Make It a Great New Year!
The members of the Community Papers of Florida (CPF) lost a good friend January 2nd when Charles Papy, Jr., the attorney of record for the association, died. I was very fortunate to have the privilege to know Charlie for over 27 years.As a representative of this association, he provided a service that was invaluable. We will miss him.For the first time in the past 15 years, this association had a... + Read More

The Corcoran Report: January 2009

As 2009 dawns, Governor Charlie Crist, the Legislature and local governments across Florida are focused singularly on the most basic of all issues, Florida's state budget. As you know, early in 2008 Florida's Legislature met prior to the regular Legislative Session to reduce the budget. Following the Legislative Session in 2008, more than $6 billion had been cut from the state budget.... + Read More
October 2008

The President's Message: October 2008

Planning Meeting Report
After considerable discussion, the Community Papers of Florida board of directors followed the recommendation of the Conference Committee to stay with one annual conference per year.During these tough economic times and the challenges we face, having only one conference per year will permit the association to continue to pay for the room costs, training, food and beverages.The committee... + Read More

Tons of $ Left to Win

2008 New Advertiser Contest
The Community Papers of Florida (CPF) is dishing out a ton of money to the telemarketing sales reps that are selling the CPF network ads.During the first three months of the "2008 New Advertiser Contest," the association has paid 40 sales reps a total of $15,285. When the contest is concluded, a lot more money will be headed their way.With falling classified revenues, the association... + Read More

MIA Director #1: Carla Floyd

If you are looking for Carla Floyd, you might have a hard time finding her. She won't be at Sunbelt Newspapers in the Tampa area any more, as she has retired.Tracking her might be difficult. Rumor has it that she has turned into a "Snowbird" and might be traveling between her home on the Little Manatee River in Ruskin and her hideout in Tennessee.It also has been rumored that she... + Read More

MIA Director #2: Joyce Sullivan

If you are looking for Joyce Sullivan, don't bother looking at the Florida Pennysaver. The long-time board member and past president of the Community Papers of Florida (CPF) has retired.Sullivan has served the CPF board since 1998, and served terms as secretary and president. Now you might find Joyce working in her yard. A master gardener, her hobbies include gardening, specifically orchids.... + Read More

MIA Director #3: Gary Hawken

If you're looking for Gary Hawken, don't bother going to the Flashes Shopping Guide. Try looking around "The Swamp" where the Florida Gators are looking for another National Championship.The long-time Community Papers of Florida (CPF) board member and owner of Flashes has sold the publication to his nephew, Kevin Hawken. "We were happy to keep it in the family," Gary... + Read More

CPF's Classified Advertising Network Training Program

Your sales help to support the association and the benefits that it provides, and 50% of the revenue from each network ad sold goes into your pocket!This regional training program is a two-hour sales seminar that CPF will bring to your location. It is normally scheduled from 10:00 a.m to noon, and is followed by a working lunch provided by CPF.The training session will be provided for both large... + Read More

March of Dimes, PaperChain's Charity

"In these tough economic and anxious times, I'd like the members of PaperChain across the county to know that they are making a tremendous contribution to the lives of babies, and the quality of life for families everywhere. It may not pay the mortgage, but perhaps it will fill their hearts a bit," said Suzanne Cale Young, national director of media promotions for the March of... + Read More

CPF Launches New Web Site

Have you visited the CPF Web site lately? If not, you're in for a big surprise!Not only does the Web site look a lot different than the old one, it has many new features. You can now download a pdf copy of the next week's ads from the home page with one click.Not sure if you have the most recent version of a CPF form? The most current forms are available 24/7 in our new "Members... + Read More
August 2008

One Conference or Two?

Should the Community Papers of Florida (CPF) go back to having two conferences per year?That is the $64 question that will be discussed at the CPF board of directors planning session and board meeting in October, and the board has asked the general membership for input. On page 2 of the August newsletter was a full page questionnaire that we asked you to complete and fax back to the CPF office.... + Read More

Classified Contest Winners 2008: Part 1

Charlie Delatorre of Tower Publications in Gainesville was the big winner in the Community Papers of Florida (CPF) "Best of the Best" network classified contest held from January 1 to June 30. Delatorre is the publisher of Tower Publications in Gainesville.The two-phase contest included a regular contest based on points, and a new advertiser contest based on points. In the regular... + Read More

The President's Message: August 2008

These are Challenging Times
The economy has taken its toll on the publishing business and the free paper industry is no exception. We have a great deal of talented leaders in this industry and in the long run, we know we will work through these challenging times.Most of the free paper associations have felt the effect of the economic times. The classified network sales that fuel most associations are reported to be down.... + Read More

Employment Law Changes

The Community Papers of Florida (CPF) attorney of record, Charles Papy, Jr., has advised the association of several employment law changes.In a 7-1 decision, the United States Supreme Court ruled on June 10 in Mercham v. Knowles Atomic Power, 128 S. Ct. 2395, that the majority of the Court held that exemption from liability for disparate impact claim under ADA for employer actions based on... + Read More

Wendy Murray Appointed to Board of Directors

Wendy Murray has been appointed to the Community Papers of Florida board of directors. Murray will fill the seat held by Carla Floyd, who retired on July 31, 2008.Murray is the owner and publisher of Senior Life Magazine located in North Ft. Myers. Senior Life has a distribution of 10,000 and is in every over-55 community in Lee County. The senior demographic is the wealthiest, fastest-growing... + Read More

The Corcoran Report: August 2008

Two issues continue to remain of high concern to Florida business owners. These issues - Amendment Five and the effects of its potential passage, and the continuing decline in Florida's economic environment - are causing great concern to business and elected leaders throughout Florida. Amendment Five On the November 4th general election ballot, Amendment Five promises lower property taxes by... + Read More

Summer Internship Program: Lamar Robinson Joins FPG

Lamar Robinson, Jr., has been employed as one of the summer interns funded by the Community Papers of Florida (CPF) Internship Program.Robinson is working at the Forum Publishing Group in Deerfield Beach. His responsibilities include researching and developing the groups' 2009 Town Planner community calendars including school events, emergency local numbers, chamber events, and money-saving... + Read More
May 2008

The President's Meessage: May 2008

What an awesome conference!What can we say? It was show time in Orlando for the Community Papers of Florida (CPF) annual conference. This awesome conference boasted great attendance, delightful entertainment, and most importantly, some wonderful training seminars that were very well attended.We sent a lot of people home happy, with lots of cash in their pockets. For their winning entries, the... + Read More

Pam Slaven Honored With Hisken Award

Pam Slaven of Tower Publications in Gainesville was named the first recipient of the Terry Hisken Memorial Award.The award was established to honor a Community Papers of Florida (CPF) telemarketing rep who excels in selling CPF classified network ads, who exhibits a great attitude in working with people, and who greatly increased the number of ads sold over the previous year.Hisken was a... + Read More

2008 Kentucky Derby Reception

When Big Brown broke from the number 20 position in the Kentucky Derby he was off to a good start, moving over to the outside and running in the seventh position. When he headed around the final turn in the Kentucky Derby there was no doubt - he was in a class by himself and the winner of the 134th Derby.When Lynn Krueger of TheFlyer.com in Tampa headed for the Community Papers of Florida... + Read More

Jim Kendall Honored as 2008 AFCP Publisher of the Year

James (Jim) Kendall was named the recipient of the Association of Free Community Papers (AFCP) Publisher of the Year Award.Kendall is the chief executive officer of Hometown News, located on the Treasure Coast in Florida. He is the current AFCP president as well as the current Community Papers of Florida (CPF) president.The presentation was made by last year's recipient, Scott Patterson, at... + Read More

2008 Awards for Excellence Winners

The Florida Pennysaver led the way in the annual "Awards for Excellence" awards ceremony held at the Community Papers of Florida (CPF) conference in Orlando.The Florida Pennysaver picked up 24 awards including 12 first place awards. LaPalma, published by the Florida Pennysaver, added six awards including a first place honor.Breeze Newspapers in Southwest Florida was the Best of Show... + Read More

2008 State of the Association Address

Community Papers of Florida (CPF) President Jim Kendall informed members attending the annual CPF conference in Orlando that the association remains in great financial shape. "For a number of years the CPF telemarketing representatives who sell the association's network ads have led the free paper industry in the number of network ads sold. Therefore, I am happy to report to the... + Read More

CPF/RAK Systems 2008 Best Ball Scramble

The results are in! The winning team of Steve Erlanger, Charlie Hencye and Richard Kitzmann scored five birdies on the back nine to finish two under par in the CPF / RAK Systems Best Ball Scramble Sunday following the 2008 annual conference.Charlie Hencye picked up the prize for the logest drive, while the longest putt was sunk by Bob Ericson. Closest to the pin was Joe Craig.This year's... + Read More

CPF Members Win National Awards

Several members of the Community Papers of Florida (CPF) won national awards in the annual Association of Free Community Papers (AFCP) 2008 "Best of the Best" awards competition.Awards were won by Hometown News, Journal Community Publishing Group, TheFlyer.com, Tower Publications and the Forum Publishing Group.Hometown News won a total of 11 awards, including four first place... + Read More

Grassia Appointed to AFCP Board

Vincent Grassia was appointed by the Community Papers of Florida (CPF) to serve on the Association of Free Community Papers (AFCP) board of directors.An opening on the board was created when Carlos Guzman was named an At-Large director for AFCP.Grassia is the group publisher of the Journal Community Publishing Group (JCPG) publications. JCPG has publications in Orange Park, Jacksonville, Ponte... + Read More

2008 Scholarship Recipient Chosen

Christopher (Chris) Antonopoulos was named the 2008 Community Papers of Florida scholarship recipient.Antonopoulos attends Spruce Creek High School in Port Orange. His mother, Debra, has been employed by the Daytona Pennysaver in sales for the past 20 years.In making the announcement, Joyce Sullivan, general manager of the Florida Pennysaver, said, "For the past several years it has been my... + Read More
April 2008

It's Conference Time!

Are you planning to attend the Community Papers of Florida (CPF) annual conference scheduled at the Renaissance Airport Hotel in Orlando May 1-3, 2008?If you are, plan on a busy training schedule, great food and beverages, a golf outing, and the opportunity to win a lot of cash and prizes.To top it off, if you are a member of a publication that participates in the CPF classified network, the... + Read More

The President's Message: April 2008

Looking Towards May's Annual ConferenceFor the member publishers of the Community Papers of Florida (CPF), it was an easy decision to send team members to the CPF annual conference scheduled in Orlando May 1-3, 2008.Free food, beverages, hotel rooms and a great training program - how can you go wrong?What sessions should your team members attend?We are kicking off the conference early Friday... + Read More

Get Ready, Golfers!

The Community Papers of Florida (CPF) and RAK Systems Best Ball Scramble will take place following the annual conference.Golfers will tee off at 8:30 a.m. on Sunday, May 3, at the Grande Pines Golf Club located at 6351 International Golf Club Road in Orlando. The course is an easy drive from the location of the conference hotel, the Renaissance Airport Hotel.The Grande Pines Golf Club, a renowned... + Read More

The Corcoran Report: April 2008

Florida's Regular Legislative Session is Half OverFlorida's Regular Legislative Session is past the halfway mark and is scheduled to conclude on Friday, May 2, 2008. Florida's Legislature has encountered much new territory over the last several weeks, including the necessity of modifying the current year's state budget due to continued declining revenues and collections.... + Read More

Meet the 2008 Speakers: Tim Bingaman

The president of Circulation Verification Council (CVC), Tim Bingaman, will be on hand to update members on CVC audits.Last year the Community Papers of Florida (CPF) board of directors approved funds for CVC to conduct annual membership audits.Bingaman and his wife, Sue, founded CVC in 1992 when they audited just 13 papers. CVC now provides audits for over 1,200 papers with a combined... + Read More

Meet the 2008 Speakers: Jim Busch

Jim Busch attended the University of Pittsburgh, earning a bachelor of arts degree in English. After graduation in 1974, he worked at a number of sales and management positions in several industries. In 1983 Jim began his advertising career as a sales representative with Donnelley Directory, the yellow pages division of the Dun & Bradstreet Corporation. During his 12 year tenure with... + Read More

Meet the 2008 Speakers: Stavros Cosmopulos

What makes for a successful ad?This is what you will learn from Stavros Cosmopulos, our Saturday morning keynote speaker.A native of Dorchester, Maine, he has been a nationally and internationally recognized advertising creative director for more than three decades.He has created and produced award winning, humorous, provocative advertising and graphic designs for everything from television... + Read More

Meet the 2008 Speakers: Preston Gibson

Preston Gibson will lead a session on the Internet titled, "Seize Web Opportunities Now."As a Coast Guard officer, Gibson sailed icebreakers from one end of the earth to the other, traversing the world's most notorious waters.Recently he helped the Cape May County Herald in New Jersey navigate the stormy seas surrounding the newspaper industry. In a few years, the Herald has gone... + Read More

Meet the 2008 Speakers: Peter Jackson

Yes, Virginia, there really are newspapers making big bucks online!This will be the subject of Peter Jackson's eye-opening presentation at the Community Papers of Florida (CPF) annual conference in Orlando May 1-3, 2008.The Saturday morning presentation will show some of the success stories, underscore why community newspapers have to act faster to develop their online business, and provide a... + Read More

Meet the 2008 Speakers: Peter Lamb

Peter Lamb has been associated with the Community Papers of Florida (CPF) and PaperChain for a number of years. He also represents numerous firms as a consultant.His background includes serving as vice president of sales and marketing for The Flyer in Miami, vice president of marketing, and director of marketing. From 1982-85, Lamb was a marketing representative for IBM, South Africa.Following... + Read More

Meet the 2008 Speakers: Chris Dayton

Chris Dayton started his advertising career in 1996 as a display sales representative for TheFlyer.com in Tampa, Fla. (He was hired by The Leadership Institute Dean, Rob Zarrilli.) He has since worked his way up the ladder to the position of regional vice president of display sales in Pinellas, Pasco and Hernando Counties.Other experience in the publishing field includes being the co-publisher of... + Read More

Meet the 2008 Speakers: Rob Zarrilli

Rob Zarrilli was named Dean of Faculty of The Leadership Institute (TLI) at the start of this program.Following his graduation in 1979, Zarrilli started his publishing career with two major text book publishers. After a short entrepreneurial stint when he started his own business, he relocated to Florida in 1992 and joined The Flyer in Tampa as a commercial telemarketing manager. In 1996 he was... + Read More

PaperChain Update

On March 14th, 18 members of the PaperChain Committee met in Chicago, Ill., for a one-day strategic planning session with facilitator Andy Hoh. In January the chairmanship of PaperChain passed from Loren Colburn to Dan Holmes; and when the leadership transition occurs, we often schedule a strategic planning session to set the course for the next two years. Participants at this session made a... + Read More

How Do You Get a Media Buyer's Attention?

Your Sales or Media Kit is the single most important item your creative people can produce to catch the imagination of a potential media buyer. But what should you put in the kit? What size should it be? Should you put fancy die cuts or other items to make it stand out? This article by CVC gives you the answers to these questions. The result is that your media kit will end up in the right hands... + Read More
February 2008

The Flyer is Now TheFlyer.com

Harte-Hanks Shoppers, a division of Harte-Hanks, Inc. (NYSE: HHS), has announced the re-naming of its print publication the The Flyer, the largest direct mail shopper publication in Florida with nearly three million weekly circulation in the state, to TheFlyer.com, matching the name of its nationwide local advertising Web site portal. "Online or in the mail, TheFlyer.com brings local buyers... + Read More

The President's Message: February 2008

It's Almost Conference Time!As we get closer to our annual conference in May, it's important to know that due to overwhelming response, the number of rooms and people who can attend the conference will be limited this year.The CPF office has E-mailed each publisher to ask how many persons from their organization will attend. Not everyone has responded. We still have some rooms remaining,... + Read More

Jack Glarrow Named to CPF Board of Directors

The Community Papers of Florida (CPF) Board of Directors has agreed to appoint Jack Glarrow to a vacant spot on the board.Since 1999, Glarrow has been the president and publisher of the Breeze Newspapers in Southwest Florida. From 1990 to 1992 he was the advertising director of those publications.Between 1992 and 1999, he worked in six states including 5 1/2 years as a publisher in Martinsburg,... + Read More

Are You Ready for New Business?

Is your listing up to date on the Standard Rate & Data Service (SRDS)?For over 85 years, SRDS has been connecting media sellers with buyers through quality information services covering the world of advertising and marketing opportunities. Your publication's information is listed online with SRDS, where media buyers look to make advertising decisions.The SRDS information includes listing... + Read More

In Memorium: Bob Hillier

The Community Papers of Florida (CPF) has lost a friend in Panama City.Robert "Bob" Hillier died January 21. He had been fighting the effects of a stroke for over a year, then suffered a massive heart attack. He was 67. Bob was the co-founder and co-publisher of The Advertiser in Panama City, as well as a long-time supporter of CPF and the Southeastern Advertising Publishers... + Read More

WalkAmerica Has a New Name

WalkAmerica has a new name and a new logo.March for Babies.The Community Papers of Florida (CPF) Board of Directors has once again approved a budget for display advertising.Insertion orders for advertising supporting the "March for Babies" campaign will be sent to publishers that participate in the CPF classified network in early March. The size of the ad published is up to each... + Read More

What Will You Do for Free Paper Week?

To do with your readers. . .• Run a contest for the "oldest drawer or trunk liner" in the community. The winner must bring the paper to your office to claim the prize.• Run a trivia contest about your paper or community and give away prizes to the winners.• Print a photo layout of community sites that have since changed. Let the readers guess the sites and award prizes to... + Read More
January 2008

CPF's Annual Conference Returns to Orlando

The Community Papers of Florida (CPF) will return to the Renaissance Orlando (Airport) Hotel for its scheduled conference May 2-3, 2008.This will be the seventh year that CPF has used this location. Great rates, outstanding service and food, and a great central Florida location have made the Renaissance a popular choice in the past. This year CPF members will be treated to a newly-remodeled... + Read More

The Corcoran Report: Legislative Session Wrap-Up

The 2007 Legislative Session wrapped up on Friday, May 4th. State lawmakers were successful in conducting an efficient session which produced a lean state budget for the coming year, and legislation which moves Florida’s Presidential Preference Primary to the last Tuesday in January of a presidential election year. Also, legislators passed a bill allowing Citizens Insurance to be more... + Read More

A New Team: Google and PennySaverUSA

PennySaverUSA.com, the Web site of the shopper publications of Harte-Hanks, Inc., has announced it is working with Google to provide coupons and other local business data collected by Harte-Hanks-owned shopper publications, The PennySaver and The Flyer, and from affiliate publishers of PennySaverUSA.com. These local business listings and offers will appear on Google Maps search results when a... + Read More

2x2 Display Fill Ad Program Introduced

You Asked For It! At the annual conference in St. Pete Beach, the telemarketing reps asked for it - and now you have it.The board of directors has established a 2x2 display program for the reps that sell the Community Papers of Florida (CPF) classified network."Many times we have had that request from our clients," said Pat Snyder, telemarketing manager for Hometown News.Several of the... + Read More

Tanya Rey Wins 2007 Scholarship

Tanya Michelle Rey, 26, daughter of CPF director Justo Rey of Forum Publishing Group, was the winner of the 2007 CPF scholarship.A Cum Laude graduate of Cooper City High School in Broward County, Tanya received her Bachelors Degree in Psychology from Florida International University. She is currently pursuing her Masters Degree in Creative Writing at New York University.Tanya is employed with the... + Read More

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