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Facts & Figures

Some facts about CPF:

The Community Papers of Florida (CPF) represents publishers of more than 105 free-circulation community papers, reaching an average of approximately 4.5 million homes weekly.

CPF's members are owners, publishers, general managers and sales managers of free-circulation community newspapers throughout Florida. Membership ranges from small, independently owned publications with circulations under 5,000, to divisions of major communications companies publishing hundreds of thousands of copies weekly. The common denominator among CPF's membership is that all publications are distributed free of charge to readers in the area they serve.

CPF is a member-driven organization, led by elected and appointed board members who set the group's direction and oversee its administration. Policies and ongoing activities are influenced by CPF's standing committees; day-to-day operations are conducted by professional staff headquartered in Central Florida. Membership in CPF guarantees you the opportunity to network and learn from the best the industry has to offer.

Did you know:

The first free paper was published in England in 1472, nearly 20 years before Columbus discovered the new world!

Community Papers of Florida reach:

• All household incomes.
• All educational levels.
• All age groups.
• All ethnic and demographic groups.

CVC Audit Statistics:

The 2007 combined circulation audit by Circulation Verification Council (CVC), the most recent audit completed, revealed that Community Papers of Florida's:

• Receivership is 94.3%
• Readership is 74.3%
• Average readers per edition is 1.837
• Buying influence is 77.2%

1. How long do you keep the (appropriate CPF publication) before discarding it?

• 50%   1-2 Days
• 18%   3-4 Days
• 11%   5-6 Days
• 21%   1 Week or More

2. What category best describes your combined annual household income for last year?

• 19%   Under $25,000
• 35%   $25,001 - $49,999
• 21%   $50,000 - $74,999
• 13%   $75,000 - $99,999
• 09%   $100,000 - $149,999
• 03%   Over $150,000

 3. What is the highest level of education you have obtained?

• 05%   Some High School or Less
• 39%   Graduated High School
• 30%   Some College
• 21%   Graduated College
• 05%   Completed Post Graduate

4. Please select the category that best describes your age.

• 01%   18 - 20
• 03%   21 - 24
• 14%   25 - 34
• 23%   35 - 44
• 23%   45 - 54
• 22%   55 - 64
• 09%   65 - 74
• 05%   75 years or older

5. Which of the following products or services do you plan to purchase during the next twelve months?

• 14%   New Automobile
• 16%   Used Automobile
• 14%   Antiques / Auctions
• 47%   Furniture / Home Furnishings
• 23%   Major Home Appliance
• 15%   Home Computers
• 43%   Home Improvements / Supplies
• 28%   Television / Electronics
• 18%   Carpet / Flooring
• 55%   Automobile Accessories (tires, brakes & service)
• 59%   Lawn & Garden
• 37%   Florist / Gift Shops
• 33%   Home Heating / Air Conditioning (service, new equipment)
• 43%   Vacations / Travel
• 06%   Real Estate
• 73%   Men's Apparel
• 87%   Women's Apparel
• 37%   Children's Apparel
• 06%   Boats / Personal Watercraft
• 27%   Arts & Crafts Supplies
• 16%   Childcare
• 28%   Education / Classes
• 07%   Attorney
• 25%   Veterinarian
• 19%   Chiropractor
• 22%   Financial Planner (Retirement, Investing)
• 51%   Tax Advisor / Services
• 28%   Health Club / Exercise Class
• 42%   Clean Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning)
• 04%   Weight Loss
• 30%   Lawn Care Service (Maintenance & Landscaping)
• 62%   Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo)
• 55%   Pharmacist / Prescription Service
• 24%   Cellular Phone New / Update Service
• 76%   Dining & Entertainment
• 14%   Jewelry
• 09%   Wedding Supplies
• 32%   Athletic & Sports Equipment

6. For a "Yes" answer to the "Home Improvements / Supplies" portion of the above question, respondents indicated they anticipated spending:

• 54%   $5,000 or less
• 24%   $5,000 - $10,000
• 13%   $10,001 - $25,000
• 06%   $25,001 - $50,000
• 03%   $50,001 or more

7. Which of the following investments, if any, are currently included in your investment portfolio?

• 27%   401K Retirement Plan
• 40%   Individual Retirement Account (IRA)
• 43%   Individual Company Stocks
• 24%   Mutual Funds
• 12%   Bonds
• 26%   Certificates of Deposit (CD's)
• 50%   Other

8. Which response, if any, best describes your occupation?

• 13%   Professional / Technical
• 14%   Managerial
• 08%   Administrative Support
• 10%   Sales
• 08%   Homemaker
• 17%   Services / Trades
• 19%   Retired
• 02%   Student
• 05%   Self Employed / Owner / Home-Based Business
• 03%   Agriculture
• 01%   Other